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Presentation and publicity

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Presentation given for the Founder Institute

Presentation given for the Founder Institute

Published in: Technology, Business

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Transcript

  • 1. ronnie overgoor dutch marketFriday, January 20, 12
  • 2. presentation and publicity lessons i’ve learnedFriday, January 20, 12
  • 3. GIVING PRESENTATIONS IS A PROFESSIONFriday, January 20, 12
  • 4. not everybody is a talent giving presentations is a professionFriday, January 20, 12
  • 5. like it, passion is the magic giving presentations is a professionFriday, January 20, 12
  • 6. if you got ten minutes, make it in ten minutes giving presentations is a professionFriday, January 20, 12
  • 7. messaging (not to many) giving presentations is a professionFriday, January 20, 12
  • 8. don’t do it the usual way, entertain! giving presentations is a professionFriday, January 20, 12
  • 9. don’t use too much txt giving presentations is a professionFriday, January 20, 12
  • 10. no clip art, buy a mac giving presentations is a professionFriday, January 20, 12
  • 11. www.slideshare.net/ ronnieovergoor/theartofpresenting giving presentations is a professionFriday, January 20, 12
  • 12. SOCIAL MEDIAFriday, January 20, 12
  • 13. social media is reach social mediaFriday, January 20, 12
  • 14. use timing in messaging (11pm tweet blue shots) social mediaFriday, January 20, 12
  • 15. follow right people / right tags social mediaFriday, January 20, 12
  • 16. push your corporate account with tooling (tweetadder works for me) social mediaFriday, January 20, 12
  • 17. use it as a human google, find help social mediaFriday, January 20, 12
  • 18. IDOLSFriday, January 20, 12
  • 19. can be reached, often easily idolsFriday, January 20, 12
  • 20. be short and clear about reason why idolsFriday, January 20, 12
  • 21. ronnie@, ronnie.overgoor@, rovergoor@, r.overgoor@, overgoor@ idolsFriday, January 20, 12
  • 22. make them your board of advisors (also good for pr) idolsFriday, January 20, 12
  • 23. PR AND PUBLICITYFriday, January 20, 12
  • 24. bring news, no promo be objective, neutral pr and publicityFriday, January 20, 12
  • 25. put promo in quotes pr and publicityFriday, January 20, 12
  • 26. use research, a social problem, broaden your solution (mint: finance mgt / role banks / etc.) pr and publicityFriday, January 20, 12
  • 27. know the journalists (social!) pr and publicityFriday, January 20, 12
  • 28. messaging! create own headline! pr and publicityFriday, January 20, 12
  • 29. proposition vs all you do pr and publicityFriday, January 20, 12
  • 30. don’t say everything instead of lying pr and publicityFriday, January 20, 12
  • 31. easy to distribute (txt/images) pr and publicityFriday, January 20, 12
  • 32. build a story (ghana) pr and publicityFriday, January 20, 12
  • 33. write a book pr and publicityFriday, January 20, 12