LOHAS Event: YouTube

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LOHAS and Room 214 recently partnered together to put on an intensive social media workshop. This deck on YouTube is what was presented at the event. It includes information on why use YouTube and how to take advantage of it in addition to channel optimization, analytics, creator playbook, creator hub and academy, trends, advertising, and additional resources.

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LOHAS Event: YouTube

  1. 1. INFO@ROOM214.COM | @ROOM_214 | ROOM214.COM1Wednesday, June 19, 2013
  2. 2. Because video works. Its one of the most effective and efficient ways to deliver the message about yourorganization, services, and products to customers, prospects, and other key stakeholders.Due to its effectiveness, digital video has become the fastest-growing communication vehicle for marketersand is expected to lead all advertising growth in 2013 and beyond.WHY DIGITAL VIDEO MARKETING?“Watching video content on computers has become just as popularas watching video content on TV among online consumers.”Neilsen, Multi Screen Video Report, May 2012Content Marketing Formats Used in North America2Wednesday, June 19, 2013
  3. 3. • Largest platform: 154 million monthly viewers in U.S.• Worlds second largest search engine behind Google• Sizable and engaged audiences in B2C and B2B verticals• Offers hyper-targeted video advertising• Significant impact on search engine optimization (SEO)• Only video platform currently available on all devices:PC/Mac, phones, tablets, game consoles, connected TVsWHY YOUTUBE?As the largest video platform, YouTube provides a tremendous opportunity for organizations of all sizes to tapinto the effectiveness of video marketing.By incorporating digital video into your overall marketing strategy, you can deliver dramatic and measurableresults for your brand that go beyond views to achieve the actions that matter most.3Wednesday, June 19, 2013
  4. 4. HOW DO I TAKE ADVANTAGE?Like any digital or social media platform, effectively marketing on YouTube takes time and practice to master, butthere are a number of things you can start doing immediately that will have a dramatic impact on your success.We’ll cover the most important categories in our live discussion today and links to these resources are includedat the end of this presentation:• One Channel Design & Trailer: Content on Every Device• YouTube Analytics: Measure What Works• Creator Playbook: Optimization & Best Practices• Creator Hub & Academy: Ongoing Learning• YouTube Trends: Research & Video Insights• YouTube Advertising: TrueView & Google Adwords for Video4Wednesday, June 19, 2013
  5. 5. ONE CHANNEL DESIGN & TRAILER5Wednesday, June 19, 2013
  6. 6. YOUTUBE ANALYTICS6Wednesday, June 19, 2013
  7. 7. CREATOR PLAYBOOK7Wednesday, June 19, 2013
  8. 8. CREATOR HUB & ACADEMYText8Wednesday, June 19, 2013
  9. 9. YOUTUBE TRENDS9Wednesday, June 19, 2013
  10. 10. YOUTUBE ADVERTISING10Wednesday, June 19, 2013
  11. 11. LINKS TO ADDITIONAL RESOURCES• One Channel Design & Trailer: Content on Every Device• http://www.youtube.com/onechannel• YouTube Analytics: Measure What Works• http://support.google.com/youtube/bin/topic.py?hl=en&topic=3025741&parent=3014745&ctx=topic• Creator Playbook: Optimization & Best Practices• http://www.youtube.com/yt/playbook/index.html• Creator Academy: Self-Guided Courses• http://creatoracademy.withgoogle.com/course• Creator Hub: Tools, Blog & Latest News• http://www.youtube.com/yt/creators/• YouTube Trends: Research & Video Insights• http://youtube-trends.blogspot.com/• YouTube Advertising: TrueView & Google Adwords for Video• http://www.youtube.com/yt/advertise/index.html11Wednesday, June 19, 2013
  12. 12. INFO@ROOM214.COM | @ROOM_214 | ROOM214.COM12Wednesday, June 19, 2013

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