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Lecture 4   strategy
 

Lecture 4 strategy

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Lecture 4 for BUS94- Strategy

Lecture 4 for BUS94- Strategy

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  • Goals tend to be increased web traffic, engagementNeed to think carefully at outset, what the goal are and how you’re going to measure them
  • Helpful to think about campaignsWhat specifically you want to say?
  • Sales leads- Appcelerator https://www.facebook.com/appceleratorBranding - http://www.appcelerator.com/developers/450k/Banding/sales - http://pinterest.com/appcelerator/app-showcase/Influence the market – IBM SmartPlanet - http://www.ibm.com/smarterplanet/us/en/?re=CS1 (Graham Kittle)Thought leader - http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=1147026Thought leadershiip - Facebook - https://www.facebook.com/IdeaPaintCustomerfeedback - https://www.facebook.com/peopleforasmarterplanetCustomer engagement – Twitter - http://www.oracle.com/us/social-media/twitter/index.htmlOracleblogs - https://twitter.com/OracleBlogs
  • Facebook - https://www.facebook.com/IdeaPaintTwitter - http://www.oracle.com/us/social-media/twitter/index.htmlOracleblogs - https://twitter.com/OracleBlogsGoogle+ - IntelLinkedIn - http://www.linkedin.com/groups?gid=1646497&trk=myg_ugrp_ovrYouTube – Blogs - https://blog.mozilla.org/apps/
  • Generally ROI is expressed as a percentageIN this instance, you’re looking
  • Goals tend to be increased web traffic, engagementNeed to think carefully at outset, what the goal are and how you’re going to measure them
  • Goals tend to be increased web traffic, engagementNeed to think carefully at outset, what the goal are and how you’re going to measure them
  • What really went wrongWhere’s the conversation? What the message?
  • Did they learn?Blog: http://www.osscube.com/blogTwitter: https://twitter.com/#!/osscubeFacebook: https://www.facebook.com/OSSCubeG+:https://plus.google.com/u/0/100796486439557640687/postsYouTube: LinkedIN: http://www.linkedin.com/company/osscubeYouTube: http://www.youtube.com/user/osscubeVimeo: http://vimeo.com/osscube
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Lecture 4   strategy Lecture 4 strategy Presentation Transcript