ASSIGNMENTAll• Read case study and be ready to discuss in classPass/Fail students:• Answer the attached questions and submit before class via email firstname.lastname@example.org• Answers can be in short paragraphs or bullet points.• One page is sufficient
HUBSPOT QUESTIONSDefine inbound marketing. Contrast with outbound marketingList and describe the three skills (according to HubSpot) tomaximize inbound marketing.Why do you think inbound marketing is less expensive thanoutbound marketing?Why do B2B companies derive greater value from inboundmarketing (and HubSpot’s offering) than B2C?
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