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Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
Making multimedia part of the work day
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Making multimedia part of the work day

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Presentation given April 10, 2010, at Society of Professional Journalists Region 7 Spring Conference in Omaha, Neb.

Presentation given April 10, 2010, at Society of Professional Journalists Region 7 Spring Conference in Omaha, Neb.

Published in: Self Improvement
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Transcript

  • 1. Ron Sylvester Legal affairs Interactive News Reporter The Wichita Eagle
  • 2. Where I’m coming from  1976: learned video in 1976 as an intern with local TV station – on 16mm FILM  1977-2005: Worked as a newspaper reporter for the next 30 years, switching from typewriters to computers  2005: started producing video for Kansas.com  First video took 5 hours to edit.  It sucked.  2008: covered first trial on Twitter  2009: Began video blog  I’m still learning: This is a conversation
  • 3. Challenges for multimedia  More tasks: breaking news online, writing full-length stories and multimedia (audio clips, videos, etc.  Smaller staffs: fewer people, more work  The learning gap
  • 4. Be mobile  Back pocket journalism  Smart phone (web enabled)  A laptop with production capabilities
  • 5. Combine tasks  Multimedia has to become as much a part of your work day as a notebook  Collect video, audio, photos while reporting  Record interviews  Tweet your notes.
  • 6.  Use crowd sourcing  Twitter search (search.twitter.com)  Location-based (FourSquare)
  • 7. Sometimes stories write themselves. Video never does  Video (You Tube quality)  Quick clips to add depth (compelling, breaking news) Roeder arrest  Easy to edit  Quick output
  • 8. Video storytelling  Documentary style  Longer tail  More time consuming  Like writing another story  My blog
  • 9. Audio slide shows  Time spent: somewhere in between the two video styles  Works when still photos are more compelling than action and when you have good narrative audio.
  • 10. First: decide which is the best way to tell the story  Concentrate on that first  The video which became our biggest hit story of the year.
  • 11. The 102-year-old judge
  • 12. Being creative with B-roll  Your photo archive and AP server are treasure troves for B-roll
  • 13. Making your own b-roll
  • 14. Multimedia text-based story  Broadcast as long-form narratives. MSNBC A 2,500-word narrative
  • 15. Don’t’ do it if it’s already been done  Link, link link  Use social bookmarks while reporting (Publish2 or Delicious)  Link to competitors and other relevant news sources (Roeder trial)  User generated content (the most famous UGC of all time)
  • 16. Stream it live  Qik for I-Phones (Qik.com)  Ustream (Ustream.com)  Twitpic (twitpic.com)  Cover It Live (coveritlive.com)
  • 17. Time savers  Download video while waiting for callbacks  Edit audio bed for video or slide show between drafts of story  Edit video or slide show while waiting for first edits.  Be flexible
  • 18. Mark Briggs “Journalism Next”  Gear up and get out there.  Start small but start.  Don’t wait for someone to tell you. Just do it.
  • 19. Links and info from this presentation  http://multimediareporter.blogspot.com/  On Twitter: rsylvester

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