Can the

 Third Sector
                use
  Second Life
   and other Social Media

                 ?
Roo Reynolds - Meta...
“This is all a part of the
moving illustration drawn
by his computer
according to
specifications coming
down the fiber-opt...
games




            http://flickr.com/photos/ian_d/30859899/
            http://flickr.com/photos/earlg/304373180/
     ...
games
• 69% of American heads of households
  play computer or video games
• The average game player age is 33
• 25% of ga...
EVE
Online
World of
Warcraft



  http://www.flickr.com/photos/therift/130671212/
The new
golf?



          http://www.flickr.com/photos/ssanyal/563492429/
55 +




                                     stats
                                             45 - 54


               ...
major league baseball




                mlb.com
aloft
  “Over the past few months, we have actively solicited input from
  you, the Second Life residents, on such design ...
“We developed Scion City to connect with the trendsetters. That's our target
demographic - people who do things first. Tre...
http://www.keikotakamura.com
http://digitaldouble.blogspot.com/2007/07/watch-worlds.html
The Gartner
Hype curve
The Gartner
Hype curve
     Facebook?


      Second Life?
The Gartner
Hype curve
     Facebook?


      Second Life?
                              Social software?

            Vir...
Cyworld      Qwaq      3B




Habbo Hotel   Kaneva   OLIVE
http://flickr.com/photos/generated/416810/




Social

Networking
http://flickr.com/photos/shawdm/820926627/




 User
 Generated
 Content
Relay for Life
US$118,500
conclusions




    http://flickr.com/photos/-wit-/275384936/
people want to
   connect



        http://flickr.com/photos/generated/416810/
people want to
  participate



         http://flickr.com/photos/shawdm/820926627/
http://eightbar.co.uk
http://rooreynolds.com




Roo Reynolds - What’s Next?




             http://slideshare.net/rooreynolds
Questions and discussion
How do virtual currencies and
  real money interrelate?
How did IBM get started in
     virtual worlds?
How do virtual worlds compare
  with teleconferencing and
     videoconferencing?
What do you think we be
focussing on in the next 12
   months? What kind of
       applications?
User generated content vs
     keeping control
Thanks
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