Lecture 5 conversation

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Lecture 5 for BUS94 Company is the Content

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  • What really went wrongWhere’s the conversation? What the message?
  • Did they learn?Blog: http://www.osscube.com/blogTwitter: https://twitter.com/#!/osscubeFacebook: https://www.facebook.com/OSSCubeG+:https://plus.google.com/u/0/100796486439557640687/postsYouTube: LinkedIN: http://www.linkedin.com/company/osscubeYouTube: http://www.youtube.com/user/osscubeVimeo: http://vimeo.com/osscubehttp://www.osscube.com/
  • Advice?
  • http://www.youtube.com/watch?v=OcxL9ejZCms&list=PLfYGfwYsm2XyZOhV2mQ7Rsdj0IZXd_LUdhttp://www.youtube.com/watch?v=hWxx8v09768&list=PLfYGfwYsm2XyZOhV2mQ7Rsdj0IZXd_LUdhttp://www.investor.jnj.com/releasedetail.cfm?ReleaseID=794192http://www.olysio.com/
  • http://www.getbacktoscratch.com/
  • https://www.facebook.com/StateBicycle
  • Pitch me paintYou have a quote to sell $100K/quarter worth of paint or your fired.Sell me painthttps://www.facebook.com/IdeaPainthttp://www.youtube.com/watch?v=EcSRpSiMB6U&list=FLy_G0AAI5_ILP7wagoPGIsw
  • http://www.pinterest.com/mywebpresenters/best-corporate-videos/http://www.pinterest.com/pin/162974080239429838/http://www.pinterest.com/pin/162974080239833681/
  • Lecture 5 conversation

    1. 1. THE COMPANY IS THE CONTENT LECTURE 5: IT’S ALL ABOUT THE CONVERSATION
    2. 2. AGENDA • Class presentation • OSSCube • Conversations: Non-tech examples • Where is it all going?
    3. 3. The Case Study
    4. 4. OSSCUBE History • Founded in 2006 • Based in North Carolina, offices in India Develop using open source software • Consulting, Education Developed various IT solutions for • Education • Government • Healthcare • IT Successful, technically minded company Focused on customer success
    5. 5. MARKETING EPIPHANY Problem: • Company branding wasn’t keeping up with the business • Focus moving from training to consulting/development Change direction of company • Focus on SEO, by more relevant in consulting searches • Streamline lead generation and qualification process • Build a community of developer Go Social!
    6. 6. SEO STRATEGY Goals • Drive SEO Content • Anything anywhere Tactics • Maximize traffic on website • Use social networks to push traffic, SEO to website Tools
    7. 7. BRAND STRATEGY Goals • Create brand Metrics • Surveys • Customer satisfaction Tactics • Maximize the brand • Use social networks to communicate a brand image Tools
    8. 8. THE VERDICT Redundant Kill YouTube Recommendations Find something to say, say it Eliminate channels Greatly improved Consistent voice Updated Conversational
    9. 9. SUMMARY (NON-TECH…. TRIED TO FIND SMB)
    10. 10. You Your Customer Your customer’s customer #10: PARTICIPATION IN A NETWORKED MARKET CHANGES PEOPLE FUNDAMENTALLY. B2B2C-> Talk to your customer’s customer Get them… …to recommend you
    11. 11. #74: WE ARE IMMUNE TO ADVERTISING. JUST FORGET IT • We are NOT immune to CONTESTS
    12. 12. #3: CONVERSATIONS AMONG HUMAN BEINGS SOUND HUMAN. THEY ARE CONDUCTED IN A HUMAN VOICE.
    13. 13. #16: COMPANIES THAT SPEAK IN THE LANGUAGE OF THE PITCH, ARE NO LONGER SPEAKING TO ANYONE. • Be practical
    14. 14. #75: IF YOU WANT US TO TALK TO YOU, TELL US SOMETHING. MAKE IT SOMETHING INTERESTING FOR A CHANGE.
    15. 15. WHERE IS IT ALL GOING? 1) 2) 3) 4) 5)
    16. 16. WHERE IS IT ALL GOING? 1) Mobile…. 2) 3) 4)
    17. 17. WHERE IS IT ALL GOING? 1) 2) Data… 3) 4)
    18. 18. WHERE IS IT ALL GOING? 1) 2) 3) Paid… 4)
    19. 19. WHERE IS IT ALL GOING? 1) 2) 3) 4) I have no idea….
    20. 20. SET YOUR GOALS
    21. 21. LISTEN
    22. 22. FIND YOUR VOICE
    23. 23. MEASURE YOUR IMPACT
    24. 24. MARKETS ARE A CONVERSATION
    25. 25. THANK YOU

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