Social Media GuideHow to use #hashtags on Twitter Guide Outline : How to use hashtags on twitter (Usage of #) What is a hashtag? What does a hashtag do? How do you create a hashtag? Best Practices for Using Twitter Hashtags : 1) Check If It’s New 2) Pick Industry or Brand Keywords 3) Promote the Hashtag by Incorporating it Into Other Marketing Channels 4) Keep it Short
Social Media GuideHow to use #hashtags on Twitter Twitter Hashtags # How to use hashtags on twitter (Usage of #) People may get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let us explain in this guide and answer your question ! What is a hashtag? A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #Kuwait #News #sports are all hashtags. What does a hashtag do? A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search So, if Twitter users who are not otherwise connected talk about the same topic using a specific hashtag, their tweets will appear in the same stream. In that way, Twitter hashtags solve a coordination issue and facilitate a conversation. Popular hashtagged words often become trending topics -- topics so many people are talking about that they are a "trend."
Social Media GuideHow to use #hashtags on Twitter Hashtags are great for centralizing conversations around live, in-person events or conferences, live webinars, or other marketing campaigns youre running. How do you create a hashtag? Contrary to what you might think, you don’t need any tools to create a hashtag. Hashtags are simply text, and they can be placed in the beginning, middle, or end of a tweet. Just decide on the keyword you are targeting, place a pound sign in front of it, and you are all set! See the image below for an example Although Twitter hashtags are quick and easy to create, there are some traps you can fall into if youre new to creating them. Let’s look at these possible pitfalls and some best practices to keep in mind if youre thinking of creating one to support your marketing efforts.
Social Media GuideHow to use #hashtags on Twitter Best Practices for Using Twitter Hashtags 1) Check If It’s New After you decide on a keyword or a phrase, search for it. Visit Search.Twitter.com and enter your preferred hashtag in the search box. Did you get any results? Is someone else already using that hashtag for their event or campaign? If there is a lot of conversation around it already, you might want to revisit your decision and pick something that isn’t as frequently used. In that way, you will reduce the chances of people who are not a part of your target audience entering/diluting the conversation you want to take place. 2) Pick Industry or Brand Keywords
Social Media GuideHow to use #hashtags on Twitter Hashtags can also help communicate a message to those not actively searching for them. For example, if someone youre following is tweeting about an event using a hashtag, you will still be able to see their updates in your main Twitter feed without accessing the entire hashtag conversation. In other words, youll be able to catch a glimpse of what theyre tweeting about and quickly connect the content of the tweet to the hashtag theyre using. And if the hashtag reflects an industry or branded keyword that is interesting to you, you might be inclined to check out the rest of the conversation happening around that hashtag, a win for the marketer who created it! 3 ) Promote the Hashtag by Incorporating it Into Other Marketing Channels A hashtag is only useful if people know about it. So to start generating conversations through your hashtag, start adding it your existing resources and channels.
Social Media GuideHow to use #hashtags on Twitter 4 ) Keep it Short Be sure to keep your hashtag short and easy to remember. Remember that Twitter users are only allotted 140 characters in each tweet, with or without a hashtag. By keeping the hashtag brief, youll save your audience some room to include more commentary about your content. Thank You