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Company is the Conten: Lecture 1- Core Themes
 

Company is the Conten: Lecture 1- Core Themes

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Lecture 1 for BUS94 Stanford course Company is the Content

Lecture 1 for BUS94 Stanford course Company is the Content

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  • Why are you here?We’re talking about internet tools so people can share cat videos and Lady Gaga rumorsFacebook-> started by a guy in a dormroomTwitter-> a profound thought in 140 charactersSlideShare-> right, we don’t get enough powerpointYoutube: http://www.youtube.com/watch?v=jNQXAC9IVRw
  • http://www.youtube.com/watch?v=QUCfFcchw1w
  • System used to be striaghtforwardInfo comes into a companyCompany targets info outside
  • Strategy remained the same-> newer tools meant newer tacticsGoogle became popular-> value of search was understoodLots of email tools, CRM toolsBut overall the picture was consistent-> get market info and communicate it to the market in a controlled and predictable manner
  • Rise of new category of ecosystem partner-> the influencerThe person who seems to be in the know, who people just listen to
  • Social tools
  • Mark Zuckerberg 15 yrs oldGoogle- 1 year oldApple stock $8 -> over $450 once peaked over $700
  • So what happened?How did things evolve from the classic strucutre up to 2003 until everything came apart in 2009How did the 95 Thesis of the Cluetrain Manifesto go from a piece of “gonzo marketing” to common practice.
  • Who is saying something:Cisco - http://newsroom.cisco.com/Intel - https://www.facebook.com/IntelMetaSwitch - http://www.telecompetitor.com/tag/carrier-evolution/ HubSpothttps://twitter.com/HubSpot (300 person company, not that big)Dell TechCenter - http://en.community.dell.com/techcenter/default.aspx
  • Newsroom.cisco.com
  • http://www.telecompetitor.com/tag/carrier-evolution/
  • https://www.facebook.com/Intel
  • http://en.community.dell.com/techcenter/default.aspx

Company is the Conten: Lecture 1- Core Themes Company is the Conten: Lecture 1- Core Themes Presentation Transcript