IBM's use of virtual worlds Roo Reynolds Metaverse Evangelist rooreynolds.com

Web 2.0

Web 2.0

Web 2.0 attitude “ Web 2.0 is an attitude not a technology . It’s about enabling and encouraging participation through open applications and services . By open I mean technically open with appropriate APIs but also, more importantly, socially open , with rights granted to use the content in new and exciting contexts.” Ian Davis http://iandavis.com/blog/2005/07/talis-web-20-and-all-that

“ Web 2.0 is an attitude not a technology . It’s about enabling and encouraging participation through open applications and services . By open I mean technically open with appropriate APIs but also, more importantly, socially open , with rights granted to use the content in new and exciting contexts.”

Ian Davis http://iandavis.com/blog/2005/07/talis-web-20-and-all-that

Virtual Worlds

Gogofrog

3B

Habbo Hotel

Cyworld

There.com

Active Worlds

Kaneva

Sony PlayStation Home

EVE Online

What’s IBM up to?

IBM Innovation Jam results: Funding for ‘3D Internet’

IBM 12 island innovation complex

Circuit City Sears & Circuit City

Australian Open Jan 2007

IBM Alumni event (http://greateribm.com)

More possibilities Marketing, brand promotion Retail Hardware / Storage Media and entertainment Modelling (visualisation, simulation, …) Conferences Community events Education (rehearsal, e-learning, blended learning…) Research … Behind the firewall

Marketing, brand promotion

Retail

Hardware / Storage

Media and entertainment

Modelling (visualisation, simulation, …)

Conferences

Community events

Education (rehearsal, e-learning, blended learning…)

Research

…

Behind the firewall

Education and Training A highly compelling distance learning environment Connect with experts and teachers from around the world Train, rehearse, role play in virtual world Simulation of real world environments for “walk-throughs” or re-enactments 3-D models, immersive environments recreate real life and simplify the complex

A highly compelling distance learning environment

Connect with experts and teachers from around the world

Train, rehearse, role play in virtual world

Simulation of real world environments for “walk-throughs” or re-enactments

3-D models, immersive environments recreate real life and simplify the complex

Societal Applications University of California, Davis: Peter Yellowlees, professor of psychiatry at UCD using Second Life to simulate and experience Schizophrenia Centers for Disease Control: Created virtual clinics to train emergency workers who might be called to rapidly set up medical facilities in a national crisis

University of California, Davis:

Peter Yellowlees, professor of psychiatry at UCD using Second Life to simulate and experience Schizophrenia

Centers for Disease Control:

Created virtual clinics to train emergency workers who might be called to rapidly set up medical facilities in a national crisis

Societal Applications Medical or other training using virtual worlds Rehearsal and role playing Simulations and response 3-D models, immersive environments recreate real life and simplify the complex

Medical or other training using virtual worlds

Rehearsal and role playing

Simulations and response

3-D models, immersive environments recreate real life and simplify the complex

More possibilities Marketing, brand promotion Retail Hardware / Storage Media and entertainment Modelling (visualisation, simulation, …) Conferences Community events Education (rehearsal, e-learning, blended learning, …) Research … Behind the firewall

Marketing, brand promotion

Retail

Hardware / Storage

Media and entertainment

Modelling (visualisation, simulation, …)

Conferences

Community events

Education (rehearsal, e-learning, blended learning, …)

Research

…

Behind the firewall

What’s next? rooreynolds.com eightbar.co.uk Further reading

rooreynolds.com

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