About Ever since I can remember I’ve had this love affair with all things digital. It started out as a kid when all I could think about was getting that NES system. Once I had it in my hands I needed the next thing and the next thing until I finally reached the age of 26 and realized that I had a problem… no, I didn’t stop, but now I write about it.
Now I’m Head Spring Creek Group UK, the London branch of a social media marketing and measurement agency headquartered in Seattle, Washington. I work on emerging tech, social, and mobile initiatives for Fortune 500 brands with colleagues at UM, Intitiative, Reprise, Cadreon, and Ansible as part of the Mediabrands Audience Platform.
I have a