Brainstorming
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Brainstorming

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Brainstorming Brainstorming Presentation Transcript

  • PRODUCTION AND QUALITY MANAGEMENT
  • PRESENTED BY: ROOPAM GOYAL
  • INTRODUCTION
    • technique used by large and small companies for problem-solving
    • learning and development, planning and team building
    • lateral thinking process
  • TYPES
    • Individual brainstorming
      • TENDS TO GENERATE A WIDER RANGE OF IDEAS
      • MAY NOT PRODUCE AS EFFECTIVE IDEAS
    • Group brainstorming
      • New process for doing something
      • Results in quick and deep thinking
  • rules
    • No idea is a bad idea
    • Be creative
    • Take risks
    • No criticism allowed
  • Methods of brainstorming
    • Set the problem
    • Create a background memo
    • Select participants
    • Create a list of lead questions
  • WHY BRAINSTORMING FAILS ?
    • PEOPLE ARE SELF CONCIOUS
    • THERE IS NO FOCUS
    • PEOPLE EVALUATE EACH OTHER’S IDEAS
    • PEOPLE GET DEFENSIVE
    • IDEAS ARE VARIATIONS ON A THEME
    • ONE PERSON DOMINATES
    • SOME PEOPLE DO NOT PARTICIPATE
    • THE GROUP LOSES ENERGY
    • THERE ARE NO REALLY NEW IDEAS
  •  
  • HOW TO OVERCOME IT
    • FOCUS MATTERS: Know your objectives
    • Start alone, than join together
    • Discuss ideas, but only for clarification and elaboration.
    • No criticism, no evaluation
    • Go for quantity, quantity catalyzes quality
    • Combine and improve on each other’s ideas
  • THANK YOU