Mission<br />Without having their car to showcase, Lexus mission to was to create a virtual personal experience to engage consumers. <br />To target a new audience for Lexus <br />To make the car look sporty. <br />To take advantage of social <br />media in attempts to have <br />a successful interactive<br /> experience. <br />
Lexus plays out a test drive film, where the consumer interacts with Tony to avoid trouble.<br />Gang trying to steal your Lexus CT 200h. <br />12 minute experience- can upload picture though Facebook, and use your microphone to recorded phrases. You can also control where you look . <br />
Social Media<br />Facebook- In the experience the consumer can control the camera, and which music to play. They even let the player make their own decisions to keep the adventure going. <br />
Achievement<br />44+ million site visits, Skinny – <br />digital agency- won FWA 2010 <br />Peoples choice award. <br />Lexus also achieved their accomplishment of putting Lexus in the hearts of young people. <br />
Public Relations<br />Is a prime tool for Lexus Dark Ride campaign.<br />
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