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Rory cawley   cork business person of the year awards 1st nov 2013
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Rory cawley cork business person of the year awards 1st nov 2013


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  • 1. Talent Solutions MSL Cork Business Person of the Year Awards 2013 1st November 2013 ©2013 LinkedIn Corporation. All Rights Reserved.
  • 2. Our Mission. Connect the world’s professionals to make them more productive and successful
  • 3. LinkedIn: A global pool of talent North America: 80M+ Latin America and Caribbean: 20M+ Europe, Middle East and Africa: 50M+ Asia Pacific: 37M+ 259M+ +2 new 100M+ Members Worldwide Members Per Second Monthly Unique Visitors ©2012 LinkedIn Corporation. All Rights Reserved. Monthly uniques source:Comscore
  • 4. in the next 60 minutes 7,200+ New members 50,000+ Links shared 1,200,000+ Pages viewed 200,000+ Professionals visits
  • 5. Relationships Matter ©2013 LinkedIn Corporation. All Rights Reserved.
  • 6. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7
  • 7. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8
  • 8. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 9
  • 9. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 10
  • 10. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 11
  • 11. The value of a great profile  First impressions do count  Prospective employers, potential business connections and new clients are searching your name in advance of your first meeting  Digital profiles are making the CV / resume a formality  Your digital profile is a reflection of who you are, what you’ve done and what you’d like to do  Your on-line profile is an opportunity to tell your story the way you want it told  Your digital profile is an asset to building your personal and professional brand. It shows not just who you are, but how you interact. Forbes, Dec 2012 TALENT SOLUTIONS 12
  • 12. Make a Great First Impression  Just your real name   Creative Headline Works Best   No email address here, or qualifications Don’t mistake this for your title – you can customize this for your target audience Add a Photo – Professional (and friendly) headshot is ideal Click the pencil icon to edit 13 TALENT SOLUTIONS
  • 13. Be an Ambassador of your company And consider your target audience  Link Your Professional Twitter Account  Customize your Website Options – – – –  Verizon in your country Role / Skill specific site Jobs & Careers Diversity & Inclusion Customize Your Public Profile settings and URL  To optimize your appearance in search engine results 14 TALENT SOLUTIONS
  • 14. Your Summary is important Consider your target audience  3 Paragraphs is Ideal – Current role / focus at my company at the top – Most relevant Career Experience – Group/Department Description 15 TALENT SOLUTIONS
  • 15. Your Experience Ensure you are connected to the correct organization  There maybe other entities of your company on LinkedIn  Check you are affiliated to the correct company entity  Select from dropdown – do not hard-type name  Highlights from current role  What are your objectives?  How fit into overall organization  What have you achieved / delivered?  Why your company is a great place to work 16 TALENT SOLUTIONS
  • 16. Your Skills Add your skills and expertise – and get endorsed Add skills Get endorsed 17 TALENT SOLUTIONS
  • 17. Steps to a Successful Brand Let’s Build a Great Profile on LinkedIn 1) Real name – no email 2) Write a headline and craft your summary for your audience 3) Include a photo – put a face with your name 4) Connect thoughtfully and interact with your network 5) Update your status regularly – share relevant / interesting news, brand highlights – highlight HOT jobs 6) Add your work history and get recommendations 7) Include links to your company website, career page, relevant sector site 8) Create a vanity URL 9) Personalize your profile – brand not resume 18 TALENT SOLUTIONS
  • 18. Value Of Plugins Drive traffic & User Engagement Maximize Return on Investment Productivity Improvements  Leveraging LinkedIn Follower Ecosystem to drive traffic to customer’s website  Maximize engagement around Jobs and LCPs leading to a greater return on investment  “Frictionless” integration between backend systems and LinkedIn platform  Promote more end user engagement  Extend the investment client has made (or is making) in LinkedIn  Provide better candidate experience TALENT SOLUTIONS
  • 19. What Are LinkedIn APIs? Profile Groups Newsfeed Desktop Sites & Apps Company APIs LinkedIn Data Mobile Sites & Apps TALENT SOLUTIONS
  • 20. Follow Company Plugin TALENT SOLUTIONS
  • 21. Jobs You May Be Interested In Plugin TALENT SOLUTIONS
  • 22. Company Insider Plugin TALENT SOLUTIONS
  • 23. Drive Members To Your Corporate Career Page TALENT SOLUTIONS
  • 24. LinkedIn Data – Behaviors and Profiles • • • • • • • • • • • • • • • Name Job Title Company Industry Location Experience Education Groups Joined … Group Name Discussions Authors Likes Shares Follows Comments … Profile Groups Company Newsfeed • Company Name • Company Size • Industry • Products & Services • Followers • Company Updates … • Status Updates • Authors • Likes • Shares • Follows • Comments … TALENT SOLUTIONS
  • 25. Combining With Other Data Google Maps data Hilton data LinkedIn data TALENT SOLUTIONS
  • 26. ATS Integration TALENT SOLUTIONS
  • 27. Being very creative ( TALENT SOLUTIONS
  • 28. Thank you TALENT SOLUTIONS 29