Room 214 Case Study: Linux Foundation Video Scribe

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A brief case study covering the whiteboard animation video we produced for the Linux Foundation.

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Room 214 Case Study: Linux Foundation Video Scribe

  1. 1. Case Study | Linux FoundationVideo ScribingGoals and ExpectationsCelebrate the 20th anniversary of Linux by telling its story in a fun, engaging way. Subtle business objective was to increase awareness of the Linux Foundation, the nonprofit that supports the ongoing development and growth of the Linux operating system.This video was a key piece in a larger campaign and upscale event centered on theprogress the OS has made over the past 20 years.Challenge• Find an entertaining way to tell the story of Linux’s history• Incorporate several important milestones into the storyline• Creating interesting ways to visually represent technical subject matterApproach• Closely communicated with client during script creation and iteration• Collaboratively shaped the visual outline for each scene within the script• Used colorful and lighthearted visual techniques which made the subject matter relatable to a wide audienceResults • 175,000 YouTube views within two weeks of release • Ranked the 9th most watched Sci/Fi video on YouTube within one week • Mashable embedded the video on an article about Linux’ 20th anniversary. The article received nearly 4,000 shares: • 2,165 Tweets • 682 Facebook Likes • 1,013 Linkedin Shares
  2. 2. Case Study | Linux FoundationVideo ScribingLinks• View the video on YouTube• Mashable’s article: Celebrating 20 Years of Linux

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