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Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
Creativity And The Job Seeker   V1
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Creativity And The Job Seeker V1

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  • When Braden noticed KrispyKreme was hiring for a Sales & Marketing Manager, he saw an incredible opportunity to sweet talk the company through a creative “Hire Me” campaign. Genius!  Cornz is smiling!Braden explains his thought process further, “KrispyKreme Philly is very productive within social media, so I was positive one of their employees would eventually see my campaign. It just felt like a simple way to put myself out there and gain support from my network.”Braden knew his idea was clever, and was certain someone would eventually notice his efforts, but I’m positive Braden had no idea things would move so fast.  Are you ready for this?  It only took KrispyKreme 4 hours to contact him and then 3 days later he interviewed for the role!  Holy Donuts, Batman!Oh, and I guess I’ll put your curiosity at rest now.  Yes, Braden did get the job.  He is now KrispyKreme’s Sales and Marketing Manager!What I love about Braden and this story is the fact that he never thought of sending a standard resume & cover letter.  ”I figured that if I was going to go for it, I had to do it right and find a way to stand out”, said Braden.  Oh boy, did it work!  The company said they were extremely excited to see his campaign, and couldn’t wait to talk to him.  Jackpot, baby!Check out Braden’s “Hire Me KrispyKreme” Facebook & Twitter page, and then look below to grab a gander of his jaw-droping custom cover letter.  It may be the most bad ass cover letter I’ve ever seen. http://www.cornonthejob.com/social-media/job-seeker-uses-hire-me-campaign-to-land-dream-job-at-krispy-kreme-donuts/
  • Transcript

    • 1. Light
      Dark
      CREATIVITY FOR JOB SEEKERS
      David Woodward
      davidw@communicating-power.com
      Communicating Power … for peak communications performance
    • 2. X
    • 3. Habit
      Rules
      Convention
      Assumptions
      X
      Familiarity
      Conformity
    • 4. Habit
      Rules
      Convention
      Assumptions
      Relevance
      X
      Job Title
      Language
      Posted Jobs
      Gatekeepers
      Familiarity
      “No Phone Calls”
      Modesty
      Conformity
    • 5. Habit
      Rules
      Convention
      “Why Would They?”
      Personality
      Reserved
      Assumptions
      Relevance
      X
      Job Title
      Self Censorship
      Risk Averse
      Language
      Posted Jobs
      Gatekeepers
      Emotions
      Familiarity
      “No Phone Calls”
      Modesty
      Negativity
      Conformity
      Uncertainty
    • 6. Habit
      Rules
      Convention
      “Why Would They?”
      Personality
      Reserved
      Assumptions
      Relevance
      X
      Job Title
      Self Censorship
      Risk Averse
      Language
      Posted Jobs
      Gatekeepers
      Emotions
      Familiarity
      “No Phone Calls”
      Modesty
      Negativity
      Conformity
      Uncertainty
      I CAN’T
    • 7. Habit
      Habit
      Rules
      Rules
      Convention
      Convention
      “Why Would They?”
      “Why Would They?”
      Personality
      Personality
      Reserved
      Reserved
      Assumptions
      Assumptions
      Relevance
      Relevance
      X
      X
      Job Title
      Job Title
      Self Censorship
      Self Censorship
      Risk Averse
      Risk Averse
      Language
      Language
      Posted Jobs
      Posted Jobs
      Gatekeepers
      Gatekeepers
      Emotions
      Emotions
      Familiarity
      Familiarity
      “No Phone Calls”
      “No Phone Calls”
      Modesty
      Modesty
      Negativity
      Negativity
      Conformity
      Conformity
      Uncertainty
      Uncertainty
      I CAN!
      I CAN’T
    • 8.
    • 9. Problem
      Fix
      Fix
    • 10. Problem
      Solution
    • 11. Non-judgmental
      Deliberate jumpsin ideas
      Explores least likely
      Chooses
      Open procedure
      Welcomes chanceintrusions
      Information usedfor its meaning
      Information usedto trigger new ideas
      Focus on relevance
      Changes
      Closed procedure
      Follows most likely
      Judgmental - based onyes/no system
      Ideas follow directly &logically from another
    • 12.
    • 13.
    • 14.
    • 15. Objective:Join all nine dots with four straight lines,without taking the pen off the paper.
    • 16. What do you do with rejection?
    • 17.
    • 18.
    • 19. Start
      1
      3
      4
      2
    • 20. Objective:Join all nine dots with three straight lines,without taking the pen off the paper.
    • 21. Creative Process
      Broaden out
      (diverge)
      Narrow down
      (converge)
    • 22. Creative Process
      Phase 1
      Phase 2
      Flow
      of
      process
      Phase 3
      Phase 4
    • 23.
    • 24. Broadening out
      (diverging)
      Some Creative Techniques
    • Narrowing down
      (converging)
      Some Creative Techniques
    • Start
      1
      2
      3
    • 34. Objective:Join all nine dots with one straight line,without folding or tearing the paper.
    • 35. Friends of Progress
      Crisis
      Creativity
      Innovation
      Open Minds
      Identified Assumptions
      Challenged Assumptions
      Teams
      Playfulness
      Space
    • 36. It’s already there - let it happen
      Use all mental modes
      It needs space
      Attend closely, understand broadly
      Involve others
      Be a “reflective practitioner”
      Aim for absorbed playfulness
      Know what you really want
      Cycle often and close late
      Connect and be receptive
      Ring the changes
      Manage the process
      Overcome inter-personal pressures
      Challenge the givens
      Build up, don’t knock down
    • 37.
    • 38.
    • 39.
    • 40.
    • 41.
    • 42.
    • 43.
    • 44. Brainteaser:You’re in the office one day when a meeting is called. You realize that some papers you need are at home 37 miles away. You check your watch: if you average 50 miles per hour you can just make it in time. So you run to your car and drive home. At home, you’re getting back into the car and you check the time – you have averaged 25 mph so far.What speed do you need to do to get back to the office in time for the meeting?
    • 45. Brainteaser:You are the organizer for a tennis tournament. It will be a singles knock-out competition.You receive 117 entries.How many matches do you need to schedule so to find the winner of the competition?
    • 46. Brainteaser:You have two pieces of fuse, the type that you use for gunpowder. Each burns for exactly one hour when lit at one end. Unfortunately, each burns at an inconsistent rate - sometimes quickly, sometimes slowly.
      How can you use these two pieces of fuse to measure 45 minutes?

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