LinkedIn API - Introduction to plugins

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Presentation giving an introduction to the LinkedIn API Plugins

Presentation giving an introduction to the LinkedIn API Plugins

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  • Thanks Rory!!!! Very helpful information about APIs and plugins!
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  • Want to drive traffic to your site, grow your user base, increase engagement? Check this presentation for a detailed introduction to LinkedIn APIs and Plugins!
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  • Excellent overview of ways organisations can integrate their own websites (e.g. Careers) with LinkedIn to add real value.
    Follow - helps grow that engaged talent pool
    Jobs - great way of highlighting matching jobs to the site visitor
    Apply with LinkedIn - perfect as mobile grows and visitors to your jobs contemplate applying (with their cloud-based profile).

    The way forwards.
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  • 1. Rory CawleyTechnical Product Consulting Team (tpc@linkedin.com)LinkedIn API – Introduction to LinkedIn PluginsJanuary 2013LinkedIn Confidential © 2013 All Rights Reserved
  • 2. What’s covered here? What are the LinkedIn APIs? What are the LinkedIn Plugins? What LinkedIn Plugins are available? How can I find out more?LinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 2
  • 3. What are the LinkedIn APIs? API stands for application programming interface, but basically describes one way to plug your website into another The LinkedIn APIs allow applications to leverage a user’s LinkedIn identity and professional network The LinkedIn APIs can be used to enable LinkedIn social features on an application such as share and followLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 3
  • 4. What are the LinkedIn Plugins? The plugins provide the most simple way to leverage LinkedIn APIs with your web application They are packaged solutions designed to be simple to implement and simple to configureLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 4
  • 5. What LinkedIn Plugins are available? Share on LinkedIn Follow Company Plugin Member Profile Sign In with LinkedIn Company Insider Company Profile Apply with LinkedIn Full Member Profile Recommend with LinkedIn Jobs You May Be Interested InLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 5
  • 6. Share on LinkedIn Enable users to share your website with LinkedIn’s professional audience, and drive traffic back to your siteLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 6
  • 7. Share on LinkedIn – See it in action! http://lnkd.in/shareexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 7
  • 8. Follow Company Plugin Make it easy for prospective customers, job-seekers, and business partners to engage with your companyLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 8
  • 9. Follow Company Plugin – See it in action! http://lnkd.in/followexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 9
  • 10. Member Profile Bring LinkedIn member profiles to your site to help users discover common professional connectionsLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 10
  • 11. Member Profile – See it in action! http://lnkd.in/mpexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 11
  • 12. Sign In with LinkedIn Make it easier for people to sign in or register with your site by using their LinkedIn identityLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 12
  • 13. Sign In with LinkedIn – See it in action! http://lnkd.in/signinexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 13
  • 14. Company Insider Enhance your content and show rich personalized insights about companies featured on your siteLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 14
  • 15. Company Insider – See it in action! http://lnkd.in/ciexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 15
  • 16. Company Profile Bring LinkedIn company profiles to your site to display key company information at-a-glanceLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 16
  • 17. Company Profile – See it in action! http://lnkd.in/cpexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 17
  • 18. Apply with LinkedIn Make it easy for candidates to apply for your jobs using their LinkedIn profilesLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 18
  • 19. Apply with LinkedIn – See it in action! http://lnkd.in/awliexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 19
  • 20. Full Member Profile Bring full LinkedIn profiles to your site to display a person’s professional background at-a-glanceLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 20
  • 21. Full Member Profile – See it in action! http://lnkd.in/fmpexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 21
  • 22. Recommend with LinkedIn Enable users to recommend your products and services to LinkedIns professional audience, and drive traffic back to your siteLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 22
  • 23. Recommend with LinkedIn – See it in action! http://lnkd.in/rwliexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 23
  • 24. Jobs You May Be Interested In Boost site engagement with personalized job listingsLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 24
  • 25. Jobs You May Be Interested In – See it in action! http://lnkd.in/jymbiiexampleLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 25
  • 26. How can I find out more? See the LinkedIn Developer site: developer.linkedin.com See the Developer site Plugins page: developer.linkedin.com/plugins See the showcase: developer.linkedin.com/showcase Read the LinkedIn Plugins License Agreement: developer.linkedin.com/linkedin-plugins- license-agreementLinkedIn Confidential © 2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 26
  • 27. Thank You / Q&A Technical Product Consultants tpc@linkedin.comLinkedIn Confidential ©2013 All Rights Reserved TECHNICAL PRODUCT CONSULTING 27