Why Blog? Webinar - © 2010 SocialBizNow




                              Roohi Moolla
                                   ...
Why Blog? Webinar - © 2010 SocialBizNow




What is a
• Dynamic content

• Interactive

• SEO-Friendly
                   ...
Why Blog? Webinar - © 2010 SocialBizNow




• Permission-based

• Outbound vs. Inbound


          SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Attract an Audience




        SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Content

• Conversation

• Community

                      SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Search Engine Optimization

                   SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Keywords

• On-Site

• Off-Site


                  SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Content-rich

• Link-rich

• Density
              SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow



  Density




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• High-Value, Quality Content

• Outbound Links

• Comments
                  ...
Why Blog? Webinar - © 2010 SocialBizNow


                    High-Value
                    Content




     SocialBizNow...
Why Blog? Webinar - © 2010 SocialBizNow


                    Outbound
                    Links




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Comments
       SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Backlinks – related/reputable sites

• More Content (blogs, comments, articl...
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     • Articles
     • Blogs
     • Directories
     • Social Channels




   ...
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Reading

• Writing

• Engaging

             SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Short Blog Today!




          Medium Blog Due!




                      Lar...
Why Blog? Webinar - © 2010 SocialBizNow




Comment:
• Increase the value of the conversation
• Share examples
• Add a poi...
Why Blog? Webinar - © 2010 SocialBizNow




Comments




       SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Share an Experience
• Give an Opinion
• Write a Review
• Answer Questions
• ...
Why Blog? Webinar - © 2010 SocialBizNow



Promote your

• Add to Email Signature
• Blog sharing via social channels
• Con...
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Connect to




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




    Share on




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Google.com/reader

• WordPress/TypePad/Blogger

• Google Webmaster Tools
   ...
Why Blog? Webinar - © 2010 SocialBizNow




   WebsiteGrader.com




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Webmaster Tools




      SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




    WordPress Site Stats




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




More Info:
 www.SocialBizNow.com
    Info, Training & How-To Social Media Port...
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Why Blog? Blogging for Small Business - SocialBizNow Webinar

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Why Blog? Blogging for Small Business - SocialBizNow Webinar

  1. 1. Why Blog? Webinar - © 2010 SocialBizNow Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla SocialBizNow.com
  2. 2. Why Blog? Webinar - © 2010 SocialBizNow What is a • Dynamic content • Interactive • SEO-Friendly SocialBizNow.com
  3. 3. Why Blog? Webinar - © 2010 SocialBizNow • Permission-based • Outbound vs. Inbound SocialBizNow.com
  4. 4. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  5. 5. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  6. 6. Why Blog? Webinar - © 2010 SocialBizNow • Attract an Audience SocialBizNow.com
  7. 7. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  8. 8. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  9. 9. Why Blog? Webinar - © 2010 SocialBizNow • Content • Conversation • Community SocialBizNow.com
  10. 10. Why Blog? Webinar - © 2010 SocialBizNow Search Engine Optimization SocialBizNow.com
  11. 11. Why Blog? Webinar - © 2010 SocialBizNow • Keywords • On-Site • Off-Site SocialBizNow.com
  12. 12. Why Blog? Webinar - © 2010 SocialBizNow • Content-rich • Link-rich • Density SocialBizNow.com
  13. 13. Why Blog? Webinar - © 2010 SocialBizNow Density SocialBizNow.com
  14. 14. Why Blog? Webinar - © 2010 SocialBizNow • High-Value, Quality Content • Outbound Links • Comments SocialBizNow.com
  15. 15. Why Blog? Webinar - © 2010 SocialBizNow High-Value Content SocialBizNow.com
  16. 16. Why Blog? Webinar - © 2010 SocialBizNow Outbound Links SocialBizNow.com
  17. 17. Why Blog? Webinar - © 2010 SocialBizNow Comments SocialBizNow.com
  18. 18. Why Blog? Webinar - © 2010 SocialBizNow • Backlinks – related/reputable sites • More Content (blogs, comments, articles, directories, other websites etc.) • Social Channels (Twitter, LinkedIn, Facebook, YouTube, Technorati, de.icio.us, Stumble Upon, Digg, Reddit etc.) SocialBizNow.com
  19. 19. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  20. 20. Why Blog? Webinar - © 2010 SocialBizNow • Articles • Blogs • Directories • Social Channels SocialBizNow.com
  21. 21. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  22. 22. Why Blog? Webinar - © 2010 SocialBizNow • Reading • Writing • Engaging SocialBizNow.com
  23. 23. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  24. 24. Why Blog? Webinar - © 2010 SocialBizNow Short Blog Today! Medium Blog Due! Large Blog (if time) SocialBizNow.com
  25. 25. Why Blog? Webinar - © 2010 SocialBizNow Comment: • Increase the value of the conversation • Share examples • Add a point • Disagree • Add a useful link • Ask a question • Use your real name SocialBizNow.com
  26. 26. Why Blog? Webinar - © 2010 SocialBizNow Comments SocialBizNow.com
  27. 27. Why Blog? Webinar - © 2010 SocialBizNow • Share an Experience • Give an Opinion • Write a Review • Answer Questions • Repurpose other Blogs • Publish a press release • Rework emails • Publish link lists • Post a video/gallery SocialBizNow.com
  28. 28. Why Blog? Webinar - © 2010 SocialBizNow Promote your • Add to Email Signature • Blog sharing via social channels • Connect to Social Channels • Email colleagues, friends, family • Embed in email newsletter • Replace email newsletter with blog • Guest or Trade posts • Bookmark: Digg, Reddit, StumbleUpon • Submit blog to other sites SocialBizNow.com
  29. 29. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  30. 30. Why Blog? Webinar - © 2010 SocialBizNow Connect to SocialBizNow.com
  31. 31. Why Blog? Webinar - © 2010 SocialBizNow Share on SocialBizNow.com
  32. 32. Why Blog? Webinar - © 2010 SocialBizNow • Google.com/reader • WordPress/TypePad/Blogger • Google Webmaster Tools SocialBizNow.com
  33. 33. Why Blog? Webinar - © 2010 SocialBizNow WebsiteGrader.com SocialBizNow.com
  34. 34. Why Blog? Webinar - © 2010 SocialBizNow Webmaster Tools SocialBizNow.com
  35. 35. Why Blog? Webinar - © 2010 SocialBizNow WordPress Site Stats SocialBizNow.com
  36. 36. Why Blog? Webinar - © 2010 SocialBizNow More Info: www.SocialBizNow.com Info, Training & How-To Social Media Portal for Small Biz www.SocialBizWorld.com Social Media Conference, Oct 22/23 - Wine Country, CA Thank You! Twitter: @roohimoolla SocialBizNow.com

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