Content marketing

386 views
347 views

Published on

Every brand should be a media property.
Welcome to Content Marketing.

Published in: Business
6 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total views
386
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
6
Likes
1
Embeds 0
No embeds

No notes for slide

Content marketing

  1. 1. CONTENTMARKETING @rontite CEO, The Tite Group
  2. 2. IT ALL STARTEDWHEN I WASWATCHINGPRIMETIMESPORTSON ROGERSSPORTSNET
  3. 3. ROGERS ROGERS ROGERS CABLE CONTENT WIRELESSCABLE RADIO TV WEB BLOGS LIVE ADS
  4. 4. WIRELESS MOBILE CABLE RADIO TV WEB BLOGS LIVE ADSINTERNET ON DEMANDROGERS HAS CREATED THEIR OWN ECOSYSTEM
  5. 5. MEDIAPROPERTIESARE ACTINGLIKE BRANDS
  6. 6. BUT
  7. 7. WIRELESS MOBILE CABLE RADIO TV WEB BLOGS LIVE ADSINTERNET ON DEMAND
  8. 8. WIRELESS MOBILE THEY STILL NEED SOMETHING CABLE RADIO TO TALK TV WEB BLOGS PRINT ADSINTERNET ABOUT ON DEMAND
  9. 9. CONTENTTHE STUFF THATPEOPLE WANTTO (AND CAN)SEE/WATCH/HEAR/READ
  10. 10. CONSUMERS
  11. 11. NO ONEWANTS TO BEPITCHSLAPPED
  12. 12. CONSUMERSWANT YOUTO SOLVETHEIRPROBLEM
  13. 13. OPENHONESTTRANSPARENT
  14. 14. THEY WANT TODO BUSINESSWITH BRANDSTHAT SHARETHEIR VALUES
  15. 15. BRANDSNEED TO BECOMEMEDIA PROPERTIES
  16. 16. CONTENTMARKETING
  17. 17. RISEOF THENICHEMARKET
  18. 18. LOWCOST OFPRODUCTION
  19. 19. DIGITALDISTRIBUTION
  20. 20. THEAPPROACH
  21. 21. STARTWITHYOURBRANDBELIEF
  22. 22. CONSUMPTION CURATION CREATION CONNECTIONS
  23. 23. THANKS @rontite

×