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Lecture 2   goals listening
 

Lecture 2 goals listening

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Lecture 2: Goals and Listening- Company is the Content Stanford BUS94

Lecture 2: Goals and Listening- Company is the Content Stanford BUS94

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  • Rise of new category of ecosystem partner-> the influencerThe person who seems to be in the know, who people just listen to
  • https://www.facebook.com/Intel
  • http://newsroom.cisco.com/
  • http://blog.hubspot.com/
  • https://twitter.com/DellCares
  • Demo: manualHootsuiteLinkedIn GroupsReddithttp://www.linkedin.com/today/?trk=tod3-top-navGo back to examples
  • Define inbound marketing. Contrast with outbound marketingv
  • List and describe the three skills (according to HubSpot) to maximize inbound marketing.
  • Why less expensive? Distribution is free. Reaching 100s millions for free? How much for advertising?Why more effective? Longer sales cycles. More complex decisions? More people involved in decision

Lecture 2   goals listening Lecture 2 goals listening Presentation Transcript