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Background & Experience Over 20 Years Experience Recruiting for Engineering, Construction and related positions Training Manager Recruiting & Sales Manager Corporate Recruiter Prominent Blogger on Topics Related to Recruiting, HR, Training, and Careers AIRS, CPC Certified SHRM/PHRA Member
Define Web 2.0 and identify methods to utilize social media for the betterment of your corporation or individual circumstances.
Create Enthusiasm and Familiarity with the many facets of Social Networking .
Identify “Good and the Bad” of Social Networking.
Objectives Learn how to get started using Social Media Discover relevant Social Mediatools effective in improvingbenefits communication Understand the importance of having a Social Media Policy
How many of you are using the Social Web?
What is Web 2.0? Web 2.0 is a collection of technologies that allow users to interact with online content. Blogs Micro-Blogs Podcasts/Videos Social Networks User Forums
What is Web 2.0? Users can participate, control, and guide the experience. Centered on user experience, Web 2.0 allows for a variety of inventive and functional employee benefits communication strategies.
The Numbers 65% of organizations plan to increase the use of social networking technologies *. 56% of Social Media users are utilizing their favorite sites daily*. Companies continue to explore Social Media as the next communication frontier and a vital part of an overall benefits communication strategy*. *Source: Towers Watson
The Numbers - Continued
By 2012, the number of people regularly reading blogs is expected to grow to 145 million*.
The number of people who visit social networks regularly is projected to increase to 115 million by 2013*.
Podcast audience is expected to increase 251% by 2012*.
Advantages of using Social Media for Benefits Communication
Boosts Retention and can attract the best employees.*
Increases productivity while decreasing absenteeism.*
Reduces overall health care costs.*
Human Contact Element.
Real time feedback.
Increases Employee Engagement.
Advantages Loyal employees aren’t necessarily those with the most expensive benefits, but those who understand their benefits and how to make the most of them! Communications leads to better choices which in turn leads to reduced costs! Without effective benefits/wellness communications strategies, you cannot change negative employee choices! Better communications inspire trust which increases shareholder returns!
Getting Started 1. Lay the foundation—Make sure that you have easily accessible and effective online benefits resources. 2. Have a strategy: What are your objectives? Decide on core objectives! Who are you talking to? Employee/family demographics! What is a wise use of $$? Communications website, blog, videos etc?? What is going to have a long term ROI? Participate/Monitor
Understand the Tools: BLOGS Simple and easy way to create web content and self publish Response Dialog Great first step
Blogs—Uses & Tips Add a blog to your benefits website or intranet Reminders Features Articles Employee Feedback Set a realistic schedule Post often during busy times (enrollment) All posts should have actionable information Moderated blogs!
Understanding Micro-Blogs Micro-Blogs Twitter Short updates More interactivity Quick response/feedback
Micro-Blogs Uses & Tips Twitter for reminders and updates Quick and helpful hits Pull the feed into your website/intranet/other Social Media Twitter can be received/viewed online, Twitter apps, mobile phone, etc! Twitter aids available online
Understanding Podcasts/Videos Podcasts/Videos You Tube Online downloadable audio and video clips Play on computer or iPod Can listen to at anytime
Podcasts/Videos Uses & Tips Makes content more exciting and inviting Explain benefits changes, new programs, misconceptions Demonstrate wellness features/activities Video contests boost participation Interviews with benefits team members Be professional and of high quality Use caution if inviting employee videos
Understanding Social Networks
Company Benefits Sub-Groups
Powerful tool for distributing ideas and information
Social Networks Uses & Tips Facebook Wellness or Benefits Group Ditto for LinkedIn Gets families involved Dialog Build internal Social Networks Many wellness and health carriers are building social networking into their tools! Peer influence… Social networks lead to increased participation!
Understanding User Forums What: Moderated online discussions around a specific topic. Why: Allows for idea swapping and answers exchange by employees, families, benefits staff. Information is easy to find and information is shared and utilized. Tips: Make sure it is a good fit for you. Requires monitoring at all times.
Keys to Success Make it an on-going dialog Use conversational tone Start slow..have goals Share personal stories Feedback is a good thing
“If you build it they will come.”
“You had me at hello.”
“(Mrs. Robinson) You are trying to seduce me.”
“Fasten your seatbelts. It’s going to be a bumpy night.”
“I’ll be back.”
Dangers (Legal) of Social Networking Businesses Need to:
Assess the benefit of using social networking group sites also create a policy on Web 2.0 usage.
Create policy/ground rules on personal postings on both corporate sites and personal sites. Focus on “do’s” versus the “do not’s”.
Introduce the policy and keep up to date.
Must align with ethics code and Handbook E-Mail Policy Confidentiality and Nondisclosure Discrimination/harassment Consult an Attorney
Dangers cont. Educate employees regarding use of Social Media Require disclaimers Use real names/identities Tell the truth and do not disparage Do not identify customers, partners or clients Work versus Play Training!
In Conclusion: In a forum where 200+ million people can be reached each month, social networking is an efficient, cost effective and limitless tool for investing in your company by investing in your benefits communication and in turn reaping the benefits in terms of employee engagement!