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Lecture 5 for BUS94 Company is the Content

Lecture 5 for BUS94 Company is the Content

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  • What really went wrongWhere’s the conversation? What the message?
  • Did they learn?Blog: http://www.osscube.com/blogTwitter: https://twitter.com/#!/osscubeFacebook: https://www.facebook.com/OSSCubeG+:https://plus.google.com/u/0/100796486439557640687/postsYouTube: LinkedIN: http://www.linkedin.com/company/osscubeYouTube: http://www.youtube.com/user/osscubeVimeo: http://vimeo.com/osscubehttp://www.osscube.com/
  • Advice?
  • http://www.youtube.com/watch?v=OcxL9ejZCms&list=PLfYGfwYsm2XyZOhV2mQ7Rsdj0IZXd_LUdhttp://www.youtube.com/watch?v=hWxx8v09768&list=PLfYGfwYsm2XyZOhV2mQ7Rsdj0IZXd_LUdhttp://www.investor.jnj.com/releasedetail.cfm?ReleaseID=794192http://www.olysio.com/
  • http://www.getbacktoscratch.com/
  • https://www.facebook.com/StateBicycle
  • Pitch me paintYou have a quote to sell $100K/quarter worth of paint or your fired.Sell me painthttps://www.facebook.com/IdeaPainthttp://www.youtube.com/watch?v=EcSRpSiMB6U&list=FLy_G0AAI5_ILP7wagoPGIsw
  • http://www.pinterest.com/mywebpresenters/best-corporate-videos/http://www.pinterest.com/pin/162974080239429838/http://www.pinterest.com/pin/162974080239833681/

Transcript

  • 1. THE COMPANY IS THE CONTENT LECTURE 5: IT’S ALL ABOUT THE CONVERSATION
  • 2. AGENDA • Class presentation • OSSCube • Conversations: Non-tech examples • Where is it all going?
  • 3. The Case Study
  • 4. OSSCUBE History • Founded in 2006 • Based in North Carolina, offices in India Develop using open source software • Consulting, Education Developed various IT solutions for • Education • Government • Healthcare • IT Successful, technically minded company Focused on customer success
  • 5. MARKETING EPIPHANY Problem: • Company branding wasn’t keeping up with the business • Focus moving from training to consulting/development Change direction of company • Focus on SEO, by more relevant in consulting searches • Streamline lead generation and qualification process • Build a community of developer Go Social!
  • 6. SEO STRATEGY Goals • Drive SEO Content • Anything anywhere Tactics • Maximize traffic on website • Use social networks to push traffic, SEO to website Tools
  • 7. BRAND STRATEGY Goals • Create brand Metrics • Surveys • Customer satisfaction Tactics • Maximize the brand • Use social networks to communicate a brand image Tools
  • 8. THE VERDICT Redundant Kill YouTube Recommendations Find something to say, say it Eliminate channels Greatly improved Consistent voice Updated Conversational
  • 9. SUMMARY (NON-TECH…. TRIED TO FIND SMB)
  • 10. You Your Customer Your customer’s customer #10: PARTICIPATION IN A NETWORKED MARKET CHANGES PEOPLE FUNDAMENTALLY. B2B2C-> Talk to your customer’s customer Get them… …to recommend you
  • 11. #74: WE ARE IMMUNE TO ADVERTISING. JUST FORGET IT • We are NOT immune to CONTESTS
  • 12. #3: CONVERSATIONS AMONG HUMAN BEINGS SOUND HUMAN. THEY ARE CONDUCTED IN A HUMAN VOICE.
  • 13. #16: COMPANIES THAT SPEAK IN THE LANGUAGE OF THE PITCH, ARE NO LONGER SPEAKING TO ANYONE. • Be practical
  • 14. #75: IF YOU WANT US TO TALK TO YOU, TELL US SOMETHING. MAKE IT SOMETHING INTERESTING FOR A CHANGE.
  • 15. WHERE IS IT ALL GOING? 1) 2) 3) 4) 5)
  • 16. WHERE IS IT ALL GOING? 1) Mobile…. 2) 3) 4)
  • 17. WHERE IS IT ALL GOING? 1) 2) Data… 3) 4)
  • 18. WHERE IS IT ALL GOING? 1) 2) 3) Paid… 4)
  • 19. WHERE IS IT ALL GOING? 1) 2) 3) 4) I have no idea….
  • 20. SET YOUR GOALS
  • 21. LISTEN
  • 22. FIND YOUR VOICE
  • 23. MEASURE YOUR IMPACT
  • 24. MARKETS ARE A CONVERSATION
  • 25. THANK YOU