Can The Third Sector Use Second Life Roo Reynolds

Slide 1: Can the Third Sector use Second Life and other Social Media ? Roo Reynolds - Metaverse Evangelist, IBM

Slide 3: “This is all a part of the moving illustration drawn by his computer according to specifications coming down the fiber-optic cable. The people are pieces of software called avatars. They are the audiovisual bodies that people use to communicate with each other in the Metaverse.”

Slide 12: games http://flickr.com/photos/ian_d/30859899/ http://flickr.com/photos/earlg/304373180/ http://flickr.com/photos/dailysnap/360147199/

Slide 13: games • 69% of American heads of households play computer or video games • The average game player age is 33 • 25% of gamers were over the age of 50 • 42% of online game players are female • Women aged 18 or older = 30% • Boys age 17 or younger = 23% Source: Entertainment Software Association “Essential Facts about the Computer and Video Game Industry, 2006” http://flickr.com/photos/ian_d/30859899/ http://flickr.com/photos/earlg/304373180/ http://flickr.com/photos/dailysnap/360147199/

Slide 14: EVE Online

Slide 15: World of Warcraft http://www.flickr.com/photos/therift/130671212/

Slide 16: The new golf? http://www.flickr.com/photos/ssanyal/563492429/

Slide 19: 55 + stats 45 - 54 35 - 44 Age 25 - 34 • growth 18 - 24 13 - 17 0 10,000 20,000 30,000 40,000 50,000 User Count darrenherman.com 2003 2005 2006

Slide 20: major league baseball mlb.com

Slide 21: aloft “Over the past few months, we have actively solicited input from you, the Second Life residents, on such design features as public spaces, guest rooms and exteriors – everything from color palette to space planning. After reviewing all of your comments, several changes to the overall design of aloft are a direct result from your feedback. Not only have these changes been applied to the virtual hotel, they will also be reflected in the “real-life” aloft hotels.” http://www.virtualaloft.com/

Slide 22: “We developed Scion City to connect with the trendsetters. That's our target demographic - people who do things first. Trendsetters are instrumental in promoting brands.” Adrian Si, Interactive Marketing Manager, Scion

Slide 25: http://www.keikotakamura.com

Slide 26: http://digitaldouble.blogspot.com/2007/07/watch-worlds.html

Slide 27: The Gartner Hype curve

Slide 28: The Gartner Hype curve Facebook? Second Life?

Slide 29: The Gartner Hype curve Facebook? Second Life? Social software? Virtual Worlds?

Slide 31: Cyworld Qwaq 3B Habbo Hotel Kaneva OLIVE

Slide 33: http://flickr.com/photos/generated/416810/ Social Networking

Slide 34: http://flickr.com/photos/shawdm/820926627/ User Generated Content

Slide 36: Relay for Life US$118,500

Slide 38: conclusions http://flickr.com/photos/-wit-/275384936/

Slide 39: people want to connect http://flickr.com/photos/generated/416810/

Slide 40: people want to participate http://flickr.com/photos/shawdm/820926627/

Slide 41: http://eightbar.co.uk

Slide 42: http://rooreynolds.com Roo Reynolds - What’s Next? http://slideshare.net/rooreynolds

Slide 43: Questions and discussion

Slide 44: How do virtual currencies and real money interrelate?

Slide 45: How did IBM get started in virtual worlds?

Slide 46: How do virtual worlds compare with teleconferencing and videoconferencing?

Slide 47: What do you think we be focussing on in the next 12 months? What kind of applications?

Slide 48: User generated content vs keeping control

Slide 49: Thanks