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Brainstorming
 

Brainstorming

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    Brainstorming Brainstorming Presentation Transcript

    • PRODUCTION AND QUALITY MANAGEMENT
    • PRESENTED BY: ROOPAM GOYAL
    • INTRODUCTION
      • technique used by large and small companies for problem-solving
      • learning and development, planning and team building
      • lateral thinking process
    • TYPES
      • Individual brainstorming
        • TENDS TO GENERATE A WIDER RANGE OF IDEAS
        • MAY NOT PRODUCE AS EFFECTIVE IDEAS
      • Group brainstorming
        • New process for doing something
        • Results in quick and deep thinking
    • rules
      • No idea is a bad idea
      • Be creative
      • Take risks
      • No criticism allowed
    • Methods of brainstorming
      • Set the problem
      • Create a background memo
      • Select participants
      • Create a list of lead questions
    • WHY BRAINSTORMING FAILS ?
      • PEOPLE ARE SELF CONCIOUS
      • THERE IS NO FOCUS
      • PEOPLE EVALUATE EACH OTHER’S IDEAS
      • PEOPLE GET DEFENSIVE
      • IDEAS ARE VARIATIONS ON A THEME
      • ONE PERSON DOMINATES
      • SOME PEOPLE DO NOT PARTICIPATE
      • THE GROUP LOSES ENERGY
      • THERE ARE NO REALLY NEW IDEAS
    •  
    • HOW TO OVERCOME IT
      • FOCUS MATTERS: Know your objectives
      • Start alone, than join together
      • Discuss ideas, but only for clarification and elaboration.
      • No criticism, no evaluation
      • Go for quantity, quantity catalyzes quality
      • Combine and improve on each other’s ideas
    • THANK YOU