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Readings for Lecture 3-5 for Stanford BUS94

Readings for Lecture 3-5 for Stanford BUS94

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  • 1. READINGApril 22- Listening• Case Discussion: EMC2: Delivering Customer Centricity• Article: Tweet Me, Friend Me, Make Me BuyApril 29 – Strategy• Case: OSSCube• Social Marketing to the Business Customer: Chapter 14May 6 – Wrap Up• Social Marketing to the Business Customer: Chapter 15, Appendix• Cluetrain Manifesto: EZ Answers• http://www.cluetrain.com/book/ez-answers.html• Cluetrain Manifesto: Post- Apocoypso• http://www.cluetrain.com/book/post-toasties.html