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LOHAS Event: Trends in Social Media
 

LOHAS Event: Trends in Social Media

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Room 214 and LOHAS partnered to put on a social media workshop. This presentation by Room 214 co-founder James Clark outlines the fundamental steps to understanding trends in social media and helps ...

Room 214 and LOHAS partnered to put on a social media workshop. This presentation by Room 214 co-founder James Clark outlines the fundamental steps to understanding trends in social media and helps guide readers to better learn the digital language.

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    LOHAS Event: Trends in Social Media LOHAS Event: Trends in Social Media Presentation Transcript

    • James ClarkCo-founder, Room 214jclark@room214.com@jamesoclark, @Room_214Trends in Social MediaIntriguing and Inspiring
    • Intriguided By
    • Inspired By
    • Inspired By
    • What? Seriously?Never Given a Challenge They Cant AchieveTons of collaborators ready to help you succeed from Day 1There is an EPIC and inspiring storyReceive Constant FeedbackPhoto Credit: PCgamer.com
    • Mastery at What?Virtuosos of Urgent OptimismVirtuosos of Weaving a Tight Social FabricVirtuosos of Blissful ProductivityVirtuosos of Epic MeaningJane McGonagal, Institute of the Future
    • Exact Traits Needed For
    • What does this have to do withDigital and Social Media?Went From Complicated toComplex Real Fast
    • Social GraphvsInterest Graph
    • SocialGraphVSInterestGraph
    • SocialGraphVSInterestGraphWho I Am To OthersWho I KnowImplicit Relationship toWhat Im Likely to BuyWho I Really AmWhat I Engage WithExplicit Relationship toWhat Im Likely to BuyAssumehole Knowhole
    • BRONIES: Friendship is Magic
    • Help Not SellJay Baer: Youtility
    • Need:Friend of Mind Awareness"You seek to have theprospective customerallow you inside theircircle of trust, whereyou become morethan just a purveyor,but a rather valuableresource."~ Jay Baer
    • Collaborative EconomyJeremiah Owyang
    • Jeremiah Owyang~Altimeter Group"The CollaborativeEconomy is aneconomic modelwhere ownership andaccess are sharedbetween people,startups andcorporations."
    • Need:Two-Way Anytime Platforms
    • Storytelling and thePost Advertising Age
    • www.zeromomentoftruth.com
    • The Consumer is More InformedThan Employees
    • ...and theyre able to easily organize
    • ... likely to step outside of comfort zone
    • ...becauseIn Each Other We Trust
    • The Good News Is...Storytelling Reigns Supreme
    • WHY STORY MATTERSIts the currency everyone is trading onWhen story is strong people naturallywant to be a part of itWhen the story is confusing or lacking emotion,people will stand on the sidelinesStorytelling becomes an invitation into relationshipSource: Michael Margolis, Get Storied
    • STORY IS THE MISSING LINKBETWEENINNOVATION AND MARKETINGINNOVATION DOESNT HAPPEN IN A VACUUM, IT MUST BE:● COMMUNICATED THROUGH A STRATEGIC STORY PEOPLE CANIDENTIFY WITH● MAPPED TO YOUR PAST (ORIGINS), PRESENT (VALUES) ANDFUTURE (ASPIRATIONS)● ALIGNED TO NEEDS OF YOUR AUDIENCE AND THEIR EVOLVINGIDENTITYSource: Michael Margolis, Get Storied
    • WHY MOST INNOVATIONS FAIL● Your audience cant find themselves in the story● Drive for your brands self-validation hijacks the authenticstoryline● There is no story alignment at the leadership of the company● Critical dimension of culture and identity are underestimated● Change is framed as a judgement and repudiation of the past● Promises are not translated into the right experiences, rituals andhabitsSource: Michael Margolis, Get Storied
    • "I had to know and understand myown story before I could listen toand help other people with theirs."-- Barack Obama44th President of the USA
    • BRAND IS STORY
    • Step 1Find the core story at the heart of thebrand to create your story platformSource: turndogmillionaire.com
    • Step 2Create narratives based on that storyand publish across all outlets in weirdand wonderful waysSource: turndogmillionaire.com
    • Step 3Use paid and free media to syndicatethe story to where the applicableaudience will most likely see itSource: turndogmillionaire.com
    • Step 4Content has to trigger at least 1 of 3psychological sharing motivations:EmotionIdentity and Self ExpressionInformationSource: turndogmillionaire.com
    • Step 5Optimize and tag it properly so peoplecan find itSource: turndogmillionaire.com
    • Step 6Fans sustainandparticipate inthe brandstory
    • Understand Your Brand StoryAudience:Who are they?What are their passions?What are their mediahabits: online and off?What channels?Brand:What is the brand about?What is the core brandnarrative?Whats the brands history?Category:Understand the true competitive landscape of yourbrand in the eyes of your busy customers.What can you offer that your customers cant getelsewhere?Whats your competition doing?Photo Credit: Courtney Dudley for WNYCExcerpt from: "How to Crush Your Competitors on Social Media in 30 Days", from HubSpot, Inc.
    • Thank You!@Room_214@jamesoclarkInfo@room214.com