Can The Third Sector Use Second Life   Roo Reynolds
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Can The Third Sector Use Second Life Roo Reynolds



Presentation to a British charity in January 2008.

Presentation to a British charity in January 2008.



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Can The Third Sector Use Second Life   Roo Reynolds Can The Third Sector Use Second Life Roo Reynolds Presentation Transcript

  • Can the Third Sector use Second Life and other Social Media ? Roo Reynolds - Metaverse Evangelist, IBM
  • “This is all a part of the moving illustration drawn by his computer according to specifications coming down the fiber-optic cable. The people are pieces of software called avatars. They are the audiovisual bodies that people use to communicate with each other in the Metaverse.”
  • games
  • games • 69% of American heads of households play computer or video games • The average game player age is 33 • 25% of gamers were over the age of 50 • 42% of online game players are female • Women aged 18 or older = 30% • Boys age 17 or younger = 23% Source: Entertainment Software Association “Essential Facts about the Computer and Video Game Industry, 2006”
  • EVE Online
  • World of Warcraft
  • The new golf?
  • 55 + stats 45 - 54 35 - 44 Age 25 - 34 • growth 18 - 24 13 - 17 0 10,000 20,000 30,000 40,000 50,000 User Count 2003 2005 2006
  • major league baseball
  • aloft “Over the past few months, we have actively solicited input from you, the Second Life residents, on such design features as public spaces, guest rooms and exteriors – everything from color palette to space planning. After reviewing all of your comments, several changes to the overall design of aloft are a direct result from your feedback. Not only have these changes been applied to the virtual hotel, they will also be reflected in the “real-life” aloft hotels.”
  • “We developed Scion City to connect with the trendsetters. That's our target demographic - people who do things first. Trendsetters are instrumental in promoting brands.” Adrian Si, Interactive Marketing Manager, Scion
  • The Gartner Hype curve
  • The Gartner Hype curve Facebook? Second Life?
  • The Gartner Hype curve Facebook? Second Life? Social software? Virtual Worlds?
  • Cyworld Qwaq 3B Habbo Hotel Kaneva OLIVE
  • Social Networking
  • User Generated Content
  • Relay for Life US$118,500
  • conclusions
  • people want to connect
  • people want to participate
  • Roo Reynolds - What’s Next?
  • Questions and discussion
  • How do virtual currencies and real money interrelate?
  • How did IBM get started in virtual worlds?
  • How do virtual worlds compare with teleconferencing and videoconferencing?
  • What do you think we be focussing on in the next 12 months? What kind of applications?
  • User generated content vs keeping control
  • Thanks