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Team Tasmania SEO presentation

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Launceston networking event for Team Tasmania

Launceston networking event for Team Tasmania

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Transcript

  • 1. Internet Marketing Web tools SEO Social Media Analytics PPC Link Building Web 2.0 Press Conversion Adwords web site Engagement Content Viral meta tags Networks organization feedback sharing blog digg Contact: Rory Mackay [email_address]
  • 2. Your Business needs to consider...
  • 3. When thinking WEB Popularity Analysis Usability Accessibility
  • 4. Popularity SEO SEM Social Media Offline WOM Industry networking ...
  • 5.  
  • 6. On-page (keyword) Ranking http://www.seomoz.org/article/search-ranking-factors
  • 7. On-page (non-keyword)Ranking http://www.seomoz.org/article/search-ranking-factors
  • 8. Page Specific Linking http://www.seomoz.org/article/search-ranking-factors
  • 9. Ranking Factors
    • On-page (Keyword-specific) Ranking factors
    • On-page (non-Keyword-specific) Ranking factors
    • Page specific linking Ranking factors
    • Site wide linking Ranking factors
    • Site wide (non-linking) Ranking factors
    • Usage Data Ranking factors
    • Geo Targeting Ranking factors
    • Negative Ranking factors
  • 10. Social Media Social Media is a level playing field for everyone
  • 11. Social Media Social Media: What is it Good for?
  • 12. Social Media Social Media: Budgets 2009
  • 13. Social Media
  • 14. Categorize & Tailor
    • Social News (Digg, Reddit, Twitter)
    • Social Networking (Facebook, Myspace)
    • Social Media Sharing (Youtube, Flickr)
    • Social Bookmarking (Stumbleupon, Delicious)
    • Social Knowledge (Wikepidia, Knol,Yahoo answers)
    • Social Review (Tripadvisor, Google Review)
  • 15. Social Media Participation
    • 1. Respond React:
      • Comment in Response
      • Remove Comments
    • 2. Involve & Participate:
      • Get Connected
      • Submit
      • Add Comments and Info
    • 3. Monitor:
      • Understand what is being said (ability to respond offline)
      • Trending & Opportunities
    * warning not suggested
  • 16. Viral Content for Social Media
  • 17. Viral Content for Social Media
    • Quiz
    • Humour
    • Images
    • Popular article
    • Video
    • Tools
    Seed the Content
  • 18. SEM or Pay-per-click (PPC)
    • Search Engine advertising (Google Adwords)
    • Banner Advertising
    • Social Media Adverts (facebook)
  • 19. PPC Steps
  • 20.
    • Questions?

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