Creativity And The Job Seeker V1

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  • When Braden noticed KrispyKreme was hiring for a Sales & Marketing Manager, he saw an incredible opportunity to sweet talk the company through a creative “Hire Me” campaign. Genius!  Cornz is smiling!Braden explains his thought process further, “KrispyKreme Philly is very productive within social media, so I was positive one of their employees would eventually see my campaign. It just felt like a simple way to put myself out there and gain support from my network.”Braden knew his idea was clever, and was certain someone would eventually notice his efforts, but I’m positive Braden had no idea things would move so fast.  Are you ready for this?  It only took KrispyKreme 4 hours to contact him and then 3 days later he interviewed for the role!  Holy Donuts, Batman!Oh, and I guess I’ll put your curiosity at rest now.  Yes, Braden did get the job.  He is now KrispyKreme’s Sales and Marketing Manager!What I love about Braden and this story is the fact that he never thought of sending a standard resume & cover letter.  ”I figured that if I was going to go for it, I had to do it right and find a way to stand out”, said Braden.  Oh boy, did it work!  The company said they were extremely excited to see his campaign, and couldn’t wait to talk to him.  Jackpot, baby!Check out Braden’s “Hire Me KrispyKreme” Facebook & Twitter page, and then look below to grab a gander of his jaw-droping custom cover letter.  It may be the most bad ass cover letter I’ve ever seen. http://www.cornonthejob.com/social-media/job-seeker-uses-hire-me-campaign-to-land-dream-job-at-krispy-kreme-donuts/
  • Creativity And The Job Seeker V1

    1. 1. Light<br />Dark<br />CREATIVITY FOR JOB SEEKERS<br />David Woodward<br />davidw@communicating-power.com<br />Communicating Power … for peak communications performance<br />
    2. 2. X<br />
    3. 3. Habit<br />Rules<br />Convention<br />Assumptions<br />X<br />Familiarity<br />Conformity<br />
    4. 4. Habit<br />Rules<br />Convention<br />Assumptions<br />Relevance<br />X<br />Job Title<br />Language<br />Posted Jobs<br />Gatekeepers<br />Familiarity<br />“No Phone Calls”<br />Modesty<br />Conformity<br />
    5. 5. Habit<br />Rules<br />Convention<br />“Why Would They?”<br />Personality<br />Reserved<br />Assumptions<br />Relevance<br />X<br />Job Title<br />Self Censorship<br />Risk Averse<br />Language<br />Posted Jobs<br />Gatekeepers<br />Emotions<br />Familiarity<br />“No Phone Calls”<br />Modesty<br />Negativity<br />Conformity<br />Uncertainty<br />
    6. 6. Habit<br />Rules<br />Convention<br />“Why Would They?”<br />Personality<br />Reserved<br />Assumptions<br />Relevance<br />X<br />Job Title<br />Self Censorship<br />Risk Averse<br />Language<br />Posted Jobs<br />Gatekeepers<br />Emotions<br />Familiarity<br />“No Phone Calls”<br />Modesty<br />Negativity<br />Conformity<br />Uncertainty<br />I CAN’T<br />
    7. 7. Habit<br />Habit<br />Rules<br />Rules<br />Convention<br />Convention<br />“Why Would They?”<br />“Why Would They?”<br />Personality<br />Personality<br />Reserved<br />Reserved<br />Assumptions<br />Assumptions<br />Relevance<br />Relevance<br />X<br />X<br />Job Title<br />Job Title<br />Self Censorship<br />Self Censorship<br />Risk Averse<br />Risk Averse<br />Language<br />Language<br />Posted Jobs<br />Posted Jobs<br />Gatekeepers<br />Gatekeepers<br />Emotions<br />Emotions<br />Familiarity<br />Familiarity<br />“No Phone Calls”<br />“No Phone Calls”<br />Modesty<br />Modesty<br />Negativity<br />Negativity<br />Conformity<br />Conformity<br />Uncertainty<br />Uncertainty<br />I CAN!<br />I CAN’T<br />
    8. 8.
    9. 9. Problem<br />Fix<br />Fix<br />
    10. 10. Problem<br />Solution<br />
    11. 11. Non-judgmental<br />Deliberate jumpsin ideas<br />Explores least likely<br />Chooses<br />Open procedure<br />Welcomes chanceintrusions<br />Information usedfor its meaning<br />Information usedto trigger new ideas<br />Focus on relevance<br />Changes<br />Closed procedure<br />Follows most likely<br />Judgmental - based onyes/no system<br />Ideas follow directly &logically from another<br />
    12. 12.
    13. 13.
    14. 14.
    15. 15. Objective:Join all nine dots with four straight lines,without taking the pen off the paper.<br />
    16. 16. What do you do with rejection?<br />
    17. 17.
    18. 18.
    19. 19. Start<br />1<br />3<br />4<br />2<br />
    20. 20. Objective:Join all nine dots with three straight lines,without taking the pen off the paper.<br />
    21. 21. Creative Process<br />Broaden out<br />(diverge)<br />Narrow down<br />(converge)<br />
    22. 22. Creative Process<br />Phase 1<br />Phase 2<br />Flow<br />of<br />process<br />Phase 3<br />Phase 4<br />
    23. 23.
    24. 24. Broadening out<br />(diverging)<br />Some Creative Techniques<br /><ul><li>Brain writing
    25. 25. Rich Pictures
    26. 26. Analogies
    27. 27. Metaphors
    28. 28. Science fiction characters</li></li></ul><li>Narrowing down<br />(converging)<br />Some Creative Techniques<br /><ul><li> Voting
    29. 29. Paired comparison analysis
    30. 30. Biggest laugh
    31. 31. Least likely to work
    32. 32. Random selection
    33. 33. Clustering</li></li></ul><li>Start<br />1<br />2<br />3<br />
    34. 34. Objective:Join all nine dots with one straight line,without folding or tearing the paper.<br />
    35. 35. Friends of Progress<br />Crisis<br />Creativity<br />Innovation<br />Open Minds<br />Identified Assumptions<br />Challenged Assumptions<br />Teams<br />Playfulness<br />Space<br />
    36. 36. It’s already there - let it happen<br />Use all mental modes<br />It needs space<br />Attend closely, understand broadly<br />Involve others<br />Be a “reflective practitioner”<br />Aim for absorbed playfulness<br />Know what you really want<br />Cycle often and close late<br />Connect and be receptive<br />Ring the changes<br />Manage the process<br />Overcome inter-personal pressures<br />Challenge the givens<br />Build up, don’t knock down<br />
    37. 37.
    38. 38.
    39. 39.
    40. 40.
    41. 41.
    42. 42.
    43. 43.
    44. 44. Brainteaser:You’re in the office one day when a meeting is called. You realize that some papers you need are at home 37 miles away. You check your watch: if you average 50 miles per hour you can just make it in time. So you run to your car and drive home. At home, you’re getting back into the car and you check the time – you have averaged 25 mph so far.What speed do you need to do to get back to the office in time for the meeting?<br />
    45. 45. Brainteaser:You are the organizer for a tennis tournament. It will be a singles knock-out competition.You receive 117 entries.How many matches do you need to schedule so to find the winner of the competition?<br />
    46. 46. Brainteaser:You have two pieces of fuse, the type that you use for gunpowder. Each burns for exactly one hour when lit at one end. Unfortunately, each burns at an inconsistent rate - sometimes quickly, sometimes slowly.<br />How can you use these two pieces of fuse to measure 45 minutes?<br />

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