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WordPress Workshop Part 6: SEO Basics




                              Roohi Moolla
                                    C...
WordPress Workshop Part 6: SEO Basics




What is

   • Search Engine Optimization

   • More Visibility = More Traffic


...
WordPress Workshop Part 6: SEO Basics




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




    •The “Golden Triangle”

        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Keywords

• On-Site
   •Visible/Invisible

• Off-Site
   •Backlinks
   •Social...
WordPress Workshop Part 6: SEO Basics




• Visible
   •Title/Page Name
   • Description
   • Headings <h1>, <h2>…
   • Fr...
WordPress Workshop Part 6: SEO Basics

Title




          SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Title tag




                    SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




    Page name




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




  Page name
        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




  Permalink
        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




 Custom Title Tag
        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Meta Description




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Description




                      SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Outbound Links

• Anchor Text

• Keyword Density


                 SocialBizN...
WordPress Workshop Part 6: SEO Basics




               Density



Density




                  SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Avoid deep directory structures

• Easy Navigation

• Provide a User Sitemap

...
WordPress Workshop Part 6: SEO Basics




 Sitemap Plugin
        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Anchor Text best practices

• Heading tags

• Optimize Images

• rel = “nofoll...
WordPress Workshop Part 6: SEO Basics



Heading tags <h1>, <h2>…




                 SocialBizNow.com
WordPress Workshop Part 6: SEO Basics



Heading tags <h1>, <h2>…




                 SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Optimize images




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics


Image Title and Alt Text




                          SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Inbound Links & Anchor Text

• Link Locations (blogs, comments,
articles, dire...
WordPress Workshop Part 6: SEO Basics




        Anchor Text




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Backlink from High Page Rank

• Recommendations

• Related/Reputable sites

  ...
WordPress Workshop Part 6: SEO Basics




       External Sites
       •Articles
       •Blogs
       •Directories
       ...
WordPress Workshop Part 6: SEO Basics



  External Links




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




• Google.com/adwords

• Google.com/maps

• Google Webmaster Tools

             ...
WordPress Workshop Part 6: SEO Basics



Keyword Tool




                       SocialBizNow.com
WordPress Workshop Part 6: SEO Basics


Keyword Tool




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




Google Maps


                      SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




  Get found locally




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




      WebsiteGrader.com




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics




     WordPress Site Stats




        SocialBizNow.com
WordPress Workshop Part 6: SEO Basics


More Info:
 www.SocialBizNow.com
 Info & How-To Social Media Portal for Small Biz
...
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SEO Basics for WordPress

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Transcript of "SEO Basics for WordPress"

  1. 1. WordPress Workshop Part 6: SEO Basics Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla SocialBizNow.com
  2. 2. WordPress Workshop Part 6: SEO Basics What is • Search Engine Optimization • More Visibility = More Traffic SocialBizNow.com
  3. 3. WordPress Workshop Part 6: SEO Basics SocialBizNow.com
  4. 4. WordPress Workshop Part 6: SEO Basics SocialBizNow.com
  5. 5. WordPress Workshop Part 6: SEO Basics •The “Golden Triangle” SocialBizNow.com
  6. 6. WordPress Workshop Part 6: SEO Basics • Keywords • On-Site •Visible/Invisible • Off-Site •Backlinks •Social Channels •Content SocialBizNow.com
  7. 7. WordPress Workshop Part 6: SEO Basics • Visible •Title/Page Name • Description • Headings <h1>, <h2>… • Friendly URL • High-Value, Quality Content SocialBizNow.com
  8. 8. WordPress Workshop Part 6: SEO Basics Title SocialBizNow.com
  9. 9. WordPress Workshop Part 6: SEO Basics Title tag SocialBizNow.com
  10. 10. WordPress Workshop Part 6: SEO Basics Page name SocialBizNow.com
  11. 11. WordPress Workshop Part 6: SEO Basics Page name SocialBizNow.com
  12. 12. WordPress Workshop Part 6: SEO Basics Permalink SocialBizNow.com
  13. 13. WordPress Workshop Part 6: SEO Basics Custom Title Tag SocialBizNow.com
  14. 14. WordPress Workshop Part 6: SEO Basics Meta Description SocialBizNow.com
  15. 15. WordPress Workshop Part 6: SEO Basics Description SocialBizNow.com
  16. 16. WordPress Workshop Part 6: SEO Basics • Outbound Links • Anchor Text • Keyword Density SocialBizNow.com
  17. 17. WordPress Workshop Part 6: SEO Basics Density Density SocialBizNow.com
  18. 18. WordPress Workshop Part 6: SEO Basics • Avoid deep directory structures • Easy Navigation • Provide a User Sitemap • Google XML Sitemap generator SocialBizNow.com
  19. 19. WordPress Workshop Part 6: SEO Basics Sitemap Plugin SocialBizNow.com
  20. 20. WordPress Workshop Part 6: SEO Basics • Anchor Text best practices • Heading tags • Optimize Images • rel = “nofollow” SocialBizNow.com
  21. 21. WordPress Workshop Part 6: SEO Basics Heading tags <h1>, <h2>… SocialBizNow.com
  22. 22. WordPress Workshop Part 6: SEO Basics Heading tags <h1>, <h2>… SocialBizNow.com
  23. 23. WordPress Workshop Part 6: SEO Basics Optimize images SocialBizNow.com
  24. 24. WordPress Workshop Part 6: SEO Basics Image Title and Alt Text SocialBizNow.com
  25. 25. WordPress Workshop Part 6: SEO Basics • Inbound Links & Anchor Text • Link Locations (blogs, comments, articles, directories, other websites etc.) • Social links (Twitter, LinkedIn, Facebook, YouTube, de.icio.us, Stumble Upon, Digg, Reddit etc.) SocialBizNow.com
  26. 26. WordPress Workshop Part 6: SEO Basics Anchor Text SocialBizNow.com
  27. 27. WordPress Workshop Part 6: SEO Basics • Backlink from High Page Rank • Recommendations • Related/Reputable sites SocialBizNow.com
  28. 28. WordPress Workshop Part 6: SEO Basics External Sites •Articles •Blogs •Directories •Social SocialBizNow.com
  29. 29. WordPress Workshop Part 6: SEO Basics External Links SocialBizNow.com
  30. 30. WordPress Workshop Part 6: SEO Basics • Google.com/adwords • Google.com/maps • Google Webmaster Tools SocialBizNow.com
  31. 31. WordPress Workshop Part 6: SEO Basics Keyword Tool SocialBizNow.com
  32. 32. WordPress Workshop Part 6: SEO Basics Keyword Tool SocialBizNow.com
  33. 33. WordPress Workshop Part 6: SEO Basics Google Maps SocialBizNow.com
  34. 34. WordPress Workshop Part 6: SEO Basics Get found locally SocialBizNow.com
  35. 35. WordPress Workshop Part 6: SEO Basics WebsiteGrader.com SocialBizNow.com
  36. 36. WordPress Workshop Part 6: SEO Basics WordPress Site Stats SocialBizNow.com
  37. 37. WordPress Workshop Part 6: SEO Basics More Info: www.SocialBizNow.com Info & How-To Social Media Portal for Small Biz www.SocialBizWorld.com Social Media Conference, Oct 22/23 - Wine Country, CA Thank You! Twitter: @roohimoolla SocialBizNow.com
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