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Game-Based Marketing - Room 214 - James Clark AMA Presentation
 

Game-Based Marketing - Room 214 - James Clark AMA Presentation

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Presentation on using game dynamics and game mechanics in marketing programs.

Presentation on using game dynamics and game mechanics in marketing programs.

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  • Poor or late planning gives rise to boring (too easy) or frustrating (too hard) games. Since the goal of game mechanics is to keep customers coming back and doing what you want them to do, you want to stay far away from those two zones.

Game-Based Marketing - Room 214 - James Clark AMA Presentation Game-Based Marketing - Room 214 - James Clark AMA Presentation Presentation Transcript