Using Virtual Worlds to Reach New Audiences and Increase Participation - Roo Reynolds

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+ guest3b3e28 2 years ago
good
+ Roo Reynolds 2 years ago
I maintain a blog at http://rooreynolds.com
A group of us in IBM co-author a group blog at http://eightbar.co.uk for the past couple of years we’ve posted whatever has been interesting to us. For 18 months it’s been mainly about virtual worlds.
+ Roo Reynolds 2 years ago
http://flickr.com/photos/shawdm/820926627/

They want to share content. They want to be part of the story, not just watch (or even control) a story. They are the creators too.
+ Roo Reynolds 2 years ago
http://flickr.com/photos/generated/416810/

Social networking is really important. People want to feel connected
+ Roo Reynolds 2 years ago
http://flickr.com/photos/-wit-/275384936/

Conkers, conclusions. Close enough.

So, what have we learned?
+ Roo Reynolds 2 years ago
http://video.google.com/videoplay?docid=-8847718961133488...

3 minute video
+ Roo Reynolds 2 years ago
http://digitaldouble.blogspot.com/2007/07/watch-worlds.html

4 minute video
+ Roo Reynolds 2 years ago
Please don’t think Second Life was empty before all the ‘real world’ brands and musicians entered though.

It was (and still is) full of ‘native’ talent.

Three examples:
- Keiko Takamura - http://www.keikotakamura.com/
- Jeremy Works (AKA Frogg Marlowe in Second Life) - http://www.froggmarlowe.com/
- Melanie Fudge (AKA Mel Cheeky in SL) - http://www1.melcheeky.com/

One night of gigs described at http://www.vtoreality.com/2007/review-keiko-takamura-frog...
+ Roo Reynolds 2 years ago
More music in Second Life...

The BBC streamed One Big Weekened concert from Dundee in 2006

- Hedrons - live gig. (image: http://www.3pointd.com/20060928/scottish-girl-rockers-to-... )
- Suzanne Vega - live gig. (image: http://www.rikomatic.com/blog/2007/07/suzanne-vega-re.html )
- Chamillionaire - meet & greet. (image: http://www.sluniverse.com/pics/pic.aspx?id=80757 )
- Regina Spektor listening party and album preview
+ Roo Reynolds 2 years ago
and partied with the crowd, jokingly threatening them with a lightsabre. At the time I wrote “It was wild. It was the sort of experience which, in real life, you might get once in a lifetime with an artist who just wants to party with the fans.” See http://rooreynolds.com/2006/10/20/ben-folds-gig-of-the-year/ for a review

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Notes on slide 1

24 Favorites & 7 Groups

Meri Walker, The Virtual Meeting Coach at Virtual Meeting Startup.com, favorited this 6 months ago
Tags worlds virtual
ebehar favorited this 8 months ago
Tags virtualworlds
pharuehut favorited this 9 months ago
Tamme De leur, manager, director, advisor at evangelische omroep/freelance/national dutch television, favorited this 9 months ago
run2fly favorited this 2 years ago
Tags secondlife
prasadp favorited this 2 years ago
Tags virtual world
Steve Dale, Independent Consultant at Semantix (UK) Ltd, favorited this 2 years ago
Tags collaboration virtual worlds
nievesglez favorited this 2 years ago
Tags sl web 2.0
markus.breuer, Managing Director CEO at Elephant Seven GmbH, favorited this 2 years ago
Tags virtualworld secondlife metaverse
osde.info favorited this 2 years ago
Tags virtual reality
Luwte, Freelance marketeer favorited this 2 years ago
Tags trends
hgreiner favorited this 2 years ago
Tags roo virtual second life
pranab favorited this 2 years ago
Meg Kribble, Reference Librarian for Outreach and Community Relations at Harvard Law school, favorited this 2 years ago
JoanTomas favorited this 2 years ago
Tags web 2.0

Using Virtual Worlds to Reach New Audiences and Increase Participation - Roo Reynolds - Presentation Transcript

http://flickr.com/photos/toniblay/52445415/
art
games http://flickr.com/photos/ian_d/30859899/ http://flickr.com/photos/earlg/304373180/ http://flickr.com/photos/dailysnap/360147199/
virtual worlds
http://www.keikotakamura.com
http://digitaldouble.blogspot.com/2007/07/watch-worlds.html
http://video.google.com/videoplay?docid=-8847718961133488576&hl=en
conclusions http://flickr.com/photos/-wit-/275384936/
people want to connect http://flickr.com/photos/generated/416810/
people want to participate http://flickr.com/photos/shawdm/820926627/

+ Roo Reynolds, 2 years ago

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