Imkt120 unit1 ip_day


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  • Hello Northern Technologies, my name is Rory Day and I’m the account manager for XYZ Advertising Agency. Today I’m going to present a presentation about social media and how it impacts businesses and corporations. I will explain the benefits of using social media and how it affects the way businesses reach new consumers, and build a better company brand with the public.
  • Web 2.0 has allowed small businesses and corporations take advantage of social media and networking. An emerge of enterprises using social media has created Enterprise 2.0(Bradley). This is and platform that allows not only consumers to use social media but also businesses as well. This is a great platform for communication or in the eyes of businesses, a marketing platform that has the capability to reach millions of users and or new consumers, build a loyal fan base or professional brand, and overall grow your business.
  • As you can see, some of the major fortune 500 companies have started using these social media tools. From your major corporations down to small businesses have started using social networking as a means of promotion, brand building, creating a loyal fan base surrounded around a business, and communicating with new consumers from across the world.
  • Through the years social networking has changed the way people communicate from around the world. These are some of the social networking tools used by both businesses and consumers. Facebook, Twitter, and LinkedIn are real popular in the corporate world as it allows business to create a profile, which allows them to connect with the masses of people online and build a good professional reputation with consumers.
  • The Information industry has set the landscape for people and businesses using social media. Northwestern Technologies can benefit from the information technology industry using social media as it is an easy means to telecommunications, and can reach the masses of people.
  • There are many ways Northwestern Technologies can benefits from social media. Social networking can save you money and it does not consume a lot of time. Social media is a great way for marketing and advertising and promotion at a lower cost rate. This gives you the capabity to reach a targeted audience target marketing. It gives you a platform to research your market and find your targeted audience. Using social media you in-turn build a better brand name for your company with your clients and grow you reputation. You will have better communication with your clients and provide them with better customer service. This new marketing tool has allowed many businesses to reach the masses of public with targeted marketing which overall allows for businesses to grow. Social networking will bring many benefits and opportunities to Northwestern Technologies.
  • Imkt120 unit1 ip_day

    1. 1. Social Media in the Business World Account Manager: Rory Day Professor Kurpe IMKT 120 Unit 1 IP 11/20/2011
    2. 2. Corporate World introduced to Social Media Enterprise 2.0 (Bradley) Communication platform Marketing platform Millions of users
    3. 3. Corporations using Enterprise 2.0 Coca-Cola  News stations (Fox, CNN, MSNBC, etc.) Best Buy Google  Radio stations Verizon Southwest Airlines  Sports networks Starbucks Nike  Entertainment industry Wal-Mart  Retail stores McDonalds Target
    4. 4. Social Networking Tools Facebook Twitter LinkedIn Google+ MySpace Blogs YouTube
    5. 5. Social Media Landscape in IT Industry Social media has allowed people to communicate information through the means of technology. The information technology industry has set the landscape for social media to be an easy means of telecommunication. Telecommunications has allows people to reach Millions of people using social networking.
    6. 6. Opportunities and Benefits Save Money  Better communication with clients Marketing and Advertising  Build a reputation  Growth in business Promotion  Better customer service Reach Targeted Audiences  Capability to reach the masses Branding
    7. 7. ConclusionIf Northwestern Technologies decided to use social media intotheir marketing mix, you will see a lot of benefits to yourcompany, including a better companybrand, reputation, better customer service. Overall thismarketing plan will give you a bigger clients base, a betterreputation, and can provide a growth in business, andincrease revenue.
    8. 8. Work Cited: Bradley, Anthony J., and Mark P. McDonald. "The True So-What of Social Media - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review." HBR Blog Network - Harvard Business Review. 10 Oct. 2011. Web. 20 Nov. 2011. Barnes, Nora Ganim, and Justina Andonian. "The 2011 Fortune 500 and Social Media Adoption: Have Americas Largest Companies Reached a Social Media Plateau?" UMD Web Site - UMass Dartmouth. UMass Dartmouth, 2011. Web. 20 Nov. 2011.