Internet Marketing Web tools SEO Social Media Analytics PPC Link Building Web 2.0 Press Conversion Adwords web site Engagement Content Viral meta tags Networks organization feedback sharing blog digg Contact: Rory Mackay [email_address]

Your Business needs to consider...

When thinking WEB Popularity Analysis Usability Accessibility

Popularity SEO SEM Social Media Offline WOM Industry networking ...

On-page (keyword) Ranking http://www.seomoz.org/article/search-ranking-factors

On-page (non-keyword)Ranking http://www.seomoz.org/article/search-ranking-factors

Page Specific Linking http://www.seomoz.org/article/search-ranking-factors

Ranking Factors On-page (Keyword-specific) Ranking factors On-page (non-Keyword-specific) Ranking factors Page specific linking Ranking factors Site wide linking Ranking factors Site wide (non-linking) Ranking factors Usage Data Ranking factors Geo Targeting Ranking factors Negative Ranking factors

On-page (Keyword-specific) Ranking factors

On-page (non-Keyword-specific) Ranking factors

Page specific linking Ranking factors

Site wide linking Ranking factors

Site wide (non-linking) Ranking factors

Usage Data Ranking factors

Geo Targeting Ranking factors

Negative Ranking factors

Social Media Social Media is a level playing field for everyone

Social Media Social Media: What is it Good for?

Social Media Social Media: Budgets 2009

Social Media

Categorize & Tailor Social News (Digg, Reddit, Twitter) Social Networking (Facebook, Myspace) Social Media Sharing (Youtube, Flickr) Social Bookmarking (Stumbleupon, Delicious) Social Knowledge (Wikepidia, Knol,Yahoo answers) Social Review (Tripadvisor, Google Review)

Social News (Digg, Reddit, Twitter)

Social Networking (Facebook, Myspace)

Social Media Sharing (Youtube, Flickr)

Social Bookmarking (Stumbleupon, Delicious)

Social Knowledge (Wikepidia, Knol,Yahoo answers)

Social Review (Tripadvisor, Google Review)

Social Media Participation 1. Respond React: Comment in Response Remove Comments 2. Involve & Participate: Get Connected Submit Add Comments and Info 3. Monitor: Understand what is being said (ability to respond offline) Trending & Opportunities * warning not suggested

1. Respond React:

Comment in Response

Remove Comments

2. Involve & Participate:

Get Connected

Submit

Add Comments and Info

3. Monitor:

Understand what is being said (ability to respond offline)

Trending & Opportunities

Viral Content for Social Media

Viral Content for Social Media Quiz Humour Images Popular article Video Tools Seed the Content

Quiz

Humour

Images

Popular article

Video

Tools

SEM or Pay-per-click (PPC) Search Engine advertising (Google Adwords) Banner Advertising Social Media Adverts (facebook)

Search Engine advertising (Google Adwords)

Banner Advertising

Social Media Adverts (facebook)

PPC Steps

Questions?

Questions?