Brainstorming

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Brainstorming

  1. 1. PRODUCTION AND QUALITY MANAGEMENT
  2. 2. PRESENTED BY: ROOPAM GOYAL
  3. 3. INTRODUCTION <ul><li>technique used by large and small companies for problem-solving </li></ul><ul><li>learning and development, planning and team building </li></ul><ul><li>lateral thinking process </li></ul>
  4. 4. TYPES <ul><li>Individual brainstorming </li></ul><ul><ul><li>TENDS TO GENERATE A WIDER RANGE OF IDEAS </li></ul></ul><ul><ul><li>MAY NOT PRODUCE AS EFFECTIVE IDEAS </li></ul></ul><ul><li>Group brainstorming </li></ul><ul><ul><li>New process for doing something </li></ul></ul><ul><ul><li>Results in quick and deep thinking </li></ul></ul>
  5. 5. rules <ul><li>No idea is a bad idea </li></ul><ul><li>Be creative </li></ul><ul><li>Take risks </li></ul><ul><li>No criticism allowed </li></ul>
  6. 6. Methods of brainstorming <ul><li>Set the problem </li></ul><ul><li>Create a background memo </li></ul><ul><li>Select participants </li></ul><ul><li>Create a list of lead questions </li></ul>
  7. 7. WHY BRAINSTORMING FAILS ? <ul><li>PEOPLE ARE SELF CONCIOUS </li></ul><ul><li>THERE IS NO FOCUS </li></ul><ul><li>PEOPLE EVALUATE EACH OTHER’S IDEAS </li></ul><ul><li>PEOPLE GET DEFENSIVE </li></ul>
  8. 8. <ul><li>IDEAS ARE VARIATIONS ON A THEME </li></ul><ul><li>ONE PERSON DOMINATES </li></ul><ul><li>SOME PEOPLE DO NOT PARTICIPATE </li></ul><ul><li>THE GROUP LOSES ENERGY </li></ul><ul><li>THERE ARE NO REALLY NEW IDEAS </li></ul>
  9. 10. HOW TO OVERCOME IT <ul><li>FOCUS MATTERS: Know your objectives </li></ul><ul><li>Start alone, than join together </li></ul><ul><li>Discuss ideas, but only for clarification and elaboration. </li></ul>
  10. 11. <ul><li>No criticism, no evaluation </li></ul><ul><li>Go for quantity, quantity catalyzes quality </li></ul><ul><li>Combine and improve on each other’s ideas </li></ul>
  11. 12. THANK YOU

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