Social Media in the Business World Account Manager: Rory Day Professor Kurpe IMKT 120 Unit 1 IP 11/20/2011
Corporate World introduced to Social Media Enterprise 2.0 (Bradley) Communication platform Marketing platform Millions of users
Corporations using Enterprise 2.0 Coca-Cola News stations (Fox, CNN, MSNBC, etc.) Best Buy Google Radio stations Verizon Southwest Airlines Sports networks Starbucks Nike Entertainment industry Wal-Mart Retail stores McDonalds Target
Social Networking Tools Facebook Twitter LinkedIn Google+ MySpace Blogs YouTube
Social Media Landscape in IT Industry Social media has allowed people to communicate information through the means of technology. The information technology industry has set the landscape for social media to be an easy means of telecommunication. Telecommunications has allows people to reach Millions of people using social networking.
Opportunities and Benefits Save Money Better communication with clients Marketing and Advertising Build a reputation Growth in business Promotion Better customer service Reach Targeted Audiences Capability to reach the masses Branding
ConclusionIf Northwestern Technologies decided to use social media intotheir marketing mix, you will see a lot of benefits to yourcompany, including a better companybrand, reputation, better customer service. Overall thismarketing plan will give you a bigger clients base, a betterreputation, and can provide a growth in business, andincrease revenue.
Work Cited: Bradley, Anthony J., and Mark P. McDonald. "The True So-What of Social Media - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review." HBR Blog Network - Harvard Business Review. 10 Oct. 2011. Web. 20 Nov. 2011. Barnes, Nora Ganim, and Justina Andonian. "The 2011 Fortune 500 and Social Media Adoption: Have Americas Largest Companies Reached a Social Media Plateau?" UMD Web Site - UMass Dartmouth. UMass Dartmouth, 2011. Web. 20 Nov. 2011.