2014: The Year Social Grows Up - #SocialAtScale London

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Social has been on an evolutionary journey in the business world, but 2014 could be the year it actually grows up. We asked clients and agency friends what social needs to do in 2014 to meet their expectations... these are their answers.

Published in: Marketing, Technology, Business
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2014: The Year Social Grows Up - #SocialAtScale London

  1. 1. 2014: The Year Social Grows Up
  2. 2. Hi. I’m @RonSchott
  3. 3. Social’s been maturing… Early 2000s Gestation 2009-2012 Mid 2000s Birth Toddler Pre-teen 2013+ Teen
  4. 4. WE ASKED OUR CLIENTS WHAT SOCIAL SUCCESS WOULD LOOK LIKE IN 2014… THE FOLLOWING IS MADE UP OF THEIR ANSWERS
  5. 5. Stories vs. Campaigns
  6. 6. Real-time Becomes the Only Time
  7. 7. B2B Social Comes of Age
  8. 8. Adapt or Perish
  9. 9. TV Actually Becomes Social
  10. 10. Measurement Gets the Standardised Treatment
  11. 11. Social As a Layer… Everywhere
  12. 12. Social by Design Becomes the Norm
  13. 13. Social Breaks Out of the Silo
  14. 14. Physical and Digital… Together
  15. 15. Rising Above the Noise Takes Money
  16. 16. Social Roles Normalised
  17. 17. So, what are you doing to help your social go from “hoodie” to “shirt and tie” in 2014? @SpringCreekUK

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