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Aweber List Segmentation and Automation
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Aweber List Segmentation and Automation

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Watch my YouTube video for a walkthrough of Aweber list segmentation and automation: https://www.youtube.com/watch?v=NL0um-CFXU8 …

Watch my YouTube video for a walkthrough of Aweber list segmentation and automation: https://www.youtube.com/watch?v=NL0um-CFXU8

This document goes through several strategies for segmenting and automating your email autoresponders and email list.

You'll see how to add subscribers to a master email list, you'll learn about how to include or exclude subscribers when sending out Aweber broadcast emails, and you'll see how you can "daisy chain" email autoresponders... plus there are some strategies to AUTOMATE your list segmentation based on link clicks and triggers.

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  • 1. From the question bag: RONNIE NIJMEH ron@plr.me • PLR.me Do you create new lists for each product in Aweber? If so, do you also auto add that new contact to your general list? Do you have other ways you segment your lists?
  • 2. DISCLAIMER ALL RIGHTS RESERVED. No part of this report may be modified or altered in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author. AFFILIATE DISCLAIMER. The short, direct, non-legal version is this: Some of the links in this report may be affiliate links which means that I earn money if you choose to buy from that vendor at some point in the near future. Yes, I am proud that I feed my family by finding the best resources on the net and sharing them with you and I am humbled and thankful that you trust me to do so. I do not choose which products and services to promote based upon which pay me the most, I choose based upon my decision of which I would recommend to a dear friend. You will never pay more for an item by clicking through my affiliate link, and, in fact, may pay less since I negotiate special offers for my readers that are not available elsewhere. DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. The report is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author nor his affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This report is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental. © ACQYR Inc., PLR.me & Ronnie Nijmeh AWEBER LIST SEGMENTATION AND AUTOMATION STRATEGIES © ACQYR INC., PLR.ME & RONNIE NIJMEH 2 http://www.plr.me
  • 3. THE QUESTION... his is a great question about list building and list segmentation. Do I create a new list for each product that has its own landing page? Typically, yes. If products are unrelated, I typically create a separate sub-list within AWeber. Why? Because I want to know what people are buying so I can target related offers to them. If someone is buying, in my case, self-help licensed content, that’s going to be very different than if they’re buying finance licensed content. We want to segment those people. If I have a self-help related offer I will target the self-help buyers, and if I have a finance-related offer I would target the finance buyers. Of course, if the topic is related, so let’s say you have Stress Volume 1, Volume 2, Volume 3 and so on, those customers can be on the same list. T AWEBER LIST SEGMENTATION AND AUTOMATION STRATEGIES © ACQYR INC., PLR.ME & RONNIE NIJMEH 3 http://www.plr.me
  • 4. WHAT ABOUT ADDING CLIENTS TO A “MASTER LIST”? Do I add the contacts to a main or general list? Yes, I do. In fact, that can be done automatically with AWeber. Let me show you how this works. I have a master list in Aweber. You can see I have this setting: “Subscribe to the master list when the subscriber scribes to,” any of the other lists. I have a lot of automation rules here. This happens automatically. There are a couple of important notes about this... First of all, this happens without requiring a double opt-in. When you have this automation rule, as far as I know, there is no double opt-in required, meaning... ...if they subscribe to the “plrlifetime” list as shown in the screenshot, they’re automatically subscribed to the “master” list and they don’t have to confirm their email address again. But you have to do this right away. This automation rule only applies for new subscribers. AWEBER LIST SEGMENTATION AND AUTOMATION STRATEGIES © ACQYR INC., PLR.ME & RONNIE NIJMEH 4 http://www.plr.me
  • 5. The second important note is that Aweber counts email addresses multiple times if they are on different lists. Meaning... if the same person is on the 4 separate email lists, they are counted as a subscriber four times. So if you have a 500-subscriber limit, and you have 100 subscribers on 5 different lists each. That counts as 500 people. It’s really frustrating and silly, right? But there isn’t much we can do, other than politely asking Aweber to re-consider how they count subscribers. :) It really should be based on the email address, not the number of lists that they’re on, but just keep that in mind, because you may end up paying more for your list for this segmentation. HOW TO USE INCLUDE/EXCLUDE LISTS WHEN SENDING AWEBER BROADCAST EMAILS Here’s another trick. You don’t necessarily need to have a master list, because there is something you can do, and I’ll show you an example. When you broadcast emails in Aweber, look for the “Include or Exclude Other Lists” checkbox. If you scroll down, you can actually include or exclude lists. You’ll see all the different lists that you can include or exclude. AWEBER LIST SEGMENTATION AND AUTOMATION STRATEGIES © ACQYR INC., PLR.ME & RONNIE NIJMEH 5 http://www.plr.me
  • 6. Let’s say I’m sending an offer relating to self-help. I can include all the lists except for, for example, finance people. I can just click on “Exclude,” and everyone that’s on the finance list will not get the email, and anyone on the include list will get the email, and so you don’t necessarily need a master list anymore. What are some other ways of segmenting your list? What are some ways of dripping different emails to different emails? Let me tell you... :) AWEBER LIST SEGMENTATION & DAISY CHAINING AUTORESPONDERS STRATEGY Here are some additional tricks for you. For example, I have a free self-help pack. If somebody wants the free self-help pack, there are actually eight messages in this series. That’s not a lot of messages. You might think there should be more messages in that. Well there are, and I’ll show you what I’ve done. AWEBER LIST SEGMENTATION AND AUTOMATION STRATEGIES © ACQYR INC., PLR.ME & RONNIE NIJMEH 6 http://www.plr.me
  • 7. The first seven messages are sent to them every day, for the first seven days. Three days after the seventh day, they’re going to get the next message. What happens next? I have an automation rule set up. Just like automatically subscribing to the master list, I have people automatically subscribed to a “PLR follow up” list. Meaning... ...they’re getting subscribed to two lists at the same time. When they automatically get signed up to the “follow up” list, the customer will immediately get a second email saying, “Hey, P.S. introduce yourself.” Why do I have that message sent out right away? Doesn’t that mean the subscriber will get two message right away (the “Your fresh PLR.me self-help content...” email from the previous screenshot, and the “P.S. Introduce yourself” email)? Yes, that’s right. You see... AWeber requires a message to be sent out right away. You can’t actually start it on day 14. They require you to have a message sent out right away. So what happens is, they’re going to get the self-help content message, and they’re also going to get the “P.S. introduce yourself” message right away. They will get two emails right away. But because the “P.S.” email is a little bit more personalized it gets people to respond, so I found that it doesn’t hurt conversions or unsubscribes. It actually works quite well. So to recap... the first email autoresponder (shown above) sends out emails for the first 10 days. Four days later, they’re going to get day 14, and AWeber looks like this: AWEBER LIST SEGMENTATION AND AUTOMATION STRATEGIES © ACQYR INC., PLR.ME & RONNIE NIJMEH 7 http://www.plr.me
  • 8. So right away they get the “P.S. introduce yourself,” and then two weeks later they’re going to get the next email. Then it goes through and they receive an email two days after, one day after, four days after and so on, and there’s a number of messages. So that’s another way of daisy chaining email autoresponders. You can have one “follow up” email list, like I have, that actually works for all products. This follow-up sequence works for nearly any product that someone buys from me. So customers will automatically be added to this follow up sequence. AW PRO TOOLS: AWEBER AUTOMATION & LIST SEGMENTATION There is another way of segmenting, and I’ve used this recently and it’s excellent. There is a web service called AW Pro Tools. This is by a very good friend of mine named Jack Born. He’s an awesome guy. AWEBER LIST SEGMENTATION AND AUTOMATION STRATEGIES © ACQYR INC., PLR.ME & RONNIE NIJMEH 8 http://www.plr.me
  • 9. You can tag subscribers, so when they click on a link you can “tag” them. You can move or copy them to another list. If they click on a link, you can actually say, “If they clicked on this link saying: I’m interested in this stress book, put them on the stress email list.” Then they get on a new list, and that new list can actually send them new related autoresponders for the stress product, for example. You can also copy or move, copying meaning you can copy them onto a master list or you can copy them onto a stress list or relationship list or a persuasion list or whatever list that you have, for different products. They also do daily backups and so on. There are some excellent stats and really cool things that you can do with AW Pro Tools. I would recommend checking that out. FINAL SUMMARY Some of these strategies are advanced, but remember, you can do it automatically using some not-so-obvious features within Aweber. You don’t necessarily need to have a master list anymore, because it does cost you more money to maintain more lists, even though it’s the same number of email addresses. They calculate it as unique people. You can also build sequences that tie into each other (aka “daisy chained autoresponders”), so you can have one sequence that’s seven days long and then – on day eight – the emails from a new email sequence kick in. AWEBER LIST SEGMENTATION AND AUTOMATION STRATEGIES © ACQYR INC., PLR.ME & RONNIE NIJMEH 9 http://www.plr.me
  • 10. Also, you can use a software called AW Pro Tools. It’s web-based, it works on PC or Mac through your web browser. It’s an excellent tool to help you with your list segmentation. Bottom line: You absolutely need to be segmenting your list. You absolutely need to know who wants what, who likes what and the segmentation is very, very important. It means you’ll be able to send affiliate offers and promotions that are targeted. Instead of mass mailing your entire list, you’re only sending it to 30% of your list and actually getting 100% more conversions because of that. As mentioned, there is no way of auto-segmentation based on “link clicks” or “triggered emails” within Aweber, unless you use AW Pro Tools. Of course, AW Pro Tools is not built into Aweber. It is a separate subscription. But it is worth it, just for the segmentation alone. The bottom line is, segmentation is very important. You’ve gotta do it! AWEBER LIST SEGMENTATION AND AUTOMATION STRATEGIES © ACQYR INC., PLR.ME & RONNIE NIJMEH 10 http://www.plr.me
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