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Presentation IDF 03 Singapore Creative Industries in 2003

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This presentation was developed for the Singapore International Design Forum (IDF) in 2003 by Professor Ron Newman. Professor Newman was, at the time, Director and Dean of Sydney College of the Arts a …

This presentation was developed for the Singapore International Design Forum (IDF) in 2003 by Professor Ron Newman. Professor Newman was, at the time, Director and Dean of Sydney College of the Arts a Faculty of the University of Sydney

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  • 1. 
 
 
 
 " Creative Industries: Its relevance in a design education? Does a case exists in 2003. . ? for Singapore International Design Forum (IDF) by Ron Newman
  • 2. 
 
 
 
 " This presentation was developed for the Singapore International Design Forum (IDF) in 2003 by Professor Ron Newman who was also the convener of the event for the Singapore Designers Association. Professor Newman is now CEO of the fully online Virtu Design Institute. This DesignMeetings website is the Research portal of Virtu Design Institute.
  • 3. Skills Culture Commerce Knowledge Design Education
  • 4. we are bombarded by clever statistics From UK government website Creative Industries accounted for 7.9% of GDP in 2000. •  Four of the creative industries account for three quarters of the economic value of the grouping of sectors: Design (2.8% of the whole economy), Software (1.6%), Publishing (0.9%) and advertising (0.7%). •  The creative industries grew by an average 9% per annum between 1997 and 2001. •  Exports contributed to £8.7 billion to the balance of trade in 2000, equating to 3.3% of all goods and services exported. •  Exports of the creative industries have grown at around 13% per annum over the period of 1997 - 2000. •  In December 2001, creative employment totalled 1.95 million jobs •  Over the period 1997 - 2001, employment in the creative industries grew at a rate of 5% per annum, compared to 1.5% for the whole economy. culture.gov.uk/creative_industries/default
  • 5. . . .there are real concerns in many economies, not to be left out . . . ? UK’s Department for Culture, Media and Sport, the Arts Council of England (ACE) and the Design Council launch a guide to careers: Your Creative Future. Outines career options in booming UK industries, including digital media, design, film, television, and the performing arts, interspersing them with the personal experiences of some of today’s creative practitioners. Estimated revenues of £60 billion and a workforce numbering around 1.4 million, the Creative Industries are fast becoming a cornerstone of the UK economy, as Secretary of State for Culture, Media and Sport Chris Smith points out in the guide’s foreword: “The creative industries offer some of the best, most interesting and rewarding careers around. And opportunities in these areas are set to increase over the coming years as the UK’s creative industries go from strength to strength. Growing twice as fast as the economy as a whole, they are generating wealth and creating new jobs for the future.” Andrew Summers, Chief Executive of the Design Council, says: “All the evidence shows that Creative Industries like design are continuing to expand at an extraordinary rate …”!
  • 6. –  Extracts from The Auckland University of Technology Dean of the Faculty of Arts, Professor Peter Harwood's speech at the opening of the Arts For Your Sake festival of student works, November 2001. –  I wish to briefly explore the new concept or term creative industries". The Blair government in Britain in 1997 defined the concept as "activities which have their origin in individual creativity, skill and talent and which have the potential for wealth and job creation through generation and exploitation of intellectual property". –  Some 13 industry sectors were identified including craft and antique markets, IT software, film, TV, radio, visual arts, interactive leisure software, publishing, advertising and architecture. To these we have added the humanities and social sciences, fashion, graphic and spatial design, language, Maori art and design and the culinary arts.
  • 7. The term "creative"or "liberal arts"as defined in the early 1700's is to be liberal, free or virtuous (i.e. non commercial). Hence the slight snobbery or elitism in higher education about fine arts in contrast to "cultural industries" and the consequent dumbing down effects of mass entertainment - cultural industries like media and movies which often fail to combine art and culture but instead form commercial exploitation. –  Today, these two themes, "creative arts" and "cultural industries" have evolved into a third, or the next era of "creative industries" and the term focuses on the twin truths that the core of culture is still "creativity" but creativity is produced, deployed, consumed and enjoyed quite differently from the way it used to be. "Industries" refers to economic sectors and in this sense is interactive; oriented to the new economy; small enterprise based; requiring content with individual artistic talent; i.e. a service sector with high added value in the business of applied creativity (including education, finance, tourism and hospitality. !
  • 8. The creative industries are the fastest growing and most significant hot- spots of the new economy in the world: we see new commitments being made ! •  In the United Kingdom the creative industries have revenues of some £60 billion and employ 1.5 billion people. They contribute over 4% of the UK GDP and the sector is growing at almost twice the rate of the economy as a whole. •  In Canada, creative industries account for some $29.6 billion in GDP. New media growth in Toronto is about 20-25% per annum with total output about US$700 million. A spectrum of creative industries sectors in the New England states accounted for US$6.6 billion turnover, growing at 14% per annum. •  Australia also reports substantial turnover, employment and growth in the creative industries sectors. Queensland alone estimates creative industries to have revenues of A$5 billion p.a., with an annual growth rate of 7% and employment increases of 42%. Identified strengths for the sector in Queensland include: highly talented individuals; high levels of innovation; a culture that values diversity and enthusiasm and strong government support for the sector (e.g. Queensland government grant of $15 million for a Creative Industries Precinct at Queensland University Technology (QUT).!
  • 9. Some suggest that the contribution of the Creative Industries in the new economy overcomes the false dichotomy or dualism between science and arts. Because the creative industries are not like existing industries, government and policy change is required. Similarly, curriculum challenges include input from creativity so that artistic talent and "culture" assume central positions in our thinking. !
  • 10. In a recent paper by Cunningham and Hartley of Queensland University of Technology (QUT), suggested that "Creative Industries" is an idea whose time has come.!
  • 11. that the direct Creative Industries link is the way forward rather than the notion of Cultural Industries inputting into commerce. does it have to be either / or . . . ?!
  • 12. Culture Commerce
  • 13. Skills Knowledge
  • 14. New Technology! New Values New Business Models!
  • 15. Culture Commerce
  • 16. "..you employ stone, wood and concrete, and with these materials you build houses and palaces; that is construction. Ingenuity is at work. But suddenly you touch my heart, you do me good, I am happy and I say 'this is beautiful'. That is architecture. Art enters in." Le Corbusier