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We all want to be creative. But no one tells us how. This will help.

We all want to be creative. But no one tells us how. This will help.

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Transcript

  • 1. GETCREATIVE @rontite CEO, The Tite Group
  • 2. Gregg Saretsky CEO WestJet
  • 3. ORGANIZATIONSDON’TCHANGE(PEOPLE DO)
  • 4. YOURCLIENTSARE MORECREATIVETHAN YOU ARE
  • 5. “I was recently given a box of these as a giftfrom my husband, but I have no idea what todo with them! They’re too thin to make a goodrolling pin. I can’t ladle out my soups withthem. And the tiny point doesn’t even make adent when I try to use one to chop veggies! Idon’t get it. If I can’t use it in the kitchen, whatthe hell am I supposed to do with one??? ”
  • 6. 1. Apple 2. Google 3. IBMTOP 10 4. McDonald’sGLOBAL 5. MicrosoftBRANDS 6. Coca Cola2011 7. AT&T 8. Marlboro 9. China Mobile 10. GE *Millward Brown
  • 7. NAMESOMETHINGFOUND IN AKITCHEN
  • 8. BEING CREATIVENO LONGER MEANSWHAT ITUSEDTO MEAN
  • 9. NO ONEWANTS TO BEPITCHSLAPPED
  • 10. ME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME ME
  • 11. SHHH...LISTEN
  • 12. YOUR STORIESARE MOREPOWERFULTHAN YOURDATA
  • 13. BEHONEST
  • 14. SOLVE APROBLEM
  • 15. SHOW SOMEPERSONALITY
  • 16. 3RDCHOICE
  • 17. THANKS @RONTITE