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7 things      Steve Jobs would      do to disrupt the      Truck industry      business      Truck & Bus      World Forum ...
Google Keyword: Johan RonnestamTuesday, December 7, 2010
http://www.youtube.com/watch?v=Atmk07Otu9UTuesday, December 7, 2010
Why Google?Tuesday, December 7, 2010
They’re                    asking the right                      questionsTuesday, December 7, 2010
Why does                            a truck need                             to be big?Tuesday, December 7, 2010
Are they big enough?Tuesday, December 7, 2010
Why do you have to steer it?Tuesday, December 7, 2010
Should we                            make money                             on selling                              trucks...
Why a truck?Tuesday, December 7, 2010
People do things          based on how things            have been doneTuesday, December 7, 2010
Innovation anyone?Tuesday, December 7, 2010
Tuesday, December 7, 2010
7 things         Steve would do         to disrupt your            businessTuesday, December 7, 2010
A                            BTuesday, December 7, 2010
A                 B     Sender                 RecieverTuesday, December 7, 2010
1. Build Trucks               for humansTuesday, December 7, 2010
2. Embrace                        dramatic                          designTuesday, December 7, 2010
A truck that         makes you          go wow!Tuesday, December 7, 2010
3.       20% More performance       20% Safer       20% More fuel effiecientTuesday, December 7, 2010
This is where you wanna be                      ...you end up here        Insight & set your mind                         ...
3. Rethink                             steeringTuesday, December 7, 2010
Technology      exist to serve      humans, not      the other way      aroundTuesday, December 7, 2010
4. Focus on the           one driverTuesday, December 7, 2010
Tuesday, December 7, 2010
4. Screens                     everywhereTuesday, December 7, 2010
Screens can be                                    updated,                              open sourced ,                    ...
5. Steve would     have truck drivers    creating a personal   profile to keep for lifeTuesday, December 7, 2010
Slide to unlock your TruckTuesday, December 7, 2010
6. Sell it cheap    and capitalize on   apps, services and        upgradesTuesday, December 7, 2010
7. Name it                  iTruckTuesday, December 7, 2010
What would                           do?Tuesday, December 7, 2010
1. Google                     would open                      source itTuesday, December 7, 2010
SummaryTuesday, December 7, 2010
Don’t worry about known         competitors. Worry about the         ones you’ve never heard of...Tuesday, December 7, 2010
You’re building service                    platforms. Not a vehiclesTuesday, December 7, 2010
Build trucks and busses for               Pakistan, India and Ch..                  They’ll build theirs for us...Tuesday,...
0% emissions                            - 50% emissionsTuesday, December 7, 2010
Your future product is 100%          digital - made out of material.Tuesday, December 7, 2010
Someone will                            Open Source                            your businessTuesday, December 7, 2010
Go!Tuesday, December 7, 2010
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How Steve Jobs Would Disrupt The Truck & Bus Industry

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My keynote at the World Truck & Bus Forum in Gothenburg 2010.

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Transcript of "How Steve Jobs Would Disrupt The Truck & Bus Industry"

  1. 1. 7 things Steve Jobs would do to disrupt the Truck industry business Truck & Bus World Forum Gothenburg 2010 11 07 Johan Ronnestam www.ronnestam.com @ronnestamTuesday, December 7, 2010
  2. 2. Google Keyword: Johan RonnestamTuesday, December 7, 2010
  3. 3. http://www.youtube.com/watch?v=Atmk07Otu9UTuesday, December 7, 2010
  4. 4. Why Google?Tuesday, December 7, 2010
  5. 5. They’re asking the right questionsTuesday, December 7, 2010
  6. 6. Why does a truck need to be big?Tuesday, December 7, 2010
  7. 7. Are they big enough?Tuesday, December 7, 2010
  8. 8. Why do you have to steer it?Tuesday, December 7, 2010
  9. 9. Should we make money on selling trucks?Tuesday, December 7, 2010
  10. 10. Why a truck?Tuesday, December 7, 2010
  11. 11. People do things based on how things have been doneTuesday, December 7, 2010
  12. 12. Innovation anyone?Tuesday, December 7, 2010
  13. 13. Tuesday, December 7, 2010
  14. 14. 7 things Steve would do to disrupt your businessTuesday, December 7, 2010
  15. 15. A BTuesday, December 7, 2010
  16. 16. A B Sender RecieverTuesday, December 7, 2010
  17. 17. 1. Build Trucks for humansTuesday, December 7, 2010
  18. 18. 2. Embrace dramatic designTuesday, December 7, 2010
  19. 19. A truck that makes you go wow!Tuesday, December 7, 2010
  20. 20. 3. 20% More performance 20% Safer 20% More fuel effiecientTuesday, December 7, 2010
  21. 21. This is where you wanna be ...you end up here Insight & set your mind free from referencesTuesday, December 7, 2010
  22. 22. 3. Rethink steeringTuesday, December 7, 2010
  23. 23. Technology exist to serve humans, not the other way aroundTuesday, December 7, 2010
  24. 24. 4. Focus on the one driverTuesday, December 7, 2010
  25. 25. Tuesday, December 7, 2010
  26. 26. 4. Screens everywhereTuesday, December 7, 2010
  27. 27. Screens can be updated, open sourced , opened up to 3rd party developers and customizedTuesday, December 7, 2010
  28. 28. 5. Steve would have truck drivers creating a personal profile to keep for lifeTuesday, December 7, 2010
  29. 29. Slide to unlock your TruckTuesday, December 7, 2010
  30. 30. 6. Sell it cheap and capitalize on apps, services and upgradesTuesday, December 7, 2010
  31. 31. 7. Name it iTruckTuesday, December 7, 2010
  32. 32. What would do?Tuesday, December 7, 2010
  33. 33. 1. Google would open source itTuesday, December 7, 2010
  34. 34. SummaryTuesday, December 7, 2010
  35. 35. Don’t worry about known competitors. Worry about the ones you’ve never heard of...Tuesday, December 7, 2010
  36. 36. You’re building service platforms. Not a vehiclesTuesday, December 7, 2010
  37. 37. Build trucks and busses for Pakistan, India and Ch.. They’ll build theirs for us...Tuesday, December 7, 2010
  38. 38. 0% emissions - 50% emissionsTuesday, December 7, 2010
  39. 39. Your future product is 100% digital - made out of material.Tuesday, December 7, 2010
  40. 40. Someone will Open Source your businessTuesday, December 7, 2010
  41. 41. Go!Tuesday, December 7, 2010
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