LinkedIn to Linked Together
Modern Technology: Maximizing Benefits and Minimizing Risks
HR Professionals Conference
October 19 – 20, 2010
Presented by Ron Kubitz, CPC
Recruiting / Training Manager
Brayman Construction Corporation
Improve corporate branding using LinkedIn.
Illuminate the candidate experience and increase employee engagement using
Utilize LinkedIn methodology learned to improve recruiting, marketing, and business
LinkedIn is an online network intended for working professionals and represents
over 150 industries.
LinkedIn has become the center of the Web for:
Networking with colleagues
Sourcing potential clients
Creating new business prospects
Exploring new employment opportunities
70 million active users
7.9 million visitors per month
76% have at least a four-year college degree.*
*Source: Green Dot Interactive 2009
LinkedIn and Employee Engagement
Fosters employee productivity.
LinkedIn corporate information pages are most effective. Creates followers.
Corporate group pages are an excellent form of communication; in some cases
better than e-mail.
Creates more active employee participation and greater satisfaction.
Current employees can be our best marketing and advertising tool.
Benefits of Recruiting Through LinkedIn
Attracts passive and other top quality candidates.
Builds a more personal relationship.
Improves corporate branding.
Improves the candidate experience.
Human contact element.
Increases traffic to corporate website
Reduces recruiting costs.
Increases employee engagement.
Business Development Benefits of Using LinkedIn
Focus on targeted clients
Research for new opportunities
Research for partnering opportunities
Free database of potential clients and contacts
Follow these steps to begin your LinkedIn networking experience.
1. Join LinkedIn and set up an account (free). Better yet, have someone you
know invite you to join.
2. Set up a public profile which can be edited / updated at any time going
forward. Be detailed and complete 100% including a photo.
3. Grow your network! Invite others and be invited to join other networks!
4. Join groups.
5. Create a company profile for your company (followers).
6. Create a group for your company.
7. Search for talent.
How do I set up and manage my LinkedIn account?
Email Confirmation and Network
With social networks, numbers do matter!
Adding connections to your professional network.
Do this at any time.
LinkedIn will suggest contacts.
Different etiquette for “connections” than friends on other social networks
Create a profile and start INVITING!
Groups – industry specific – Join! Invite senders.
Post jobs / search jobs
Company pages / contacts
Search tools – people / jobs / companies
Questions / answers