Team Tasmania SEO presentation

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Launceston networking event for Team Tasmania

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Team Tasmania SEO presentation

  1. 1. Internet Marketing Web tools SEO Social Media Analytics PPC Link Building Web 2.0 Press Conversion Adwords web site Engagement Content Viral meta tags Networks organization feedback sharing blog digg Contact: Rory Mackay [email_address]
  2. 2. Your Business needs to consider...
  3. 3. When thinking WEB Popularity Analysis Usability Accessibility
  4. 4. Popularity SEO SEM Social Media Offline WOM Industry networking ...
  5. 6. On-page (keyword) Ranking http://www.seomoz.org/article/search-ranking-factors
  6. 7. On-page (non-keyword)Ranking http://www.seomoz.org/article/search-ranking-factors
  7. 8. Page Specific Linking http://www.seomoz.org/article/search-ranking-factors
  8. 9. Ranking Factors <ul><li>On-page (Keyword-specific) Ranking factors </li></ul><ul><li>On-page (non-Keyword-specific) Ranking factors </li></ul><ul><li>Page specific linking Ranking factors </li></ul><ul><li>Site wide linking Ranking factors </li></ul><ul><li>Site wide (non-linking) Ranking factors </li></ul><ul><li>Usage Data Ranking factors </li></ul><ul><li>Geo Targeting Ranking factors </li></ul><ul><li>Negative Ranking factors </li></ul>
  9. 10. Social Media Social Media is a level playing field for everyone
  10. 11. Social Media Social Media: What is it Good for?
  11. 12. Social Media Social Media: Budgets 2009
  12. 13. Social Media
  13. 14. Categorize & Tailor <ul><li>Social News (Digg, Reddit, Twitter) </li></ul><ul><li>Social Networking (Facebook, Myspace) </li></ul><ul><li>Social Media Sharing (Youtube, Flickr) </li></ul><ul><li>Social Bookmarking (Stumbleupon, Delicious) </li></ul><ul><li>Social Knowledge (Wikepidia, Knol,Yahoo answers) </li></ul><ul><li>Social Review (Tripadvisor, Google Review) </li></ul>
  14. 15. Social Media Participation <ul><li>1. Respond React: </li></ul><ul><ul><li>Comment in Response </li></ul></ul><ul><ul><li>Remove Comments </li></ul></ul><ul><li>2. Involve & Participate: </li></ul><ul><ul><li>Get Connected </li></ul></ul><ul><ul><li>Submit </li></ul></ul><ul><ul><li>Add Comments and Info </li></ul></ul><ul><li>3. Monitor: </li></ul><ul><ul><li>Understand what is being said (ability to respond offline) </li></ul></ul><ul><ul><li>Trending & Opportunities </li></ul></ul>* warning not suggested
  15. 16. Viral Content for Social Media
  16. 17. Viral Content for Social Media <ul><li>Quiz </li></ul><ul><li>Humour </li></ul><ul><li>Images </li></ul><ul><li>Popular article </li></ul><ul><li>Video </li></ul><ul><li>Tools </li></ul>Seed the Content
  17. 18. SEM or Pay-per-click (PPC) <ul><li>Search Engine advertising (Google Adwords) </li></ul><ul><li>Banner Advertising </li></ul><ul><li>Social Media Adverts (facebook) </li></ul>
  18. 19. PPC Steps
  19. 20. <ul><li>Questions? </li></ul>

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