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Lean Startup

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Lean Startup presentation given at the Scrum Gathering 2012 in Barcelona.

Lean Startup presentation given at the Scrum Gathering 2012 in Barcelona.

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  • 1. Stefan Roock, Henning Wolf @it-agile.de Twitter: @StefanRoock, @HenningWolf Scrum Gathering Barcelona 2012Sonntag, 30. September 12
  • 2. This SessionSonntag, 30. September 12
  • 3. Lean Startup in a NutshellSonntag, 30. September 12
  • 4. Velocity rules! implementation Copyright MrTMan. http://www.flickr.com/photos/teijo/680594567/sizes/l/in/photostream/Sonntag, 30. September 12
  • 5. imp lem ent ati onSonntag, 30. September 12
  • 6. Customers‘ needs imp lem ent ati onSonntag, 30. September 12
  • 7. Velocity doesn‘t matter!Copyright by machanucha. http://www.flickr.com/photos/chinny_chin_chin00/4917467665/sizes/l/in/photostream/Sonntag, 30. September 12
  • 8. ‘rs ed me ne sto s Cu implementationSonntag, 30. September 12
  • 9. Focus of Lean Startup unclear Lean Startup Features clear certain uncertain TechnologySonntag, 30. September 12
  • 10. „Startup“ „A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.“ Eric RiesSonntag, 30. September 12
  • 11. Build Measure Learn Cycle Ideas Learn Build Data Code MeasureSonntag, 30. September 12
  • 12. Plan Backwards What do I need What do I to build to want to learn? Ideas measure it? Learn Build Data Code Measure How can I measure that?Sonntag, 30. September 12
  • 13. Experiment! What do I want to What do I need to learn? Ideas build to measure it? Learn Build Experiments Data Code Measure How can I measure that?Sonntag, 30. September 12
  • 14. Minimum Viable ProductSonntag, 30. September 12
  • 15. Pivot Ideas Learn Build Data Code Ideas Measure Learn Persevere Build Data Code MeasureSonntag, 30. September 12
  • 16. We wanted to get to know it!Sonntag, 30. September 12
  • 17. Would you invest your own money for the development of the product? (via Kent Beck)Sonntag, 30. September 12
  • 18. Isolation from it-agile (separate office, email autoreply, etc.)Sonntag, 30. September 12
  • 19. Check AssumptionsSonntag, 30. September 12
  • 20. Premise Online discussions suck! Our vision is to build a tool that makes decision making easier online than face-to- face! Form groups of 3 to 6. Collect assumptions! (5 min.)Sonntag, 30. September 12
  • 21. Lean Startup „Lifecycle“ Problem/ Product/ Scale Solution Market Learning Growth Experiment ExperimentSonntag, 30. September 12
  • 22. Lean Startup „Lifecycle“ Problem/ Product/ Scale Solution Market Learning Growth Experiment Experiment In same groups: What kind of assumptions did you collect? Find at least one for Problem/Solution! (5 min.)Sonntag, 30. September 12
  • 23. Optimize: Learnings per unit of time M VPSonntag, 30. September 12
  • 24. Startup March: Continuous Delivery t day 3 n t life a ci de we t day 5 Discuss2De r went life a Disc umete after that >15 releases per daySonntag, 30. September 12
  • 25. Minimum Viable Product Viable for whom?Sonntag, 30. September 12
  • 26. „The MVP is that version of the product that enables a full turnof the Build-Measure-Learn loopwith a minimum amount of effort and the least amount of development time.“ Eric Ries Viable for us, not necessarily the customer!Sonntag, 30. September 12
  • 27. MVP Examples Paper Mockup AdWords Campaign M VP Concierge MVP Feature Video Fake Software PrototypeSonntag, 30. September 12
  • 28. MetricsSonntag, 30. September 12
  • 29. our hope the realitySonntag, 30. September 12
  • 30. few us er cs s etri m ess uselSonntag, 30. September 12
  • 31. Lean Startup „Lifecycle“ Quantity Quality Problem/ Product/ Scale Solution Market Learning Growth Experiment: Pivot Experiment: Optimization Build Build Build Interview MVP Product Learn Measure Learn Measure Learn MeasureSonntag, 30. September 12
  • 32. Lean Startup „Lifecycle“ In same groups: Choose a Problem/Solution assumption. Whom would you talk to? What would you ask? (5 min.) Problem/ Product/ Scale Solution Market Learning Growth Experiment: Pivot Experiment: Optimization Build Build Build Interview MVP Product Learn Measure Learn Measure Learn MeasureSonntag, 30. September 12
  • 33. MVPs Size = effort and feedback cycle length high the Product A/B Testing Concierge MVP Product Fidelity Software Prototype Paper Video Mockup Paper Sketch Interview Ad-Words- Campaign low few many Coverage (Number of Customers)Sonntag, 30. September 12
  • 34. In same groups: Choose a Product/Market assumption and define a MVP! (10 min.) AdWords Campaign Paper Mockup M VP Concierge MVP Feature Video Fake Software Prototype ...Sonntag, 30. September 12
  • 35. Pivot Ideas Learn Build Data Code Ideas Measure Learn Persevere Build Data Code MeasureSonntag, 30. September 12
  • 36. Product Strategy Pivot VisionSonntag, 30. September 12
  • 37. Business Architecture Pivot Zoom-in Pivot Technology Pivot Channel Pivot Zoom-out Pivot Customer Segment Pivot Pivot Value Capture Pivot Examples Customer Need Pivot Engine of Growth Pivot Platform PivotSonntag, 30. September 12
  • 38. Lean Startup and Scrum?Sonntag, 30. September 12
  • 39. Shared Product OwnershipSonntag, 30. September 12
  • 40. Shared Product Ownership No problem in our case.Sonntag, 30. September 12
  • 41. Shared ScrumMaster roleSonntag, 30. September 12
  • 42. Shared ScrumMaster role That was a problem!Sonntag, 30. September 12
  • 43. Sprints? What do you think? We had 2-day Sprints. We had monthly Sprints and the Review was the Pivot or Persevere Meeting. It just wasn‘t Scrum. The learnings were the real product increments. Scrum would only be usefull during scaling.Sonntag, 30. September 12
  • 44. Daily Scrums: four per daySonntag, 30. September 12
  • 45. Check assumptions everywhere ... Sprint Reviews usability labs ...field observations, interviews live metricsSonntag, 30. September 12
  • 46. Experiments Board Live Assumption Feature MVP Validation Results since Build feature Categories make Categories help to Define and and ignore posts shorter. structure visualize Ask the users 03/05/12 edge cases Structure doesn‘t discussions categories. and scaling improve. Users return more 20% more often if they are eMail Send eMails visits for 03/10/12 informed about notifications manually existing new posts. discussions. ...Sonntag, 30. September 12
  • 47. Take Aways • Get out of the building • Check assumptions • Build Measure Learn • Optimize: learnings / unit of time • Minimum Viable Product (MVP) • Enterprise within the Enterprise • Quantitative metrics don‘t work with a small user baseSonntag, 30. September 12
  • 48. Thank you for your participation! Feel free to contact me: stefan.roock@it-agile.deSonntag, 30. September 12