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Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
Fashion Event 2010   Ronnie Overgoor
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Fashion Event 2010 Ronnie Overgoor

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  • 1. FASHION EVENT 2010 “WHERE RETAIL MEETS WHOLESALE” 28 OKTOBER Wednesday, October 27, 2010
  • 2. social media “de zin en de onzin” ronnie overgoor Wednesday, October 27, 2010
  • 3. social media “de zin en de onzin” ronnie overgoor Wednesday, October 27, 2010
  • 4. social media “de zin en de onzin” ronnie overgoor Wednesday, October 27, 2010
  • 5. social media “de zin en de onzin” ronnie overgoor Wednesday, October 27, 2010
  • 6. Wednesday, October 27, 2010
  • 7. Mark Zuckerberg •oprichter facebook •opgericht 2004 •26 jaar •vermogen 7 miljard •half miljard gebruikers •8% total us traffic Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 8. Sergey Brin •mede oprichter google •opgericht 1997 •37 jaar •vermogen 17.5 miljard •24000 medewerkers •$ 7.29 miljard winst (Q3) Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 9. Steve Chen •mede oprichter youtube •opgericht 2005 •32 jaar •verkocht yt voor 1.65 miljard aan google Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 10. Raymond Spanjar •mede oprichter hyves •opgericht 2004 •33 jaar •vermogen 25 miljoen •11 miljoen leden •2.5 miljoen krabbels/dag Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 11. zij creëren onze online wereld waar we zaken doen communiceren reclame maken lol hebben ruzie maken leven Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 12. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 13. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 14. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 15. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 16. 1996 Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 17. Wednesday, October 27, 2010
  • 18. 2010 Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 19. Wednesday, October 27, 2010
  • 20. en da’s allemaal heel gewoon voor Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 21. Wednesday, October 27, 2010
  • 22. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 23. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 24. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 25. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 26. that’s it Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 27. geen excuus meer voor onwetendheid zij hoeven niet alles te weten zij weten alles te vinden.. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 28. 13.160 results Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 29. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 30. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 31. 1.950.000 results Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 32. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 33. 291.000 results Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 34. 684 results Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 35. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 36. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 37. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 38. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 39. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 40. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 41. Hey Ronnie, Supertrash is een merk dat sinds enkele jaren erg hard aan de weg timmert in kledingland. Eigenaresse (Brabantse gezelligheid/Amsterdamse zakelijkheid) schoot met haar design gestylde kleding voor oudere meiden en jong voelende dames direkt in de roos. De prijs was voor de markt goed (midden prijs segment) en de stijl was voor de winkeliers prettig in te passen naast hoog segment A merken. Als persoon heeft ze zichzelf tegelijkertijd perfect gemarket in BN'ers land. Ze is aantrekkelijk, gezellig, aangenaam bitchy en vertoeft in de goede "party-scene". De produkten zijn volwassen (worden ook wel te jong verkocht) en enigszins uitgaans gericht. Sexy en door sommige ook wel ordinair betiteld. Persoonlijk vind ik het een tikje teveel glamour/PC Hooftstraat gehalte hebben. Moet toch een beetje denken aan dames met een klein hondje/rode strik en een geleasde neger in strak pak er naast. De kleding is volop te koop in erg veel winkels momenteel en op het net. O.a. om die reden (ditrubutiekanalen beginnen vol te raken) is het merk Stenim door dezelfde dame opgezet. Dit wordt gebracht als de jeans variant, maar uitbreiding verkooppunten (zonder commentaar te krijgen van de buurman) is wel degelijk een reden. Hoop je hiermee geholpen te hebben. Leuk om je helpen zo en spreek je vast wel een keer. Gr Richard Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 42. het is een kwestie van delen, delen en delen Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 43. en alles mobiel Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 44. ZIN EN ONZIN, DE TOP 6 Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 45. ONZIN. mijn website is heel belangrijk Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 46. ONZIN. ik moet twitteren Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 47. ONZIN. social media heeft geen effect op mijn bedrijf Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 48. ONZIN. ik bepaal communicatie/pr Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 49. ONZIN. gewoon maar wat doen Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 50. ONZIN. social media heeft geen businessmodel H&M Facebook 4.576.517 people like this... Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 51. ZIN. social media is netwerk Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 52. ZIN. social media is bereik Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 53. ZIN. google loves social media Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 54. ZIN. gebruik communities die er al zijn Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 55. ZIN. leg marketingbudget en strategie onder de loep ‘digitaal’ en ‘social’ zijn geen aparte werelden, maar lopen OVERAL doorheen. Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 56. ZIN. niet negeren, kijk en luister iig Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 57. Wednesday, October 27, 2010
  • 58. ZIN. relativeer je eigen autoriteit Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010
  • 59. succes en dank! Fashion Event 2010 “ Where Retail meets Wholesale” 28 oktober 2010 Wednesday, October 27, 2010

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