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  • 1. MARKET SURVEYBY,JIBIN PHILIPS2 MBAMACFAST
  • 2. HOWSATISFIEDARETHERETAILERSOFVARIOUSFASTMOVINGCONSUMERGOODS??CONDUCTARETAILSURVEYTOFINDOUTTHEINCENTIVES,MOTIVATIONALPLAN,COMMISSIONMARGIN,ANDSATISFACTIONLEVELFORTHEPRODUCTSOFFOLLOWINGPRODUCTS:•HINDUSTANLEVER• INDIANTOBACCOCOMPANY• PROCTERANDGAMBLEA MARKETSURVEYWASCONDUCTEDBASEDONTHEFOLLOWING QUESTION INFOUR DISTRICTSINKERALATOGET INFORMATIONABOUTTHE RETAILERSATISFACTION LEVEL .THESURVEYWILL BEHELPFULINUNDERSTANDING THERELATIONSHIP BETWEENTHECOMPANYANDRETAILERS.
  • 3. The market survey was conducted using arandom survey where the retailers was selected from a group of retailer in thedistrict. A table questionnaire was created to know the various schemes, marginand incentives etc another questionnaire was created to know the level ofsatisfaction. Data was complied from different retailer in different districts. Thesurvey was conducted in a systematic way as to meet the requirement of thesurvey.
  • 4. schemes HindustanleverIndiantobaccocompanyProcter andgambleretailers Area ofsurveyproduct Bru, clinic plus, redlabel, fair andlovely, axe,pepsodent,lifebuoy, lux,vim,,Vaseline,domexSunfeast,aashirvad,bingo,candyman,classmate,vivel, superia,cigarettesTide, ariel,Gillette,pampers,whisper, vicks,Duracell, puma,pringles, headand sholders,old spiceKerala stores ,Sakhaliya stores,nithyahyper market,popssuper, g-mart,Super and spiceshypermarket,More,reliancestoreskottayamIncentive Cash discountaccording to qtyof purchaseGift productand cashdiscountCash discount according to qty ofpurchaseBased onlocationCommissionMargin5-20 Rs per unit 0.25 -10 Rs perunit3-10 Rs per unit various product havedifferent marginMotivationalplanName board forstore anddiscount in cashdiscount incash &freeproducts forbulk purchaseSeasonalscheme,samples,discount in cash
  • 5. schemes HindustanleverIndiantobaccocompanyProcter andgambleretailers Area ofsurveyproduct Bru, clinic plus,red label, fair andlovely, axe,pepsodent,lifebuoy, lux,vim,,Vaseline,domexSunfeast,aashirvad,bingo,candyman,classmate,vivel, superia,cigarettesTide, ariel,Gillette,pampers,whisper, vicks,Duracell,puma,pringles, headand sholders,old spiceLulumall,oberiomallErnakulamIncentive Cash discountfor bulkproduct,Gift productand cashdiscountdisplay offer according to qtyof purchaseBased onlocationCommissionMargin3-20 Rs perunit0.25-15 Rs perunit5-20 Rs perunitDifferentproductvaryingmargin
  • 6. schemes HindustanleverIndiantobaccocompanyProcter andgambleretailers Area ofsurveyproduct Bru, clinic plus,red label, fair andlovely, axe,pepsodent,lifebuoy, lux,vim,,Vaseline,domexSunfeast,aashirvad,bingo,candyman,classmate,vivel, superia,cigarettesTide, ariel,Gillette,pampers,whisper, vicks,Duracell,puma,pringles, headand sholders,old spiceSuper stores aleppeyIncentive Cash discountaccording to qtyof purchaseGift productand cashdiscountCash discount according to qtyof purchaseBased onlocationCommissionMargin5-20 Rs per unit 0.25 -10 Rs perunit3-10 Rs per unit variousproduct havedifferentmargin
  • 7. schemes HindustanleverIndiantobaccocompanyProcter andgambleretailers Area ofsurveyproduct Bru, clinic plus,red label, fair andlovely, axe,pepsodent,lifebuoy, lux,vim,,Vaseline,domexSunfeast,aashirvad,bingo,candyman,classmate,vivel, superia,cigarettesTide, ariel,Gillette,pampers,whisper, vicks,Duracell,puma,pringles, headand sholders,old spicepathanamthittaIncentive Cash discountaccording to qtyof purchaseGift productand cashdiscountCash discount according to qtyof purchaseBased onlocationCommissionMargin5-18 Rs per unit 0.25 -15 Rs perunit4-15 Rs per unit variousproduct havedifferentmarginMotivational Name board for discount in Seasonal
  • 8. questionaire1. As a retailer are you satisfied with the FMCG of different companies?Location Hindustanlever retailersatisficationIndiantobaccocompanyProcter andgambleMajorityPercentage ofsatisfactionkottayam yes yes no 75%Aleppy yes yes yes 90%pathanamthittaNo yes yes 60%Ernakulam no yes yes 80%
  • 9. From the survey I was able to understand the level ofsatisfactionoftheretailer andmajorityofthe retailersaresatisfied.astheconsumersgiven small margin for a product where the retailer is able to sell huge number offmcg productwhichatanaggregatecreate goodamountofprofittotheretailer,sotheretailersaresatisfied.