role of media in pakistan

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what is media, evolution of media purpose, negative impacts positive impacts

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role of media in pakistan

  1. 1. Role Of Electronic Media In Pakistan
  2. 2. Group Members: M E D I A        Mahanoor Saif Zainab Malik Rubash Taazein Seemab Sajid Faiza Nawazish Zahra Naeem Farhad Sheikh
  3. 3. Table Of Contents M E D I A       Introduction Evolution Of Media Purpose Of Media Negative Impact Of Media Positive Effects Of Media Conclusion
  4. 4. What Is Media?  Communication channels through which news entertainment, education, data, or promotional messages are disseminated is known as media.
  5. 5. What Is Media? Media includes every broadcasting and narrowcasting medium such as  Newspaper  Magazines  Television  Radio  Billboards  Direct mail  Telephone  Fax and Internet
  6. 6.  Media is a very powerful change agent. What we see in the television largely influences our beliefs and in turn, this also affects our behavior and how we turn out as a person
  7. 7. Why is Media the fourth pillar of state?     Power to make the innocent guilty and to make the guilty innocent. Controls the minds of the masses. Informative bridge between governing bodies and general public. Helps to form opinions and make judgments regarding various issues.
  8. 8. Types of Media 1 • Print media • lightweight, portable, disposable publications printed on paper 2 • Electronic media • media that use electronics or electromechanical energy for audience 3 • New age media • electronic communication that involves the use of computer technology
  9. 9. M E D I A EVOLUTION OF MEDIA
  10. 10. In • Pakistan television corporation came into being under the Ayub ministry of information headed by Ubaid ur Rehman with NEC joint khan’s venture collaboration Era
  11. 11. In Ayub Khan’s Era On November 26, 1964 the first official television station PTV commenced transmission broadcasts from LAHORE
  12. 12. brought under the In Zia • Television wascampaign, Heavy Islamalization the ul censorship was exercised on of media to safeguard the glory Haq’s Islam. Era
  13. 13. In Zia ul Haq’s Era   Ban on “daily musawaat” which was critical of martial law regime In response to the ban on the daily musawaat the Pakistan Federal Union of Journalists protested and launched a campaign of hunger strike.
  14. 14. First Private Tv Channel   The first semi government TV network of by the name of "Peoples Television Network (PTN) later named as STN In 1990 STN started first ever private TV channel of Pakistan, Network Television Marketing (NTM)
  15. 15. In Pervaiz Musharraf’s Era  PEMRA is a Country Guide to regulate the establishment and operation of all broadcast stations in the country
  16. 16. According to the Pakistan electronic media regulatory authority the number of private television channels just three state-run channels in 2000, to approx. 89 in 2012,
  17. 17. M E D I A Purpose Of Media
  18. 18. There are three literal purposes of Media Inform Advertis e Entertain
  19. 19. Purpose of Media  Inform: Public does receives a clearer picture of what is happening in the world  People wants to know the details whether its an;      Upcoming election City council action A war on the other side of the town A house that burns down across town
  20. 20. Purpose of Media  Entertainment:  Sports and entertainment are huge aspects of the media package
  21. 21. Purpose of Media  Advertisement:  Media has the convincing power  They can convince you to buy; 1. Products & services 2. Ideologies (political advertisement)
  22. 22. M E D I A Negative Impact Of Media
  23. 23.  Due to Media, people in foreign countries are constrained to think that Pakistan is full of ill-cultured and fraudulent people.  Responsibility of Media should be to broadcast the right news without crushing the image of the nation.
  24. 24. Destructive Media; Sensationalism   Breaking news of News channels is incomplete without sensations The already frightened nation of the country gets even more frightened when bomb blasts are sensationalized by showing dead bodies of people and the dramatic background music
  25. 25. Destructive Media; Religious Impression Media is nowadays going against the Islamic teachings. Open Issues are being discussed which should not be openly discussed Media is spreading
  26. 26. Destructive Media; Exaggeration  Exaggeration means describing of something and making it more than it really is  Overwhelming negative exaggeration  Glamorizes issues  Flashing news headlines with elements of negative exaggeration  Big deal made out of small issues  Sikandar Case as an example
  27. 27. Destructive Media; Competition For Rating      Television channels are engaged in a race for ratings Multiply wordings over issues and crises. Media these days has become a commercialized sector eyeing the news which are hot and good at selling No interest in the betterment of the country. Sole aim of TV channels is to maximize profits by any means.
  28. 28. Destructive Media; Westernization      European and American culture is slowly engulfing our society. Extensive promotion of western product brands Effect on local values and trends Language changes Change in meal preferences
  29. 29. Destructive Media; Effect on Minds Of Children    Media has harmfully affected the minds of children Children are exposed to things that they should not necessarily be exposed to yet Media sell their own value system to the kids through actors, cartoon characters, and even musicians who are puppets
  30. 30. Influence Of Powerful Group   Media under the influence of those who want to show a one sided picture Malik Riaz conspiracy
  31. 31. M E D I A Positive Effects Of Media
  32. 32. Role Of Media In Promoting The Democratic Traditions  Media is essential to the health of democracy for two reasons  Enables the citizens to make decisions about electoral choices  It performs a checking function
  33. 33. Role Of Media In Promoting The Democratic Traditions    At the time of elections media openly and in a focused way supported democracy News channels played an important role in increasing voter turnout e.g. GEO news, ARY The voter turnout has almost doubled in the latest elections.
  34. 34. Coverage Of Natural Disaster Flood Earth Quake
  35. 35. Media’s Role In Social Accountability   The ability of the citizens, civil society to scrutinize public institutions and governments and to hold them to account Media is developing social consciousness and actions that are essential to develop and promote social
  36. 36. Social Media Social media serve as a communications platform by spreading information about protest campaigns and other social movements. Benazir Bhutto’s Assassination Shahzeb Khan Case
  37. 37. Role Of Media In Freeing The Judiciary      In March 2007 President Pervez Musharaf suspended Iftikhar Muhammad Chaudhry. Formation of Adliya Bachao Tehreek Suspension of CJ again along with 60 judges Resignation of Pervez Musharraf Lawyer’s movement & Ban
  38. 38. Media’s Role In Exposing Corruption    Implication of Investigative Journalism Watchdog function of media by exposing social injustice Several major corruption cases and scams are disclosed by journalists. Notable among them are
  39. 39.      Disclosing of several major corruption cases and scams: The Pakistan Steel Mills Rs.26 billion scam; corruption in Pakistan’s International Airlines that caused losses of $500 million Hajj corruption case Corruption in rental power projects
  40. 40. Conclusion It has revealed the facts to the people about crimes and social issues and also informed the people about the issues outside their country and most importantly, media has shown the behavior of other countries to the Pakistan Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude. Media is supposed to be responsible for the present society, trends, norms, values and so on.. Media reflects the society and it is the responsibility of media to expose the country to the whole world. It’s the requirement of time that our media should work for the positive and real soft image of Pakistan. Media should not use negative tools to increase their viewership. There are times when they should put their personal interests at the back of their mind and show or write things that could be beneficial for the country and please stop this race of breaking first news just be original.

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