Retailers can now blur the line
between “Brick” & “Click”
Enhancing consumer experience & drive sales
Copyright 2014 ROOTS...
Have you used your mobile to
compare prices or search for
product reviews while out shopping?
Chances are, most of us do. ...
It’s a numbers game.
Consumer habits have changed, and
mobile is now a big part of the shopping process.

15
79%
Of smartp...
Solution Overview - Designed with customer in mind
From wireless access points, controllers to rich analytics, ROOTS retai...
About Us
Whenever you connect to the internet, talk on the mobile phone or watch television you have experience our hard
w...
Our recent success in
retail malls
Supplied and deployed over 500 units of
access points, with controllers &
switches for ...
Our recent success in
retail malls

Mobile sign in page

Concealed AP

Exposed AP

“As each retail malls are unique, our s...
WiFi for Retail Malls
Architecture Overview

Design & Implementation

Internet

Access points,
switches,
controllers,
serv...
WiFi for Retail Malls
Connected Shopper Overview

Sense

Connect

• Wireless access points sense
customer near/in shop
• L...
Features of Retail WiFi
Solution

Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
Captive Portal
• Customizable and user-friendly shopper sign-in
• Integrate with 3rd party solutions to provide more exper...
Benefits of Retail WiFi
Solution

Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
Huge potential for mobile marketing
• Push customized in-store offers or messages
to drive sales
• Enhance branding and br...
Scalable and comprehensive solution
• Integrate with Mobile Point-of-Sale to
reduce queuing time and improve employee
prod...
Can you be smarter than your
customer?
And be there when they are
making purchases?
Yes.

You now can
with ROOTS retail Wi...
Our captive portal seamlessly allow your customers to
sign in to your WiFi network via different mobile devices
With our
Locationing
Services, you can
define zones to
detect shoppers
within specific
areas in or near
shops

Copyright 2...
Your customers
can sign in to
connect to your
free WiFi network

Copyright 2014 ROOTS Communications Pte Ltd | www.rootsco...
With fast & secure
wireless connectivity,
attract your customers
to make purchases

Copyright 2014 ROOTS Communications Pt...
Capture and
analyze rich data on
customer behavior
and preferences
such as most
searched terms
when they sign in to
your W...
Let US be the bridge to your customers

Infrastructure

•
•

Wide range of wireless
equipment for different
needs
End-to-e...
And convert
them into real

sales

$$

Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
Contact us today
www.rootscomm.com

|

enquiry@rootscomm.com

+65 6283 8500

Copyright 2014 ROOTS Communications Pte Ltd |...
Retail WiFi Solution Intro By ROOTS Communications Pte Ltd
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Retail WiFi Solution Intro By ROOTS Communications Pte Ltd

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Consumers habits have changed and mobile is now a big part of the shopping process. With our reliable and robust retail WiFi solution, you can now reap all the benefits of mobile technology to gain customer loyalty and improve shopping experience.

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Retail WiFi Solution Intro By ROOTS Communications Pte Ltd

  1. 1. Retailers can now blur the line between “Brick” & “Click” Enhancing consumer experience & drive sales Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  2. 2. Have you used your mobile to compare prices or search for product reviews while out shopping? Chances are, most of us do. Consumers are taking more advantage of mobile technology and changing their retail habits. With our reliable and robust retail WiFi solution, you can now reap all the benefits of mobile technology to gain customer loyalty and improve shopping experience. Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  3. 3. It’s a numbers game. Consumer habits have changed, and mobile is now a big part of the shopping process. 15 79% Of smartphone owners are “smartphone shoppers” 84% These smartphone shoppers use their phone to help shop while in store mins Is the average time smartphone shoppers use their phone in a store Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  4. 4. Solution Overview - Designed with customer in mind From wireless access points, controllers to rich analytics, ROOTS retail WiFi solution can bring customers to your door. We provide: Wireless Networking Equipment Design & Implementation Captive portal & analytics Maintenance support
  5. 5. About Us Whenever you connect to the internet, talk on the mobile phone or watch television you have experience our hard work. Founded in 1997 in Singapore, ROOTS Communications is a value-added Distributor and Solutions Provider for telecommunication - related products/systems and engineering. Headquartered in Singapore, ROOTS has subsidiary in Malaysia and sales representation in Bangladesh and Myanmar. Our clients in Asia Pacific region range from industries such as manufacturing, aerospace, telecommunications, defense, R&D labs, government institutions to ISPs and telcos. In addition to serving clients directly, ROOTS also partners with selected best-in-class resellers and partners across Asia Pacific. Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  6. 6. Our recent success in retail malls Supplied and deployed over 500 units of access points, with controllers & switches for 4 local large retail malls Installation, setup, support, testing and commissioning by ROOTS Enhancing shoppers experience with captive portal solution integrated with retail malls’ unique requirements Delivering location aware solution and rich analytics for deep insight Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  7. 7. Our recent success in retail malls Mobile sign in page Concealed AP Exposed AP “As each retail malls are unique, our solutions are able to meet their expectations”
  8. 8. WiFi for Retail Malls Architecture Overview Design & Implementation Internet Access points, switches, controllers, servers Captive portal integration, authentication services, data analytics, locationing services Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com Smartphone Shoppers
  9. 9. WiFi for Retail Malls Connected Shopper Overview Sense Connect • Wireless access points sense customer near/in shop • Locationing services to detect customers • Smartphone shoppers sign in to WiFi through customizable captive portal Capture • Capture and analyse data with east to use interface • Integrate with 3rd party solutions for complete experience Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  10. 10. Features of Retail WiFi Solution Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  11. 11. Captive Portal • Customizable and user-friendly shopper sign-in • Integrate with 3rd party solutions to provide more experience Locationing Services • Define zones to detect shoppers within specific areas in or near shops WiFi Analytics • Capture and track data on shopper activities such as visit duration, web traffic, mobile devices Historical Location Analysis • Track single/multiple devices location and path over time • Identify shopper flow and congestion
  12. 12. Benefits of Retail WiFi Solution Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  13. 13. Huge potential for mobile marketing • Push customized in-store offers or messages to drive sales • Enhance branding and brand recall Enhance retail area efficiency • Optimize product location to stimulate higher sales • Evaluate the impact of floor plan adjustments and fine tune traffic flow over time Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  14. 14. Scalable and comprehensive solution • Integrate with Mobile Point-of-Sale to reduce queuing time and improve employee productivity • Reduce storage cost and improve customer satisfaction with electronic inventory management Rich Customer Data • Capture and analyze rich data on customer behavior and preference • Forge customer loyalty and stay ahead of competitors Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  15. 15. Can you be smarter than your customer? And be there when they are making purchases? Yes. You now can with ROOTS retail WiFi solution Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  16. 16. Our captive portal seamlessly allow your customers to sign in to your WiFi network via different mobile devices
  17. 17. With our Locationing Services, you can define zones to detect shoppers within specific areas in or near shops Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  18. 18. Your customers can sign in to connect to your free WiFi network Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  19. 19. With fast & secure wireless connectivity, attract your customers to make purchases Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  20. 20. Capture and analyze rich data on customer behavior and preferences such as most searched terms when they sign in to your WiFi network Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  21. 21. Let US be the bridge to your customers Infrastructure • • Wide range of wireless equipment for different needs End-to-end carrier grade solution Experience • • Extensive experience in wireless deployment for many environment Value-add services for complete experience Support • Complete solution support to ensure customer satisfaction Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  22. 22. And convert them into real sales $$ Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com
  23. 23. Contact us today www.rootscomm.com | enquiry@rootscomm.com +65 6283 8500 Copyright 2014 ROOTS Communications Pte Ltd | www.rootscomm.com

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