GETCREATIVE                      @rontite           CEO, The Tite Group
Gregg Saretsky          CEO       WestJet
ORGANIZATIONSDON’TCHANGE(PEOPLE DO)
YOURCLIENTSARE MORECREATIVETHAN YOU ARE
“I was recently given a box of these as a giftfrom my husband, but I have no idea what todo with them! They’re too thin to...
1. Apple         2. Google         3. IBMTOP 10   4. McDonald’sGLOBAL   5. MicrosoftBRANDS         6. Coca Cola2011     7....
NAMESOMETHINGFOUND IN AKITCHEN
BEING CREATIVENO LONGER MEANSWHAT ITUSEDTO MEAN
NO ONEWANTS TO BEPITCHSLAPPED
ME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME ME
SHHH...LISTEN
YOUR STORIESARE MOREPOWERFULTHAN YOURDATA
BEHONEST
SOLVE APROBLEM
SHOW SOMEPERSONALITY
3RDCHOICE
THANKS @RONTITE
Get creative
Get creative
Get creative
Get creative
Get creative
Get creative
Get creative
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Get creative

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We all want to be creative. But no one tells us how. This will help.

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Get creative

  1. 1. GETCREATIVE @rontite CEO, The Tite Group
  2. 2. Gregg Saretsky CEO WestJet
  3. 3. ORGANIZATIONSDON’TCHANGE(PEOPLE DO)
  4. 4. YOURCLIENTSARE MORECREATIVETHAN YOU ARE
  5. 5. “I was recently given a box of these as a giftfrom my husband, but I have no idea what todo with them! They’re too thin to make a goodrolling pin. I can’t ladle out my soups withthem. And the tiny point doesn’t even make adent when I try to use one to chop veggies! Idon’t get it. If I can’t use it in the kitchen, whatthe hell am I supposed to do with one??? ”
  6. 6. 1. Apple 2. Google 3. IBMTOP 10 4. McDonald’sGLOBAL 5. MicrosoftBRANDS 6. Coca Cola2011 7. AT&T 8. Marlboro 9. China Mobile 10. GE *Millward Brown
  7. 7. NAMESOMETHINGFOUND IN AKITCHEN
  8. 8. BEING CREATIVENO LONGER MEANSWHAT ITUSEDTO MEAN
  9. 9. NO ONEWANTS TO BEPITCHSLAPPED
  10. 10. ME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME ME
  11. 11. SHHH...LISTEN
  12. 12. YOUR STORIESARE MOREPOWERFULTHAN YOURDATA
  13. 13. BEHONEST
  14. 14. SOLVE APROBLEM
  15. 15. SHOW SOMEPERSONALITY
  16. 16. 3RDCHOICE
  17. 17. THANKS @RONTITE

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