Intro to Social Networking: ABA

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Presented to judges at the American Bar Association National Meeting in Chicago

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Intro to Social Networking: ABA

  1. 1. The rise of social networking<br />How we communicate<br />
  2. 2.
  3. 3.
  4. 4. The changing ways people get information<br />Worldwide smartphone sales<br /><ul><li> 2007: 127 million
  5. 5. 2012 (forecast) 363 million</li></ul>(Source: Sources: IDC, Worldwide Converged Mobile Device Forecast, June 2008; Juniper Research, Mobile Games: Subscription & Download 2007-2012, Nov. 2007<br />Number of cell phones worldwide<br /><ul><li> 3 billion</li></ul>Number of televisions worldwide<br /><ul><li> 1.5 billion</li></ul>Number of personal computers<br /><ul><li> 1.1 billion</li></ul>(Source: Omniture White Paper: Mobilize Your Marketing, 2008)<br />
  6. 6. Social networking<br />
  7. 7. From June 2008 to June 2009<br />(Source Nielsen Co.)<br /><ul><li> Number of users (millions)</li></ul>Facebook 29,292 87,254 198%<br />Myspace.com 59,549 62,831 6%<br />Blogger 40,553 42,922 6%<br />Twitter.com 1,033 20,950 1,928%<br /><ul><li>Time spent (hours)</li></ul>Facebook 1:22.14 4:39.33 240%<br />Twitter 0:05:02 0:31:17 522%<br />
  8. 8.
  9. 9. Videos, movie trailers, TV shows, home movies, mostly entertainment oriented<br />Online resume´, professional contacts<br />
  10. 10. FACEBOOK, MYSPACE, LINKED-IN<br /><ul><li>Content confined to friends or set permissions
  11. 11. For personal relationships, connecting with old friends and classmates, professional contacts.
  12. 12. Be careful who you add as a friend</li></ul>TWITTER, YOUTUBE<br /><ul><li> Public timeline: share with the world
  13. 13. The 21st Century newsfeed
  14. 14. China earthquakes
  15. 15. Iraq election
  16. 16. Covering courts (Twitter)
  17. 17. Be careful what you say</li></li></ul><li>Blogs<br /><ul><li> Short for “web log.”
  18. 18. Started as public diaries
  19. 19. Now used by everyone: teachers, journalists, lawyers…
  20. 20. If you can send an email with an attachment, you can write a blog with pictures.</li></li></ul><li>The new rules<br />It’s a community<br /><ul><li> Your friends
  21. 21. Your followers
  22. 22. Your “fans”
  23. 23. Your groups</li></ul>It’s a conversation<br /><ul><li> Comments
  24. 24. Replies
  25. 25. You are talking with people not to an audience</li>

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