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Using Virtual Worlds to Reach New Audiences and Increase Participation - Roo Reynolds

by Product Manager at Government Digital Service on Oct 02, 2007

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My presentation at IT4Arts meeting in London on Thursday 4th October 2007. ...

My presentation at IT4Arts meeting in London on Thursday 4th October 2007.

More details at http://rooreynolds.com/2007/10/02/using-virtual-worlds-to-reach-new-audiences-and-increase-participation/

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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service I maintain a blog at http://rooreynolds.com
    A group of us in IBM co-author a group blog at http://eightbar.co.uk for the past couple of years we’ve posted whatever has been interesting to us. For 18 months it’s been mainly about virtual worlds.
    6 years ago
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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service http://flickr.com/photos/shawdm/820926627/

    They want to share content. They want to be part of the story, not just watch (or even control) a story. They are the creators too.
    6 years ago
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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service http://flickr.com/photos/generated/416810/

    Social networking is really important. People want to feel connected
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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service http://flickr.com/photos/-wit-/275384936/

    Conkers, conclusions. Close enough.

    So, what have we learned?
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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service http://video.google.com/videoplay?docid=-8847718961133488576&hl=en

    3 minute video
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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service http://digitaldouble.blogspot.com/2007/07/watch-worlds.html

    4 minute video
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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service Please don’t think Second Life was empty before all the ‘real world’ brands and musicians entered though.

    It was (and still is) full of ‘native’ talent.

    Three examples:
    - Keiko Takamura - http://www.keikotakamura.com/
    - Jeremy Works (AKA Frogg Marlowe in Second Life) - http://www.froggmarlowe.com/
    - Melanie Fudge (AKA Mel Cheeky in SL) - http://www1.melcheeky.com/

    One night of gigs described at http://www.vtoreality.com/2007/review-keiko-takamura-frogg-marlowe-kim-seifert-bill-pam-havercamp-and-greg-colossus/352/
    6 years ago
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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service More music in Second Life...

    The BBC streamed One Big Weekened concert from Dundee in 2006

    - Hedrons - live gig. (image: http://www.3pointd.com/20060928/scottish-girl-rockers-to-gig-in-second-life/ )
    - Suzanne Vega - live gig. (image: http://www.rikomatic.com/blog/2007/07/suzanne-vega-re.html )
    - Chamillionaire - meet & greet. (image: http://www.sluniverse.com/pics/pic.aspx?id=80757 )
    - Regina Spektor listening party and album preview
    6 years ago
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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service and partied with the crowd, jokingly threatening them with a lightsabre. At the time I wrote “It was wild. It was the sort of experience which, in real life, you might get once in a lifetime with an artist who just wants to party with the fans.” See http://rooreynolds.com/2006/10/20/ben-folds-gig-of-the-year/ for a review 6 years ago
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  • rooreynolds Roo Reynolds, Product Manager at Government Digital Service when Ben Folds came to SL… he had a few drinks 6 years ago
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Using Virtual Worlds to Reach New Audiences and Increase Participation - Roo Reynolds Using Virtual Worlds to Reach New Audiences and Increase Participation - Roo Reynolds Webinar Transcript