1. ASSIGNMENTAll• Read case study and be ready to discuss in classPass/Fail, and Grade Requested students:• Answer the attached questions and submit before class via email email@example.com• Answers can be in short paragraphs or bullet points.• One page is sufficient
2. EMC QUESTIONSDefine EMC’s customer centric approach. Why is socialmedia ideal to support customer centricity?Look at EMC’s website (www.emc.com) Find one example ofinbound marketing, one example of customer listening.What is a “VAR”? How can social media help EMC maintainclose customer relationships, despite its reliance on VARs?