Case study: NBC Universal Infographic

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Case study: NBC Universal Infographic

  1. 1. Case Study | NBC UniversalInfographicGoals and ExpectationsCreate an engaging and shareable infographic around the topic of “Reuse” inorder to illustrate the results of a consumer survey, highlight NBCUniversalsinternal reuse activities, and inspire consumers to actively reuse.Challenge• Create a compelling story out of raw consumer survey data, consumer reuse examples and disparate internal reuse stats• Communicate all 3 key messages of the story in one visually appealing graphic while adhering to brand standardsApproach• Through analyzing the research and data we were able to develop an overall story of “Reuse” and cover key messages of Educate, Example and Action• The wireframe process laid out the placement of the statistics to support each message• A color scheme and graphics were then applied to enhance the data and visually enhance the communication of messagesResults • Distributed by NBCUniversal during earth week, including placement on the Green is Universal Blog • Helped consumers realize the growth of reuse and illustrate how they can participate in reuse activities
  2. 2. Case Study | NBC UniversalInfographicLinks• View the entire infographic

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