SEO Basics for WordPress

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SEO Basics for WordPress

  1. 1. WordPress Workshop Part 6: SEO Basics Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla SocialBizNow.com
  2. 2. WordPress Workshop Part 6: SEO Basics What is • Search Engine Optimization • More Visibility = More Traffic SocialBizNow.com
  3. 3. WordPress Workshop Part 6: SEO Basics SocialBizNow.com
  4. 4. WordPress Workshop Part 6: SEO Basics SocialBizNow.com
  5. 5. WordPress Workshop Part 6: SEO Basics •The “Golden Triangle” SocialBizNow.com
  6. 6. WordPress Workshop Part 6: SEO Basics • Keywords • On-Site •Visible/Invisible • Off-Site •Backlinks •Social Channels •Content SocialBizNow.com
  7. 7. WordPress Workshop Part 6: SEO Basics • Visible •Title/Page Name • Description • Headings <h1>, <h2>… • Friendly URL • High-Value, Quality Content SocialBizNow.com
  8. 8. WordPress Workshop Part 6: SEO Basics Title SocialBizNow.com
  9. 9. WordPress Workshop Part 6: SEO Basics Title tag SocialBizNow.com
  10. 10. WordPress Workshop Part 6: SEO Basics Page name SocialBizNow.com
  11. 11. WordPress Workshop Part 6: SEO Basics Page name SocialBizNow.com
  12. 12. WordPress Workshop Part 6: SEO Basics Permalink SocialBizNow.com
  13. 13. WordPress Workshop Part 6: SEO Basics Custom Title Tag SocialBizNow.com
  14. 14. WordPress Workshop Part 6: SEO Basics Meta Description SocialBizNow.com
  15. 15. WordPress Workshop Part 6: SEO Basics Description SocialBizNow.com
  16. 16. WordPress Workshop Part 6: SEO Basics • Outbound Links • Anchor Text • Keyword Density SocialBizNow.com
  17. 17. WordPress Workshop Part 6: SEO Basics Density Density SocialBizNow.com
  18. 18. WordPress Workshop Part 6: SEO Basics • Avoid deep directory structures • Easy Navigation • Provide a User Sitemap • Google XML Sitemap generator SocialBizNow.com
  19. 19. WordPress Workshop Part 6: SEO Basics Sitemap Plugin SocialBizNow.com
  20. 20. WordPress Workshop Part 6: SEO Basics • Anchor Text best practices • Heading tags • Optimize Images • rel = “nofollow” SocialBizNow.com
  21. 21. WordPress Workshop Part 6: SEO Basics Heading tags <h1>, <h2>… SocialBizNow.com
  22. 22. WordPress Workshop Part 6: SEO Basics Heading tags <h1>, <h2>… SocialBizNow.com
  23. 23. WordPress Workshop Part 6: SEO Basics Optimize images SocialBizNow.com
  24. 24. WordPress Workshop Part 6: SEO Basics Image Title and Alt Text SocialBizNow.com
  25. 25. WordPress Workshop Part 6: SEO Basics • Inbound Links & Anchor Text • Link Locations (blogs, comments, articles, directories, other websites etc.) • Social links (Twitter, LinkedIn, Facebook, YouTube, de.icio.us, Stumble Upon, Digg, Reddit etc.) SocialBizNow.com
  26. 26. WordPress Workshop Part 6: SEO Basics Anchor Text SocialBizNow.com
  27. 27. WordPress Workshop Part 6: SEO Basics • Backlink from High Page Rank • Recommendations • Related/Reputable sites SocialBizNow.com
  28. 28. WordPress Workshop Part 6: SEO Basics External Sites •Articles •Blogs •Directories •Social SocialBizNow.com
  29. 29. WordPress Workshop Part 6: SEO Basics External Links SocialBizNow.com
  30. 30. WordPress Workshop Part 6: SEO Basics • Google.com/adwords • Google.com/maps • Google Webmaster Tools SocialBizNow.com
  31. 31. WordPress Workshop Part 6: SEO Basics Keyword Tool SocialBizNow.com
  32. 32. WordPress Workshop Part 6: SEO Basics Keyword Tool SocialBizNow.com
  33. 33. WordPress Workshop Part 6: SEO Basics Google Maps SocialBizNow.com
  34. 34. WordPress Workshop Part 6: SEO Basics Get found locally SocialBizNow.com
  35. 35. WordPress Workshop Part 6: SEO Basics WebsiteGrader.com SocialBizNow.com
  36. 36. WordPress Workshop Part 6: SEO Basics WordPress Site Stats SocialBizNow.com
  37. 37. WordPress Workshop Part 6: SEO Basics More Info: www.SocialBizNow.com Info & How-To Social Media Portal for Small Biz www.SocialBizWorld.com Social Media Conference, Oct 22/23 - Wine Country, CA Thank You! Twitter: @roohimoolla SocialBizNow.com

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