Hays Connecting Business Leaders - Getting The Most From LinkedIn

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TOPIC: GETTING THE MOST FROM LINKEDIN …

TOPIC: GETTING THE MOST FROM LINKEDIN

Presentation highlights include:
- Ways IT Professionals can get the best out of LinkedIn
- LinkedIn - The engineering powerhouse
- Product Story - CheckIn

More in: Career , Technology , Business
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  • 1. Hays Poland Leadership Meeting 11th September 2013 - Warsaw LinkedIn ©2013 All Rights Reserved
  • 2. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 2 Product Story – CheckIn LinkedIn the engineering powerhouse Get the best out of LinkedIn
  • 3. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING You are the Professionals LinkedIn ©2013 All Rights Reserved 3
  • 4. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 4 LinkedIn – the world’s top social networking site for Professionals
  • 5. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn makes Professional Networking easy LinkedIn ©2013 All Rights Reserved 5
  • 6. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING People who need your services 1% of 100 = 1 potential client LinkedIn ©2013 All Rights Reserved 6 It’s a numbers game
  • 7. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING People who need your services 1% of LinkedIn ©2013 All Rights Reserved 7 = 2 Million+ potential clients
  • 8. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING 20 Languages supported on LinkedIn LinkedIn ©2013 All Rights Reserved 8
  • 9. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING 111,000 Polish Speakers in New York City alone! LinkedIn ©2013 All Rights Reserved 9
  • 10. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Have the right information available READY for when someone finds you LinkedIn ©2013 All Rights Reserved 10 Who you are – what you do – constantly updated
  • 11. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Profile is you plus endorsements from clients Skills and Experience  Previous jobs  Successes  Education Clients and Colleagues  Endorsements  Recommendations LinkedIn ©2013 All Rights Reserved 11
  • 12. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Getting the right people to find you LinkedIn ©2013 All Rights Reserved 12
  • 13. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING “Consultant” in Australia LinkedIn ©2013 All Rights Reserved 13
  • 14. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Global digital marketplace LinkedIn ©2013 All Rights Reserved 14
  • 15. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Support New York, Greenland, UAE before lunch LinkedIn ©2013 All Rights Reserved 15
  • 16. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Fill out your LinkedIn profile fully (education) LinkedIn ©2013 All Rights Reserved 16  Education  Schools  Courses studied  Accomplishments  Papers published
  • 17. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Fill out your LinkedIn profile fully (employment) LinkedIn ©2013 All Rights Reserved 17  All jobs  Work duties  Accomplishments  Professional certifications  Promotions  Awards  Charity work
  • 18. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Opportunities will find you if your profile is updated LinkedIn ©2013 All Rights Reserved 18
  • 19. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Engage with people on LinkedIn and LEARN LinkedIn ©2013 All Rights Reserved 19
  • 20. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 20 Members Worldwide +2 new Members Per Second 100M+ Monthly Unique Visitors 235M+ LinkedIn Growing in Members GLOBALLY North America: 80M+ Latin America and Caribbean: 20M+ Europe, Middle East and Africa: 50M+ Asia Pacific: 37M+
  • 21. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn keeps on growing (product updates) LinkedIn ©2013 All Rights Reserved 21  Profile UI  Rich media in Profile and Jobs  Simplified Navigation  Groups UI  Jobs UI  Inbox UI  iPhone, Android apps  Network UI  LinkedIn Influencers  LinkedIn Alumni
  • 22. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn keeps on growing (acquisitions) LinkedIn ©2013 All Rights Reserved 22
  • 23. Connecting talent with opportunity on a massive scale LinkedIn ©2013 All Rights Reserved LinkedIn’s focus
  • 24. LinkedIn the engineering powerhouse LinkedIn ©2013 All Rights Reserved
  • 25. LinkedIn ©2013 All Rights Reserved 238 Million+ Members >+2 Members per second 200 Countries and regions
  • 26. LinkedIn ©2013 All Rights Reserved 8th Most Visited Site Worldwide 100 Million page views daily 17 Minutes – average time spent per user
  • 27. LinkedIn ©2013 All Rights Reserved Products supported: • Profiles • Jobs • Search • Groups • Company pages • And many more!
  • 28. LinkedIn ©2013 All Rights Reserved Massive Engineering effort • Large number of internal and external applications supported • Huge volume of users globally • Constant product improvement roll-outs
  • 29. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Technology Stack LinkedIn ©2013 All Rights Reserved 29
  • 30. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn uses open-source software! LinkedIn ©2013 All Rights Reserved 30
  • 31. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn contributes new open-source products LinkedIn ©2013 All Rights Reserved 31
  • 32. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Voldemort • Distributed DB • Ultra-fast data store • Handles massive datasets • Hugely scalable • Leveraged by LinkedIn.com to service user requests LinkedIn ©2013 All Rights Reserved 32
  • 33. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Kafka • Apache Project Kafka • High-throughput messaging system • Captures events and delivers them to interested systems • Used by our performance reporting LinkedIn ©2013 All Rights Reserved 33
  • 34. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Application Deployment (before) LinkedIn ©2013 All Rights Reserved 34 (this is only representative for illustration)
  • 35. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Application Deployment (now) LinkedIn ©2013 All Rights Reserved 35 (this is only representative for illustration) Code check-in – automated testing – staging - production
  • 36. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Application Deployment (result) LinkedIn ©2013 All Rights Reserved 36 New Profile UI New Groups UI New Navigation UI LinkedIn Influencers New mobile apps New Jobs UI New Company pages New Search Endorsements
  • 37. Product Story – CheckIn LinkedIn ©2013 All Rights Reserved
  • 38. LinkedIn values innovation and taking intelligent risks LinkedIn ©2013 All Rights Reserved LinkedIn Culture
  • 39. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn inDay LinkedIn ©2013 All Rights Reserved 39
  • 40. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn inDay – Grande Finale LinkedIn ©2013 All Rights Reserved 40
  • 41. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn inDay – LinkedIn ©2013 All Rights Reserved 41
  • 42. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn LinkedIn ©2013 All Rights Reserved 42
  • 43. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn - Prototype LinkedIn ©2013 All Rights Reserved 43
  • 44. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn – Prototype field testing LinkedIn ©2013 All Rights Reserved 44
  • 45. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn – Final Product LinkedIn ©2013 All Rights Reserved 45
  • 46. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn – Globally Launched LinkedIn ©2013 All Rights Reserved 46
  • 47. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 47 Product Story – CheckIn LinkedIn the engineering powerhouse Get the best out of LinkedIn
  • 48. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 48 Thank you