Unit 1 Jobs and ResponsibilitiesObjectives●To get acquainted with other business people●Tasks●●To introduce yourself to new business contacts●To exchange information about jobs and responsibilities●To discuss management styles and work methods●To set objectives for your English studies and plan on how to achieve them●To describe a company’s chain of command
Language Work Getting AcquaintedIntroduce yourself and get acquainted.●Find out your partners name and where they are from.●●Find out what kind of company they work for.●Their business●Main customers●Main competitors●Locations
Language WorkFuture●Find out what your partner will need to do in English● ●Attend meetings ●Make presentations ●Negotiate deals ●Show visitors around ●Discuss figures ●Read ●Write ●Socialize
Language WorkFind out about their job●Job Title●Department/Division●●Responsibilities●Partners Past●How long have they had this job●What job had they had before this one●About the last time they used English●Where they learnt English in the past
Richard Branson●Whether in business or in thrill-seeking, this billionaire can do it better than anyone else,or at least his track record says so. From building an empire of over 200 companies and25,000 employees to breaking records in the air or on the water, Richard has done it all.How did he become one of the richest men in the world? The simple answer is hedelivered old products and services in new ways while focusing on industries in which thecustomers were poorly served and serving them better.●The Beginning:●Born in England in 1950, he was an entrepreneur from the start. With two failedendeavors (growing Christmas trees and raising budgerigars) already under his belt, bythe age of 16, this serial entrepreneur had begun his first successful company (a studentmagazine) and was on his way to extraordinary success. By the age of 20, he hadfounded a small mail order record retailer called Virgin, and shortly thereafter, he openeda record shop on Oxford Street in London.●Virgin Tops the Charts:●By 1972, Virgin had signed their first artist, Mike Oldfield. 5 million copies later, VirginMusic had made a name for itself, later signing household names such as the Sex Pistols,Culture Club, The Rolling Stones, Phil Collins, Genesis, and Janet Jackson. Crafty yetcontroversial, provocative yet memorable, Virgin was soon to be a world renowned brandname.
Richard Branson●Virgin in the Air:●Formed in 1984, Virgin Atlantic Airways was profitable in its first year. Its three classes ofservice - Economy, Premium Economy and Upper Class – include free in-flight drinks andmeals, often including ice cream, and seat-back personal TVs, which was pioneered byVirgin. Upper Class passengers can request complimentary limousine service to and fromthe airport and have access to Virgin’s Clubhouse Lounge at London’s Heathrow Airport,where massage and grooming services are available.●With an appetite for broken industries, Virgin has continued to diversify its interests. In1997, Virgin attempted to redefine the railway industry with high-tech trains and anadvanced level of service. In another move, the company launched Virgin Mobile.Appealing to the younger demographic, the company does not require contracts and putsa hip spin on the traditional cell phone business. Virgin even has its own soft drink andvodka, although neither has been a tremendous success.
Richard BransonAnd Finally, the Coolest Virgin Endeavor:●●At $200,000 a pop, Virgin Galactic plans to take customers into suborbital space, offeringcustomers the chance to experience weightlessness for seven minutes on a scaled upversion of Spaceship One. Richard Branson and some of his closest family members willbe on the inaugural flight some time in 2008.●The Thrill-Seeker:●Richard Branson has attempted several world record-breaking feats. In 1986, he crossedthe Atlantic Ocean in a boat, in the fastest recorded time ever. The following year, hecrossed the Atlantic in the Virgin Atlantic Flyer at speeds in excess of 130 mph. In 1991,at speeds of up to 245 mph, he crossed the Pacific, traveling 6,700 miles. Finally, in 1998,he made a record-breaking flight trying to circumnavigate the Earth that was cut short bybad weather, traveling from Morocco to Hawaii.
Unit 2 Telephoning to make arrangementsObjective●To make and change arrangements over the telephone●Tasks●●To discuss changes to an itinerary for a visit●To make contact over the telephone●To make appointments●To make changes to schedules for visits and meetings●To organize a conference program●http://video.search.yahoo.com/search/video?p=telephone+skills+making+phone+calls+in+english
Making telephone Calls●There are a number of phrases and idioms that are only used when telephoning. Lets first take a lookat an example dialogue: Here are the most common:●Operator: Hello, Frank and Brothers, How can I help you?●Peter: This is Peter Jackson. Can I have extension 3421?●Operator: Certainly, hold on a minute, Ill put you through...●Frank: Bob Petersons office, Frank speaking.●Peter: This is Peter Jackson calling, is Bob in?●Frank: Im afraid hes out at the moment. Can I take a message?●Peter: Yes, Could you ask him to call me at . I need to talk to him about the Nuovo line, its urgent.●Frank: Could you repeat the number please?●Peter: Yes, thats , and this is Peter Jackson.●Frank: Thank you Mr. Jackson, Ill make sure Bob gets this asap.●Peter: Thanks, bye.●Frank: Bye.●As you can see, the language is rather informal and there are some important differences to everydayEnglish. Look at the chart below for key language and phrases used in telephone English:●Introducing yourselfThis is Ken.Ken speaking
Making telephone Calls●Asking who is on the telephoneExcuse me, who is this?Can I ask who is calling, please?Asking for SomeoneCan I have extension 321? (extensions are internal numbers at a company)Could I speak to...? (Can I - more informal / May I - more formal)Is Jack in? (informal idiom meaning: Is Jack in the office?Connecting SomeoneIll put you through (put through - phrasal verb meaning connect)Can you hold the line? Can you hold on a moment?How to reply when someone is not availableIm afraid ... is not available at the momentThe line is busy... (when the extension requested is being used)Mr. Jackson isnt in... Mr. Jackson is out at the moment...Taking a MessageCould (Can, May) I take a message?Could (Can, May) I tell him who is calling?Would you like to leave a message?
Unit 3 Organizations●Objective●To exchange information about the activities of business organizations●Tasks●To follow a company presentation●●To exchange numerical data●To ask for information on foreign companies●To predict the role of organizations in the future●To describe the structure of a business organization●To compare corporate cultures●Listening Activity p 25 Complete the dialogue and make similar sentences about your organization●The locations that your company operates in●Where the largest part of your turnover comes from●The range of products/services that you offer●The role that your division plays●One of your current projects and your future plans●Any other points of interest●
Business Vocabulary inPractice● The Changing IT World●Topic 1.1 Vertical integration, business model, IT, outsourcing, virtual integration●Topic 1.2●Topic 1.3●Topic 1.4 Globalization Business English Frameworks●Topic 1.5
Lego●http://youtu.be/KoqtwmuTyQQ●Thanks to those little interlocking building blocks, the whole world plays with the Danish language. They are playingwith Lego, a name constructed out of the Danish expression leg godt, meaning "play well."●The companys historians tell us exactly when it happened. In 1932 Ole Kirk Christiansen began manufacturing ironingboards, stepladders, and wooden toys in the town of Billund, Denmark. Two years later, when his company had grownto have half a dozen employees, he gave it the name Lego. It was noticed later that lego means "I study" or "I read" inLatin, but play remained the official interpretation of the company name.●For nearly two decades after that, Lego remained a Danish company, with no effect on English-speaking children ortheir language. Even in Denmark, Lego was not registered as a trademark until 1954. But in 1956 the company beganopening sales offices in other countries; in 1958 the stable stud-and-tube style of brick was introduced; and within adecade children the world over knew the name. From then till now, according to the company, about 190 billion Legobricks (they call them "elements") have been produced, as well as 11 billion of the Duplo double-size bricks. Thatsenough for everyone in the world to play well.●Deriving from the Danish words ‘leg’ (to play) and ‘godt’ (good) Legos brightly coloured interconnecting plastic bricksand creative play systems have become widely celebrated worldwide and it has been calculated that, by the early 21stcentury, almost 200 billion pieces of Lego had been sold. The origins of this highly successful enterprise lay in aworkshop for the production of wooden toys and ladders established by Ole Kirk Christiansen in 1932 in Billund,Denmark. The company has grown subsequently to become Europes largest toy manufacturer. It has associatedtheme-parks (Legoland) opening in Denmark in 1968 and near Windsor, England, in 1994, the production of CD-ROMsfor ‘virtual’ Lego building, the introduction of programmable, interactive electronic bricks in 1998, as well as clothing andother merchandise bearing the Lego name.
Lego●The name Lego was adopted as early as 1934 although the company did not take up the manufacture ofplastic toys until 1947 when it purchased injection-moulding machinery. Ole Kirk Christiansens son Gotfredinvented and patented the classic design for the famous and highly versatile modular interlocking brick withstuds that was introduced in 1958, although the Lego System had been introduced four years earlier. Thepossibilities for inventive play were soon recognized as export markets for Lego developed rapidly from thelate 1950s. In 1969, Duplo—a larger, more easily manipulated form of Lego—was introduced for youngerchildren, a process of constant innovation and development that, on the one hand, included the introduction ofthe sophisticated Technics system in 1977 and the programmable RCX brick in 1998 (building on collaborationwith the Massachusetts Institute of Technology in the USA) and, on the other, Lego figures in 1974 and atoddlers version of the brick system entitled Primo in 1995. New directions for encouraging childrensimaginative play have been further stimulated through the development of several hundred themed sets,ranging from the more traditional notions of electric train sets fashioned from Lego bricks, through to othersthat feature haunted castles, space exploration, and robotics. The Lego idea has been sustained furtherthrough the theme-parks in Denmark and Britain, which feature reproductions of towns and environmentsconstructed from Lego blocks drawn from a variety of countries and cultures.●Read more: http://www.answers.com/topic/lego#ixzz1FMUfdvqZ●Read more: http://www.answers.com/topic/lego#ixzz1FMUVei2i
Unit 4 Planning Ahead● Unit 4 Planning Ahead●Objective●To discuss future work plans and arrangements●Tasks●To consider problems that arise in international meetings●To deal with correspondence and prioritize tasks●To exchange views on environmental issues●To evaluate proposals in a meeting and plan how to implement them●To write letters and faxes making future arrangements