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What is Web 2.0? Web 2.0 is a collection of technologies that allow users to interact with online content. Blogs Micro-Blogs Podcasts/Videos Social Networks User Forums
What is Web 2.0? Users can participate, control, and guide the experience. Centered on user experience, Web 2.0 allows for a variety of inventive and functional employee benefits communication strategies.
The Numbers 65% of organizations plan to increase the use of social networking technologies *. 56% of Social Media users are utilizing their favorite sites daily*. Companies continue to explore Social Media as the next communication frontier and a vital part of an overall benefits communication strategy*. *Source: Towers Watson
Advantages Loyal employees aren’t necessarily those with the most expensive benefits, but those who understand their benefits and how to make the most of them! Communications leads to better choices which in turn leads to reduced costs! Without effective benefits/wellness communications strategies, you cannot change negative employee choices! Better communications inspire trust which increases shareholder returns!
Getting Started 1. Lay the foundation—Make sure that you have easily accessible and effective online benefits resources. 2. Have a strategy: What are your objectives? Decide on core objectives! Who are you talking to? Employee/family demographics! What is a wise use of $$? Communications website, blog, videos etc?? What is going to have a long term ROI? Participate/Monitor
Understand the Tools: BLOGS Simple and easy way to create web content and self publish Response Dialog Great first step
Blogs—Uses & Tips Add a blog to your benefits website or intranet Reminders Features Articles Employee Feedback Set a realistic schedule Post often during busy times (enrollment) All posts should have actionable information Moderated blogs!
Understanding Micro-Blogs Micro-Blogs Twitter Short updates More interactivity Quick response/feedback
Micro-Blogs Uses & Tips Twitter for reminders and updates Quick and helpful hits Pull the feed into your website/intranet/other Social Media Twitter can be received/viewed online, Twitter apps, mobile phone, etc! Twitter aids available online
Understanding Podcasts/Videos Podcasts/Videos You Tube Online downloadable audio and video clips Play on computer or iPod Can listen to at anytime
Podcasts/Videos Uses & Tips Makes content more exciting and inviting Explain benefits changes, new programs, misconceptions Demonstrate wellness features/activities Video contests boost participation Interviews with benefits team members Be professional and of high quality Use caution if inviting employee videos
Powerful tool for distributing ideas and information
Social Networks Uses & Tips Facebook Wellness or Benefits Group Ditto for LinkedIn Gets families involved Dialog Build internal Social Networks Many wellness and health carriers are building social networking into their tools! Peer influence… Social networks lead to increased participation!
Understanding User Forums What: Moderated online discussions around a specific topic. Why: Allows for idea swapping and answers exchange by employees, families, benefits staff. Information is easy to find and information is shared and utilized. Tips: Make sure it is a good fit for you. Requires monitoring at all times.
Keys to Success Make it an on-going dialog Use conversational tone Start slow..have goals Share personal stories Feedback is a good thing
Must align with ethics code and Handbook E-Mail Policy Confidentiality and Nondisclosure Discrimination/harassment Consult an Attorney
Dangers cont. Educate employees regarding use of Social Media Require disclaimers Use real names/identities Tell the truth and do not disparage Do not identify customers, partners or clients Work versus Play Training!
In Conclusion: In a forum where 200+ million people can be reached each month, social networking is an efficient, cost effective and limitless tool for investing in your company by investing in your benefits communication and in turn reaping the benefits in terms of employee engagement!