Branding and Social Media


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Brand yourself to use Social media to find a job or to land business prospects!

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Branding and Social Media

  1. 1. BRANDING & SOCIAL MEDIA:How to help your dream job/client find you.<br />Ron Kubitz<br />Recruiting/Training Manager<br />Brayman Construction Corp.<br />
  2. 2. STC PittsburghEmployment Roundtable<br />January 22, 2011<br />
  3. 3. Hiring manager opens requisition<br />HR sends to internal audiences first<br />Externally, goes to traditional job boards ($$ waster)<br />Recruiters drown in resumes (time waster)<br />Hiring manager often may not move forward<br />The Realities of Recruitment<br />
  4. 4. When you find possibilities online:<br /> You are one of hundreds applying for this gig.<br /> You have no idea of the environment/chemistry.<br /> Recruiters often act as gauntlets rather than as <br /> knowledgeable advocates. They are not incented <br /> or bound to read every resume or even to <br /> maintain communication.<br /> You’re not in the driver’s seat.<br /> Hope tends to pile up on questionable opportunities <br /> as you wait for a call that most likely never comes.<br />Spray and Pray<br />
  5. 5. …is about being found/or covertly finding more than busting your way in.<br />The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.<br />Be trusted and be recommended, rather than being an intruder.<br />In the review/interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!<br />Job-Hunt 2011….<br />
  6. 6. You’re in the driver’s seat.<br />You’re less likely to be blocked.<br />You’ll have a better match if they can find out<br /> more about you prior to contacting you.<br />Be found…or covertly find!<br />
  7. 7. Research the types of people and companies you would want to work with/for. (Linkedin, Facebook, Twitter,<br />Determine the best approach to branding yourself.<br />Create a social presence that will maximize being found.<br />The Social Media Job Hunt<br />
  8. 8. A brand is a PROMISE<br />The experience someone will always have<br />The benefit they’ll always receive<br />The unique difference that will always be there<br /> A brand is strongest through clear messaging and consistent delivery, crafted for the people who will care, in a way that benefits THEM.<br />Create Your Brand<br />
  9. 9. YOU are a brand.<br />A promise to:<br /> Friends<br /> Future employees<br /> Society<br />
  10. 10. How do I build trust with prospective customers?<br />Demonstrate intellectual capital: know your stuff.<br />Demonstrate a vision for this profession/market.<br />Show that others took a chance on you and were highly rewarded.<br />Show that you’re easy to work with, ethical<br /> …trustworthy.<br />Build Trust for Your Brand<br />
  11. 11. How do you empower others to spread their <br />trust in your offering?<br />Give customers a voice. (Referrals)<br />Amplify their words about you. (Recommendations)<br />Make sharing your value effortless.<br />Trust…<br />
  12. 12. What’s your vision for your career in 2016?<br /> What do you want to be known for?<br /> What kinds of people do you want to attract?<br /> Art director: marketing directors, creative <br /> directors<br />Digital PR wunderkind: agency heads, marketing teams<br /> Where do those people “live” online?<br />Determine Your Goals/Audience<br />
  13. 13. …on-line, at a job fair or in an interview.<br />Trustworthy? Hard-working? Funny? Flexible? <br />All about facts? All about ideas? <br />Leave the detail for later: what’s the one takeaway you’d want to leave behind in an elevator ride besides “I’m available?”<br />That single takeaway should be integrated in every place you engage with people.<br />“I accomplish what I go after.”<br />“I have an upbeat passion about this career.”<br />The Message-What Should I Say?<br />
  14. 14. What do people have time for? Respect time starvation. Too Much Information (TMI) is not a selling point.<br />Which media would best convey what you’re about?<br /> Linkedin<br /> Facebook<br /> Twitter<br /> Blogging<br />How Do I Engage?<br />
  15. 15. Create a complete profile (Resume)-Buzzwords<br />Recommendations<br />Research people-Send resumes<br />Research companies-Company profiles<br />Build your network<br />Join groups<br />Jobs links—Groups/Linkedin<br />Slideshare<br />Q&A<br />Social Tools--Linkedin<br />
  16. 16. Facebook<br />Personal connections<br />Keep it “G” rated<br />Company/Jobs pages <br />Blogs<br />Profession oriented<br />Written from a “hire me” perspective <br />Facebook/Blogs<br />
  17. 17. Twitter<br />Twitter jobs/Company jobs pages<br />Share relevant professional information<br />ETC...<br /><br /><br />Flickr<br />YouTube<br />Twitter, ETC<br />
  18. 18. Be honest above all! Lies will be exposed and <br /> in a public fashion.<br /> Be transparent – offer proof, everywhere.<br /> Be real and relatable.<br /> No need for extra formality.<br /> Extra informality can torpedo you – is it <br /> worth the risk?<br /> Clarity, brevity and audibility!<br /> Think engagement and dialogue.<br />Rules of Engagement<br />
  19. 19. Make time. When jobs are scarce, your approach will need to change.<br /> Why not have a leg up on all the other (even more qualified) prospects?<br />Spray and pray is DEAD. You know it. So open your mind to seeing yourself as a valuable free-agent specialist, rather than a peg for a hole.<br />I Have No time For This!<br />
  20. 20. Ron Kubitz<br />Recruiting/Training Manager-Brayman Const.<br /><br /><br /><br />Thank You!<br />