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A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. View other presentations: …

A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. View other presentations:
https://www.slideshare.net/PDXTech4Good

In this presentation, I present a few different methods for using mobile technology to support advocacy -- especially advocacy events like rallies or press conferences. I give specific examples of organizations using techniques like texting, live-tweeting or live-blogging, and mobile photo uploads to involve supporters who aren't physically present at an event -- and sometimes get great media coverage out of it too!

ABOUT ME

Ivan Boothe is the creative director of Rootwork.org and a co-organizer of PDXTech4Good. He works as a freelance Drupal developer and online organizer, and is the online communications associate for the Fellowship of Reconciliation. He's active in the Nonprofit Technology Network and NetSquared communities (both sponsors of PDXTech4Good) and has presented in the past at the Nonprofit Technology Conference, U.S. Social Forum, New Organizing Institute and the Gandhi-King Conference. In addition to his technical work, he sits on the board of the Peace and Justice Studies Association and is a semi-professional handbell musician.

View Ivan's other presentations on Slideshare:
http://www.slideshare.net/rootwork

Follow Ivan on Twitter:
https://twitter.com/rootwork

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  • 1. Mobile tips for advocacy & other nonprofits PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 2. Ivan Boothe PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 3. • Drupal front-end development (freelance) • social media consulting for nonprofits & community groups • tech & social change organizer in Philadelphia • community organizer theory & practice PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 4. Mobile publicity PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 5. Live-blogging an event • Press conferences can be largely prewritten • Post to social media so supporters can follow along • If others will be posting too, establish a hashtag PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 6. Live-tweeting an event • Text from places you don’t have reception • Lets people follow-along in real-time • Embed Twitter feed in website • Become a source for news media PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 7. Rallies and direct action • Encourage multiple staff to mobile-post to Facebook, Twitter, etc. • Have everyone text to one person at “mission control” who curates and posts. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 8. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 9. Mobile media • Mobile photos: Facebook, Flickr, TwitPic • Mobile video: Facebook, YouTube, Vine PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 10. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 11. Storytelling • VozMob (Mobile Voices) allows lowincome and immigrant communities to tell their stories via mobile voice & text http://vozmob.net/en http://vojo.co/ (hosted service) • Media Mobilizing Project trains people to use mobile video to collect stories from their community http://www.pbs.org/idealab/2008/07/participants-of-our-city-our-voices-release-first- PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 12. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 13. Checking in PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 14. For organizations with physical addresses • Be sure your correct physical address is on your Facebook page • Add your organization to Foursquare, claim your venue and create a page • Offer prizes or recognition, e.g. for most frequent volunteer PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 15. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 16. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 17. Be creative with locations! Non-Profit Creates Foursquare Venues for Homelessness Awareness http://mashable.com/2010/11/08/umd-foursquare-initiative/ • destinations in “nearby places” include “old construction site” and “dumpster in the alley.” • the “tips” section included a message about Urban Ministries of Durham’s programs • check-ins like “Brian C. checked into abandoned doorway” spur friends to investigate PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 18. Resources HOW TO: Create a Foursquare Page for Your Nonprofit http://www.nptechforgood.com/2011/08/22/how-to-createa-foursquare-page-for-your-nonprofit/ 10 Types of Nonprofits That Absolutely Must Add Themselves to Foursquare http://www.nptechforgood.com/2010/06/28/10-types-ofnonprofits-that-absolutely-must-add-themselves-tofoursquare/ PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 19. Mobile websites PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 20. Responsive design • No longer mobile site vs. mobile app • Keep all the content on one site • Probably requires new design, but likely cheaper than an app or dedicated site • Sometimes apps are still worth it PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 21. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 22. Resources Free Webinar on October 23! Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2014 http://www.nptechforgood.com/2013/10/01/free-webinaron-october-23-five-reasons-why-your-nonprofit-shouldprioritize-the-mobile-web-in-2014/ How and When Should Your Nonprofit Organization Invest in Mobile http://www.bethkanter.org/mobile-invest/ PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 23. What we haven’t covered PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 24. Text-to-give http://www.nten.org/blog/2011/09/07/text-donatecampaigns-social-change Short codes Traditional mobile alerts http://www.nptechforgood.com/2013/07/13/five-ways-tobuild-your-nonprofits-mobile-subscriber-list-2/ QR codes http://picturesofpeoplescanningqrcodes.tumblr.com/ PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb
  • 25. Stay in touch! ivan@rootwork.org @rootwork on Twitter www.rootwork.org PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Powering grassroots networks from the bottom up Rootwork.org twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb