Presentation and publicity

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Presentation given for the Founder Institute

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Presentation and publicity

  1. 1. ronnie overgoor dutch marketFriday, January 20, 12
  2. 2. presentation and publicity lessons i’ve learnedFriday, January 20, 12
  3. 3. GIVING PRESENTATIONS IS A PROFESSIONFriday, January 20, 12
  4. 4. not everybody is a talent giving presentations is a professionFriday, January 20, 12
  5. 5. like it, passion is the magic giving presentations is a professionFriday, January 20, 12
  6. 6. if you got ten minutes, make it in ten minutes giving presentations is a professionFriday, January 20, 12
  7. 7. messaging (not to many) giving presentations is a professionFriday, January 20, 12
  8. 8. don’t do it the usual way, entertain! giving presentations is a professionFriday, January 20, 12
  9. 9. don’t use too much txt giving presentations is a professionFriday, January 20, 12
  10. 10. no clip art, buy a mac giving presentations is a professionFriday, January 20, 12
  11. 11. www.slideshare.net/ ronnieovergoor/theartofpresenting giving presentations is a professionFriday, January 20, 12
  12. 12. SOCIAL MEDIAFriday, January 20, 12
  13. 13. social media is reach social mediaFriday, January 20, 12
  14. 14. use timing in messaging (11pm tweet blue shots) social mediaFriday, January 20, 12
  15. 15. follow right people / right tags social mediaFriday, January 20, 12
  16. 16. push your corporate account with tooling (tweetadder works for me) social mediaFriday, January 20, 12
  17. 17. use it as a human google, find help social mediaFriday, January 20, 12
  18. 18. IDOLSFriday, January 20, 12
  19. 19. can be reached, often easily idolsFriday, January 20, 12
  20. 20. be short and clear about reason why idolsFriday, January 20, 12
  21. 21. ronnie@, ronnie.overgoor@, rovergoor@, r.overgoor@, overgoor@ idolsFriday, January 20, 12
  22. 22. make them your board of advisors (also good for pr) idolsFriday, January 20, 12
  23. 23. PR AND PUBLICITYFriday, January 20, 12
  24. 24. bring news, no promo be objective, neutral pr and publicityFriday, January 20, 12
  25. 25. put promo in quotes pr and publicityFriday, January 20, 12
  26. 26. use research, a social problem, broaden your solution (mint: finance mgt / role banks / etc.) pr and publicityFriday, January 20, 12
  27. 27. know the journalists (social!) pr and publicityFriday, January 20, 12
  28. 28. messaging! create own headline! pr and publicityFriday, January 20, 12
  29. 29. proposition vs all you do pr and publicityFriday, January 20, 12
  30. 30. don’t say everything instead of lying pr and publicityFriday, January 20, 12
  31. 31. easy to distribute (txt/images) pr and publicityFriday, January 20, 12
  32. 32. build a story (ghana) pr and publicityFriday, January 20, 12
  33. 33. write a book pr and publicityFriday, January 20, 12

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