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Questions for Cisco case study BUS94

Questions for Cisco case study BUS94

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  • 1. Cisco Questions In what way was the 100% digital strategy appropriate for the ASR 1000 launch? Cisco used a multi-channel approach (YouTube, Facebook, blog, Second Life, etc.), do you think this was a good idea? Why/why not? Cisco used colorful characters and games to demonstrate the power of its ASR1000. Did that work?