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3 usability and homepage key success factors [day1 module3]
 

3 usability and homepage key success factors [day1 module3]

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JITOA Workshop - Part 3

JITOA Workshop - Part 3

Website Promotion - Tourism

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  • e.g. for a dive resort, or a culinary experience, or a canopy walk, or a jungle trekking adventure travel agent compare for example: http://www.balidiving.com/, and http://www.prodivebali.com/ And how not to….: http://www.palawandg.clara.net/index.html

3 usability and homepage key success factors [day1 module3] 3 usability and homepage key success factors [day1 module3] Presentation Transcript

  • Usability and Homepage key success factors
    • Website Promotion Workshop
    • :: Tourism sector
    • January, 2012
    • :: Alfons van Duijvenbode
    • Usability key factors
          • Good practices & bad practices
    • Homepage key factors
          • Good practices & bad practices
    • Assignment
    Agenda
  • Definitions of usability
    • ... the ease with which people can employ a tool in order to achieve a particular goal ...
    • ...the perception of a target user of the effectiveness (fit for purpose) and efficiency (time required to use) of the interface
    • ... the ease to learn by observing and doing intuitively ...
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  • Usability factors
    • Browser compatibility
    • Navigation
          • On every page
          • Always offer a ‘home’ .. …
          • … .and keyword search
          • Main menu < 9 buttons
          • Most important service after home
          • Submenu (1 level down), in main menu or left panel
          • Bread crumbs…
          • Fat footer
    show show show show show show show
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  • A good practice… menu
  • Submenu
  • Submenu Mega menu
  • Submenu Mega menu
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  • Usability factors
    • Prioritization of space, use of prime property
    • “… above the fold” (60% does not scroll…)
    • Readability (font type, size, clutter and contrast)
    • Predictable (underlined, link or download..?)
    • Resolution (1024 x 768)
    show show show show
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  • >> Too wide…. Horizontal scrolling
  • Too narrow…. 800x600
  • The homepage secret….
    • Customer focused
          • Match the profile and need, language, search
    • Leading to completion of your goals!
          • Calls to action!
    • Engage, excite, convince and convert your visitor into a customer (AIDAS)
          • Image (slider), value proposition, tagline, your main offer, social media (video), interaction
    • Build trust and pull them deeper into your site, in less than 8 seconds…
          • Testimonials, tripadvisor widget, member of…
  • A good practice…
  • Another good practice… AIDAS Customer focus Customer focus Conversion
  • Another good practice… Conversion Engagement Interaction AIDAS Action Customer focused AIDAS Engagement Action Customer focused Video Product offer!
  • … . Use of pictures
  • … . Use of pictures
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    • Why important?
    • Images draw the attention of your visitors!
    • Good quality & appealing pictures  create a desire to experience
    • Tips / suggestions
    • Use pictures that reinforce the message
    • Relate to your objectives and target groups
      • show the product (detail) and the people
      • show the experience / action / emotion
    Images / tips Centre for the Promotion of Imports from developing countries | April, 2011 show show
      • Image rotator (slider) for the Home
      • Faces draw more attention
      • Smart images (people follow the eyes of person)
      • Heat maps: http://www.feng-gui.com/
      • Popular photo sharing sites: e.g. www.flickr.com
      • Mind copy rights / gain permission
      • Mind the file size and resolution: 72 PPI
      • Maximum of 2 to 3 standardized image sizes, e.g:
        • Thumbnail: 150x150
        • Medium: 300x200
        • Large: 600x400
    Images / tips Centre for the Promotion of Imports from developing countries | April, 2011 show Next >
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  • What draws your attention? Smart imaging
  • What draws your attention? Smart imaging
  • What draws your attention now? Smart imaging
  • What draws your attention now? Smart imaging
  • … and a bad practice
  • … and another bad practice
  • … . Use of pictures
  • Assignment