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SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
SEO Basics for WordPress
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SEO Basics for WordPress

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  • 1. WordPress Workshop Part 6: SEO Basics Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla SocialBizNow.com
  • 2. WordPress Workshop Part 6: SEO Basics What is • Search Engine Optimization • More Visibility = More Traffic SocialBizNow.com
  • 3. WordPress Workshop Part 6: SEO Basics SocialBizNow.com
  • 4. WordPress Workshop Part 6: SEO Basics SocialBizNow.com
  • 5. WordPress Workshop Part 6: SEO Basics •The “Golden Triangle” SocialBizNow.com
  • 6. WordPress Workshop Part 6: SEO Basics • Keywords • On-Site •Visible/Invisible • Off-Site •Backlinks •Social Channels •Content SocialBizNow.com
  • 7. WordPress Workshop Part 6: SEO Basics • Visible •Title/Page Name • Description • Headings <h1>, <h2>… • Friendly URL • High-Value, Quality Content SocialBizNow.com
  • 8. WordPress Workshop Part 6: SEO Basics Title SocialBizNow.com
  • 9. WordPress Workshop Part 6: SEO Basics Title tag SocialBizNow.com
  • 10. WordPress Workshop Part 6: SEO Basics Page name SocialBizNow.com
  • 11. WordPress Workshop Part 6: SEO Basics Page name SocialBizNow.com
  • 12. WordPress Workshop Part 6: SEO Basics Permalink SocialBizNow.com
  • 13. WordPress Workshop Part 6: SEO Basics Custom Title Tag SocialBizNow.com
  • 14. WordPress Workshop Part 6: SEO Basics Meta Description SocialBizNow.com
  • 15. WordPress Workshop Part 6: SEO Basics Description SocialBizNow.com
  • 16. WordPress Workshop Part 6: SEO Basics • Outbound Links • Anchor Text • Keyword Density SocialBizNow.com
  • 17. WordPress Workshop Part 6: SEO Basics Density Density SocialBizNow.com
  • 18. WordPress Workshop Part 6: SEO Basics • Avoid deep directory structures • Easy Navigation • Provide a User Sitemap • Google XML Sitemap generator SocialBizNow.com
  • 19. WordPress Workshop Part 6: SEO Basics Sitemap Plugin SocialBizNow.com
  • 20. WordPress Workshop Part 6: SEO Basics • Anchor Text best practices • Heading tags • Optimize Images • rel = “nofollow” SocialBizNow.com
  • 21. WordPress Workshop Part 6: SEO Basics Heading tags <h1>, <h2>… SocialBizNow.com
  • 22. WordPress Workshop Part 6: SEO Basics Heading tags <h1>, <h2>… SocialBizNow.com
  • 23. WordPress Workshop Part 6: SEO Basics Optimize images SocialBizNow.com
  • 24. WordPress Workshop Part 6: SEO Basics Image Title and Alt Text SocialBizNow.com
  • 25. WordPress Workshop Part 6: SEO Basics • Inbound Links & Anchor Text • Link Locations (blogs, comments, articles, directories, other websites etc.) • Social links (Twitter, LinkedIn, Facebook, YouTube, de.icio.us, Stumble Upon, Digg, Reddit etc.) SocialBizNow.com
  • 26. WordPress Workshop Part 6: SEO Basics Anchor Text SocialBizNow.com
  • 27. WordPress Workshop Part 6: SEO Basics • Backlink from High Page Rank • Recommendations • Related/Reputable sites SocialBizNow.com
  • 28. WordPress Workshop Part 6: SEO Basics External Sites •Articles •Blogs •Directories •Social SocialBizNow.com
  • 29. WordPress Workshop Part 6: SEO Basics External Links SocialBizNow.com
  • 30. WordPress Workshop Part 6: SEO Basics • Google.com/adwords • Google.com/maps • Google Webmaster Tools SocialBizNow.com
  • 31. WordPress Workshop Part 6: SEO Basics Keyword Tool SocialBizNow.com
  • 32. WordPress Workshop Part 6: SEO Basics Keyword Tool SocialBizNow.com
  • 33. WordPress Workshop Part 6: SEO Basics Google Maps SocialBizNow.com
  • 34. WordPress Workshop Part 6: SEO Basics Get found locally SocialBizNow.com
  • 35. WordPress Workshop Part 6: SEO Basics WebsiteGrader.com SocialBizNow.com
  • 36. WordPress Workshop Part 6: SEO Basics WordPress Site Stats SocialBizNow.com
  • 37. WordPress Workshop Part 6: SEO Basics More Info: www.SocialBizNow.com Info & How-To Social Media Portal for Small Biz www.SocialBizWorld.com Social Media Conference, Oct 22/23 - Wine Country, CA Thank You! Twitter: @roohimoolla SocialBizNow.com

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