EMC case questions

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Stanford Bus 94 questions for EMC case study

Stanford Bus 94 questions for EMC case study

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  • 1. ASSIGNMENTAll• Read case study and be ready to discuss in classPass/Fail, and Grade Requested students:• Answer the attached questions and submit before class via email ronpiovesan@gmail.com• Answers can be in short paragraphs or bullet points.• One page is sufficient
  • 2. EMC QUESTIONSDefine EMC’s customer centric approach. Why is socialmedia ideal to support customer centricity?Look at EMC’s website (www.emc.com) Find one example ofinbound marketing, one example of customer listening.What is a “VAR”? How can social media help EMC maintainclose customer relationships, despite its reliance on VARs?