Ronald C. Vining CV Recent 2013


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Recent, 2 page overview of Ron Vining's career within Banking, Concierge, Retail & Consumer Electronics space

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Ronald C. Vining CV Recent 2013

  1. 1. RONALD C. VINING American Citizen | Singapore Permanent Resident M: +65.9673.6574 | E: | LinkedIn: OVERVIEW From Apple, the rock band Journey, to The White House, I have globally advanced icons American Express, BMW, China Union Pay, Citibank, Disney, Four Seasons, Google, HP, Intel, Levi’s, LG, Lucasfilm, Mandarin Oriental, Mastercard, Microsoft, Nokia, Porsche, The Ritz Carlton, Samsung, Six Flags, Sony, St. Regis, Standard Chartered Bank, Swarovski, Timberland, Verizon, Visa, YTL and many others. As a visionary Clevel manager, engaging speaker and creative end-to-end marketing professional, I am a natural leader with seasoned judgment and a strategic mind who will deliver for your business on day one. PROFESSIONAL EXPERIENCE Aspire Lifestyles, an International SOS Company, Singapore 2013-Present Group Marketing Director of the world's leading concierge, medical & security services firm developing and delivering enhancements services across 700 sites in 70 countries with 10K employees. • Direct cross-functional marketing teams to provide innovative B2B2C credit card & banking related insurances, loyalty marketing, VIP, concierge & lifestyle experiences, personal security, airport services, travel, auto & medical assistance programs. • Devise brand values, mission statement, product messaging, marketing, sales, public relations, social & mobile strategy in addition to branded design of all traditional & digital media, including office centers. • Develop products ranging from mobile Apps, enhancement services and loyalty programs to one of a kind lifestyle experiences on behalf of 70% of Fortune 500 firms. • Deliver white label concierge services for high net worth clients, financial services, insurance, automotive, airline, hospitality & luxury brands to deliver innovative VIP experiences to over 60M users. • Drive unification of all traditional and digital media: advertising, branding, content, corporate communications, marketing, public relations, sales, search, social media and technology functions. • Manage 17 regional teams and concierge centers in America, Australia, China, Europe, Japan, Korea, The Middle East, Russia and throughout South East Asia. Elephanti Pte Ltd, Singapore / San Fransisco / New York 2013 Contract Director of Marketing, Communications & Public Relations for Omni-channel media, location-based marketing, mobile technology, manufacturing, hospitality, food & beverage conglomerate LMJ. • Led cross-functional marketing teams across branding, social media, corporate communications, business development, capital raising and sales disciplines. • Developed & implemented actionable strategies across all media to maximize ROI and drive initiatives, product launch, events and direct customer engagement based on consumer segmentation insights. • Evangelist, identified & set market trends to foster opportunities for revolutionary product innovation of unique mobile lifestyle App via speaking engagements at industry conferences, blogs & white papers. • Created strategy & messaging with oversight of all traditional, socialized and digital Advertising, Media, Analyst, Investor, Public and Community Relations to foster brand awareness. • Generated and implemented marketing communication programs to ensure that internal and external initiatives are executed in excellence to maximize measurable, sustained return on investment. • Formulated and implemented localized marketing plans for selected markets to support overall marketing strategies and to monitor and improve on an on-going basis. • Analyzed market and consumer data in relation to business model and goals for developing marketing strategies to grow attendance and revenue by driving visitation and spend. • Developed marketing budget and metrics to manage and measure the financial impact of the marketing spend on selected markets to maximize effectiveness and ROI. • Advanced cross-functional Operations, Finance, Programming, Sales work teams to support the innovation, development and launch of various events, initiatives and products.
  2. 2. RONALD C. VINING| E: Page 2 dFFRNT, Intuition & Qbian, Singapore / Shanghai / Hong Kong 2009-2013 Principal Consultant & Head of Development to drive global revenue & market expansion of Fortune 100 clients via engaging go to market, supply chain, channel enablement, partner distribution networks, product positioning, branded retail environments, innovative touch points, sales, marketing & loyalty programs. • Devised 360-brand engagement strategy for market-leading theme park operators, architect of branded online/flagship retail store design, customer experience & sales journey to launch $850MM Telco. • Initiated program to upgrade channel partner, premium reseller and shop-in-shop to official retail store experience/performance levels of the world’s most profitable smartphone manufacturer. • Formulated immersive, branded/themed and fully integrated retail store design, mobile touchpoints and curriculum for leading fashion and jewelry icons, including the launch of their LMS frontline academies. • Conceptualized highly interactive CES 3-D experience for audio equipment trailblazer & exclusive retail concept & digital media strategy for APAC basketball league to promote sports stadium experience. • Developed interactive global brand guardianship, promotional & enforcement program for top financial services firm. • Created time management program to enable acclaimed film, SFX & gaming studio to collaborate across continents / time zones. • Conceptualized and managed leading global Internet search firm’s Cloud-based enterprise App suite via eLearning sales program. • Devised integrated CRM, Website, mobile App solution for leading networking technology firm’s employees and channel partners. • Developed branded global consumer education program around new OS and devices for paring of leading mobile phone manufacturer and software giant. • Crafted model to enhance rollout and services of the world’s largest joint-branding program for leading semiconductor chipmaker. • Refreshed largest PC manufacturer’s Browser-based enterprise/consumer sales resource center on new products and positioning. • Localized an electronics conglomerate’s smartphone prototype hardware designs, colors, features, bundled software, Apps and price-point based on market factors and another’s smart television rollout. • Harnessed SEO/SEM, AdWords, YouTube, Display Ads, Mobile, Gaming & Social platforms to extend brands, engage consumers via interactive, intuitive & vibrant Apps, Touch Points, Kiosks, OOH media. • Led business development and marketing teams of creative branders, graphic artists, instructional designers, trainers to generate revenue and advance business acumen, marketing, brand engagement & product learning programs for iconic clients across APAC-J, ANZ, EMEA, LAC, USA-CAN & ZA. RECENT SPEAKING ENGAGEMENTS PR Asia 2013, Singapore Content Marketing: Visualizing Your Story Across All Media. December 2013 Click-Z: SES’ Meet the Experts in Digital Marketing, Hong Kong, SAR September 2013 Designing & Strategizing Mobile Marketing: Essential nuts & bolts of a strong mobile strategy. Trueventus: 3rd Annual Shopping Malls APAC Conference, Bangkok, Thailand Iconifying Retail: Branded DNA via Physical & Digital Touch points. April 2013 MarcusEvans: Shopper Marketing Asia Conference, Shanghai, China Brand Activation: Interactive Shopper Marketing Engagement Methodologies & ROI. September 2012 ACADEMIC QUALIFICATIONS Suffolk University, Boston Master of Arts in Organizational Communication & Development, 4.0 GPA. Bachelor of Science in Public Relations & Organizational Communication, 3.8 GPA. Complete CV available upon request. 1988-1994