How Steve Jobs Would Disrupt The Truck & Bus Industry

7 things Steve Jobs would do to disrupt the Truck industry business Truck & Bus World Forum Gothenburg 2010 11 07 Johan Ronnestam www.ronnestam.com @ronnestamTuesday, December 7, 2010

Google Keyword: Johan RonnestamTuesday, December 7, 2010

http://www.youtube.com/watch?v=Atmk07Otu9UTuesday, December 7, 2010

Why Google?Tuesday, December 7, 2010

They’re asking the right questionsTuesday, December 7, 2010

Why does a truck need to be big?Tuesday, December 7, 2010

Are they big enough?Tuesday, December 7, 2010

Why do you have to steer it?Tuesday, December 7, 2010

Should we make money on selling trucks?Tuesday, December 7, 2010

Why a truck?Tuesday, December 7, 2010

People do things based on how things have been doneTuesday, December 7, 2010

Innovation anyone?Tuesday, December 7, 2010

Tuesday, December 7, 2010

7 things Steve would do to disrupt your businessTuesday, December 7, 2010

A BTuesday, December 7, 2010

A B Sender RecieverTuesday, December 7, 2010

1. Build Trucks for humansTuesday, December 7, 2010

2. Embrace dramatic designTuesday, December 7, 2010

A truck that makes you go wow!Tuesday, December 7, 2010

3. 20% More performance 20% Safer 20% More fuel effiecientTuesday, December 7, 2010

This is where you wanna be ...you end up here Insight & set your mind free from referencesTuesday, December 7, 2010

3. Rethink steeringTuesday, December 7, 2010

Technology exist to serve humans, not the other way aroundTuesday, December 7, 2010

4. Focus on the one driverTuesday, December 7, 2010

Tuesday, December 7, 2010

4. Screens everywhereTuesday, December 7, 2010

Screens can be updated, open sourced , opened up to 3rd party developers and customizedTuesday, December 7, 2010

5. Steve would have truck drivers creating a personal profile to keep for lifeTuesday, December 7, 2010

Slide to unlock your TruckTuesday, December 7, 2010

6. Sell it cheap and capitalize on apps, services and upgradesTuesday, December 7, 2010

7. Name it iTruckTuesday, December 7, 2010

What would do?Tuesday, December 7, 2010

1. Google would open source itTuesday, December 7, 2010

SummaryTuesday, December 7, 2010

Don’t worry about known competitors. Worry about the ones you’ve never heard of...Tuesday, December 7, 2010

You’re building service platforms. Not a vehiclesTuesday, December 7, 2010

Build trucks and busses for Pakistan, India and Ch.. They’ll build theirs for us...Tuesday, December 7, 2010

0% emissions - 50% emissionsTuesday, December 7, 2010

Your future product is 100% digital - made out of material.Tuesday, December 7, 2010

Someone will Open Source your businessTuesday, December 7, 2010

Go!Tuesday, December 7, 2010

http://brutalmarketing.ru	9
http://paper.li	6
http://redactik.wordpress.com	2
http://blog.truck-center.ru	2
http://m10.indicthreads.com	1
http://xss.yandex.net	1

How Steve Jobs Would Disrupt The Truck & Bus Industry

by Johan Ronnestam

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