SEO Basics for WordPress
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SEO Basics for WordPress Presentation Transcript

  • 1. WordPress Workshop Part 6: SEO Basics Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla SocialBizNow.com
  • 2. WordPress Workshop Part 6: SEO Basics What is • Search Engine Optimization • More Visibility = More Traffic SocialBizNow.com
  • 3. WordPress Workshop Part 6: SEO Basics SocialBizNow.com
  • 4. WordPress Workshop Part 6: SEO Basics SocialBizNow.com
  • 5. WordPress Workshop Part 6: SEO Basics •The “Golden Triangle” SocialBizNow.com
  • 6. WordPress Workshop Part 6: SEO Basics • Keywords • On-Site •Visible/Invisible • Off-Site •Backlinks •Social Channels •Content SocialBizNow.com
  • 7. WordPress Workshop Part 6: SEO Basics • Visible •Title/Page Name • Description • Headings <h1>, <h2>… • Friendly URL • High-Value, Quality Content SocialBizNow.com
  • 8. WordPress Workshop Part 6: SEO Basics Title SocialBizNow.com
  • 9. WordPress Workshop Part 6: SEO Basics Title tag SocialBizNow.com
  • 10. WordPress Workshop Part 6: SEO Basics Page name SocialBizNow.com
  • 11. WordPress Workshop Part 6: SEO Basics Page name SocialBizNow.com
  • 12. WordPress Workshop Part 6: SEO Basics Permalink SocialBizNow.com
  • 13. WordPress Workshop Part 6: SEO Basics Custom Title Tag SocialBizNow.com
  • 14. WordPress Workshop Part 6: SEO Basics Meta Description SocialBizNow.com
  • 15. WordPress Workshop Part 6: SEO Basics Description SocialBizNow.com
  • 16. WordPress Workshop Part 6: SEO Basics • Outbound Links • Anchor Text • Keyword Density SocialBizNow.com
  • 17. WordPress Workshop Part 6: SEO Basics Density Density SocialBizNow.com
  • 18. WordPress Workshop Part 6: SEO Basics • Avoid deep directory structures • Easy Navigation • Provide a User Sitemap • Google XML Sitemap generator SocialBizNow.com
  • 19. WordPress Workshop Part 6: SEO Basics Sitemap Plugin SocialBizNow.com
  • 20. WordPress Workshop Part 6: SEO Basics • Anchor Text best practices • Heading tags • Optimize Images • rel = “nofollow” SocialBizNow.com
  • 21. WordPress Workshop Part 6: SEO Basics Heading tags <h1>, <h2>… SocialBizNow.com
  • 22. WordPress Workshop Part 6: SEO Basics Heading tags <h1>, <h2>… SocialBizNow.com
  • 23. WordPress Workshop Part 6: SEO Basics Optimize images SocialBizNow.com
  • 24. WordPress Workshop Part 6: SEO Basics Image Title and Alt Text SocialBizNow.com
  • 25. WordPress Workshop Part 6: SEO Basics • Inbound Links & Anchor Text • Link Locations (blogs, comments, articles, directories, other websites etc.) • Social links (Twitter, LinkedIn, Facebook, YouTube, de.icio.us, Stumble Upon, Digg, Reddit etc.) SocialBizNow.com
  • 26. WordPress Workshop Part 6: SEO Basics Anchor Text SocialBizNow.com
  • 27. WordPress Workshop Part 6: SEO Basics • Backlink from High Page Rank • Recommendations • Related/Reputable sites SocialBizNow.com
  • 28. WordPress Workshop Part 6: SEO Basics External Sites •Articles •Blogs •Directories •Social SocialBizNow.com
  • 29. WordPress Workshop Part 6: SEO Basics External Links SocialBizNow.com
  • 30. WordPress Workshop Part 6: SEO Basics • Google.com/adwords • Google.com/maps • Google Webmaster Tools SocialBizNow.com
  • 31. WordPress Workshop Part 6: SEO Basics Keyword Tool SocialBizNow.com
  • 32. WordPress Workshop Part 6: SEO Basics Keyword Tool SocialBizNow.com
  • 33. WordPress Workshop Part 6: SEO Basics Google Maps SocialBizNow.com
  • 34. WordPress Workshop Part 6: SEO Basics Get found locally SocialBizNow.com
  • 35. WordPress Workshop Part 6: SEO Basics WebsiteGrader.com SocialBizNow.com
  • 36. WordPress Workshop Part 6: SEO Basics WordPress Site Stats SocialBizNow.com
  • 37. WordPress Workshop Part 6: SEO Basics More Info: www.SocialBizNow.com Info & How-To Social Media Portal for Small Biz www.SocialBizWorld.com Social Media Conference, Oct 22/23 - Wine Country, CA Thank You! Twitter: @roohimoolla SocialBizNow.com