How Steve Jobs Would Disrupt The Truck & Bus Industry

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My keynote at the World Truck & Bus Forum in Gothenburg 2010.

My keynote at the World Truck & Bus Forum in Gothenburg 2010.

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  • 1. 7 things Steve Jobs would do to disrupt the Truck industry business Truck & Bus World Forum Gothenburg 2010 11 07 Johan Ronnestam www.ronnestam.com @ronnestamTuesday, December 7, 2010
  • 2. Google Keyword: Johan RonnestamTuesday, December 7, 2010
  • 3. http://www.youtube.com/watch?v=Atmk07Otu9UTuesday, December 7, 2010
  • 4. Why Google?Tuesday, December 7, 2010
  • 5. They’re asking the right questionsTuesday, December 7, 2010
  • 6. Why does a truck need to be big?Tuesday, December 7, 2010
  • 7. Are they big enough?Tuesday, December 7, 2010
  • 8. Why do you have to steer it?Tuesday, December 7, 2010
  • 9. Should we make money on selling trucks?Tuesday, December 7, 2010
  • 10. Why a truck?Tuesday, December 7, 2010
  • 11. People do things based on how things have been doneTuesday, December 7, 2010
  • 12. Innovation anyone?Tuesday, December 7, 2010
  • 13. Tuesday, December 7, 2010
  • 14. 7 things Steve would do to disrupt your businessTuesday, December 7, 2010
  • 15. A BTuesday, December 7, 2010
  • 16. A B Sender RecieverTuesday, December 7, 2010
  • 17. 1. Build Trucks for humansTuesday, December 7, 2010
  • 18. 2. Embrace dramatic designTuesday, December 7, 2010
  • 19. A truck that makes you go wow!Tuesday, December 7, 2010
  • 20. 3. 20% More performance 20% Safer 20% More fuel effiecientTuesday, December 7, 2010
  • 21. This is where you wanna be ...you end up here Insight & set your mind free from referencesTuesday, December 7, 2010
  • 22. 3. Rethink steeringTuesday, December 7, 2010
  • 23. Technology exist to serve humans, not the other way aroundTuesday, December 7, 2010
  • 24. 4. Focus on the one driverTuesday, December 7, 2010
  • 25. Tuesday, December 7, 2010
  • 26. 4. Screens everywhereTuesday, December 7, 2010
  • 27. Screens can be updated, open sourced , opened up to 3rd party developers and customizedTuesday, December 7, 2010
  • 28. 5. Steve would have truck drivers creating a personal profile to keep for lifeTuesday, December 7, 2010
  • 29. Slide to unlock your TruckTuesday, December 7, 2010
  • 30. 6. Sell it cheap and capitalize on apps, services and upgradesTuesday, December 7, 2010
  • 31. 7. Name it iTruckTuesday, December 7, 2010
  • 32. What would do?Tuesday, December 7, 2010
  • 33. 1. Google would open source itTuesday, December 7, 2010
  • 34. SummaryTuesday, December 7, 2010
  • 35. Don’t worry about known competitors. Worry about the ones you’ve never heard of...Tuesday, December 7, 2010
  • 36. You’re building service platforms. Not a vehiclesTuesday, December 7, 2010
  • 37. Build trucks and busses for Pakistan, India and Ch.. They’ll build theirs for us...Tuesday, December 7, 2010
  • 38. 0% emissions - 50% emissionsTuesday, December 7, 2010
  • 39. Your future product is 100% digital - made out of material.Tuesday, December 7, 2010
  • 40. Someone will Open Source your businessTuesday, December 7, 2010
  • 41. Go!Tuesday, December 7, 2010